POCO Phone Wholesale Guide for LATAM & SEA Markets

I have identified the top-selling POCO smartphones on Alibaba.com, including key global ROM variants and their wholesale price benchmarks. POCO's strategy in 2024 has shifted toward high-performance "value-for-money" models, significantly driving Xiaomi's market share in both Latin America (LATAM) and Southeast Asia (SEA).

POCO B2B Sourcing Benchmarks

The current best-selling lineup focuses on the C and M series for budget entry and the X series for the mid-to-high performance segment.

* Budget Segment: Models like the POCO C75 and M7 (Global Version) are priced between $90 – $122 for wholesale orders (MOQ typically 20-50 units).

* Performance Segment: The POCO X8 Pro and X7 Pro are emerging as strong competitors in the upper mid-range, with benchmarks around $358+ for the latest Pro variants.

* Key Feature: "Global Version" listings on Alibaba.com typically include pre-installed Global ROMs with OTA support and multi-language capabilities, essential for international markets.

2024 Regional Demand Trends

* Latin America (LATAM): Xiaomi (POCO) ranked 2nd in the region in 2025, with POCO's push into the upper mid-range (e.g., POCO X7 Pro) being a major growth driver. The region is seeing a record high in shipments, though vendors are shifting from pure budget to performance-oriented SKUs to protect margins Informa Techloy.

* Southeast Asia (SEA): Xiaomi regained the #1 spot in mid-2024, largely accelerated by POCO's C-series and aggressive pricing that targets tech-savvy, price-conscious consumers in markets like Malaysia and Vietnam Informa Linkedin Scmp.

The detailed product list, including specific supplier names and MOQ requirements, is available in the deliverable file below.