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Apple iPhone market share quarterly 2026| Statista

www.statista.com

IDC. "Share of iPhone unit shipments in smartphone shipments worldwide from 3rd quarter 2007 to 2nd quarter 2026." Chart. July 13, 2026. Statista. Accessed August 24, 2026. https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/ IDC. (2026). Share of iPhone unit shipments in smartphone shipments worldwide from 3rd quarter 2007 to 2nd quarter 2026. Statista. Statista Inc.. Accessed: August 24, 2026. https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/ IDC. "Share of Iphone Unit Shipments in Smartphone Shipments Worldwide from 3rd Quarter 2007 to 2nd Quarter 2026." Statista, Statista Inc., 13 Jul 2026, https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/ IDC, Share of iPhone unit shipments in smartphone shipments worldwide from 3rd quarter 2007 to 2nd quarter 2026 Statista, https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/ (last visited August 24, 2026)

Apple's iPhone set to gain share in 2026 amid broader market declines

finance.yahoo.com

The global smartphone market is set to take a hit in 2026, but Apple (AAPL) stands to benefit from the pain, according to a Morgan Stanley AlphaWise smartphone survey. Morgan Stanley (MS) previously expected shipments of 1.3 billion in 2026 and 1.31 billion in 2027. The survey, which polled 2,000 participants over 18 in the US and China and about 1,500 in the UK and Germany, indicates that while upgrade rates are expected to improve in both the US and China next year, Apple is the only one of the major smartphone brands that is projected to see a positive, and improving, year-over-year net switching rate. The new iPhone 17e sits on display during an Apple unveil event, Wednesday, March 4, 2026, in New York. (AP Photo/Ted Shaffrey) , · Respondents were especially interested in Apple's long-rumored foldable iPhone, which Bloomberg's Mark Gurman says the company will launch later this fall, with 27% of current iPhone owners saying they had a strong interest in the phone.

Apple iPhone Market Share

counterpointresearch.com

The USA continued to be Apple's largest market, recording 6% YoY shipment growth in Q2 2026, supported by stronger carrier promotions for the iPhone 17 Pro and Pro Max, with T-Mobile and AT&T offering trade-in subsidies of up to $1,100, compared with $1,000 a year earlier. Stable iPhone pricing made iPhones more attractive as Android OEMs raised prices amid higher component costs, while expectations of higher iPhone prices in Q3 2026 also brought forward some purchases of the iPhone 17 series. Apple witnessed strong shipment growth of 13% YoY in Q2 2026, driven by the continued momentum of the iPhone 17 series, stable pricing and higher shipments as the brand focused on gaining market share. Apple outperformed the broader smartphone market in China, with shipments growing 23% YoY in Q2 2026.

Apple Market Share by Country Trend 2026

www.accio.com

In the first quarter of 2026, Apple held a ****-percent share of the global smartphone market, marking a decrease compared to the previous ... ... Apple generated $416 billion revenue in 2025, an increase of 6.4% on the previous year · By region, Americas generated the most revenue for Apple ...Read more ... This graph shows the market share of mobile operating systems worldwide from Apr 2025 - Apr 2026. This trend is expected to continue, with App Store spending reaching $161 billion by 2026. This indicates that while Android has a broader user base, iOS users are more engaged in monetized app activities. Geographic Targeting: Tailor marketing and sales strategies based on regional iPhone penetration. Focus on premium positioning in high-iPhone-market-share countries and consider entry-level Android alternatives in emerging markets. App-Centric Monetization: For businesses developing mobile applications, prioritize iOS development due to its higher consumer spending potential. "Apple iPhone 15" consistently leads in search volume, peaking at 99 in April 2026, significantly higher than "Apple iPhone 14" (70) and "Apple iPhone 13" (51) during the same period. This trend suggests that consumers are more interested in the latest iPhone model, likely driven by new feature releases and marketing campaigns. The spikes in search interest, particularly in September 2025 and April 2026, could correspond to new product announcements or major sales events. Prioritize New Models: Businesses should prioritize sourcing and marketing the latest iPhone models to align with strong consumer demand. This strategy ensures inventory matches current market interest. Anticipate Demand Spikes: Leverage seasonal trends and product launch cycles to anticipate demand spikes.

iPhone growth defies the smartphone market's worst second quarter ...

appleinsider.com

Price increases pushed some devices beyond their intended price bands, leading buyers to delay upgrades, choose older models or keep their existing phones longer. Apple was the only major smartphone maker that didn't raise prices in the second quarter of 2026. Higher component costs can quickly make a budget phone unprofitable, while premium pricing gives the company more room to absorb the increase. Financing options and ecosystem loyalty should help premium smartphones remain more resilient through the rest of 2026. Apple's advantages don't eliminate the effect of rising memory costs, but they reduce the pressure compared with manufacturers that depend more heavily on lower-priced devices. Global smartphone shipments are forecast to fall roughly 14% in 2026 compared with 2025. The memory and flash media shortage is expected to continue well into 2027. The price impacts will be felt for longer. Phone makers are likely to keep cutting low-margin models, adjusting storage tiers and relying more heavily on refurbished or previous-generation devices to reach price-conscious buyers. Xiaomi followed Apple with 12%, while Oppo and Vivo held 11% and 8%, respectively. Rising DRAM and NAND memory prices drove much of the decline as suppliers prioritized demand from AI data centers. The resulting pressure has fallen hardest on entry-level and midrange phones, where manufacturers have less room to absorb higher component costs.

Trend of iPhones in USA 2026: What's Driving Growth?

www.accio.com

The most significant growth is expected in the ultra-premium category, driven by new product introductions, such as Apple's anticipated launch ... ... The number of iPhone users in the U.S. has increased by 76.13% since 2014, when there were 88 million users. The iPhone accounts for 61.3% of ... ... Mobile marketing statistics for 2026: A comprehensive ... Apple maintains a premium market position, driven by a robust ecosystem and strategic focus on user experience and retention. Global User Base Expansion: The global iPhone user base is projected to reach 1.56 billion by the end of 2026, increasing from 1.33 billion in 2022 5. This represents a steady year-over-year adoption rate of over 3.5% 5. US Market Dominance: In the United States, the iPhone holds a commanding 57.09% of the mobile OS market share as of early 2026 5. Evolving Consumer Priorities: While new models generate excitement, web-based trends highlight a shift towards practicality, durability, and repairability over constant spec upgrades 6. This suggests that future innovation should balance cutting-edge features with long-term value. Continued User Base Expansion: The global iPhone user base is projected to reach 1.64 billion in 2026 and 1.72 billion in 2027 5. This steady growth indicates a stable and expanding market for Apple. Given the user's interest in iPhones, a general search for smartphones can help identify broader market trends and competitive products within the mobile device sector. Android Mobile Phone 2023 3g and 4g Smartphone Smartphones O...