Apple Iphone Plus

The phrase "Apple iPhone Plus" refers to the large-format, non-Pro models introduced to replace the "mini" series starting in 2022. While these devices offer the same screen size as the Pro Max at a lower price, they have faced significant market challenges.

Market Trends & Sales Performance

* Declining Momentum: The Plus series has struggled to find a solid market footing. The iPhone 15 Plus accounted for only 9% of total iPhone sales in early 2024 Macrumors. By late 2025, the iPhone 16 Plus accounted for roughly 4% of U.S. sales, severely underperforming compared to the Pro and Pro Max models Cnbc.

* Awkward Positioning: Consumers often view the Plus as sitting in an awkward middle ground. Those seeking the best performance and screen size opt for the Pro Max, while value-conscious buyers often choose older standard models (like the iPhone 14) which offer similar utility at a lower cost Macrumors.

* Regional Strength: Despite weak U.S. performance, the Plus models have seen better uptake in Japan, India, and Southeast Asia, where large-screen media consumption is a primary driver Counterpointresearch.

Product Insights & Consumer Reception

* Battery King: The primary selling point for the Plus series is battery life. The iPhone 15 Plus recorded up to 53 hours of usage in tests, significantly outperforming the standard base models Consumerreports.

* Display Limitations: A major consumer pain point is the 60Hz refresh rate. Many tech-savvy users find it difficult to justify the ~$900 price point for a device lacking a ProMotion display, which is standard on competitors' mid-range devices.

* The "Air" Pivot: Rumors and analyst reports for 2026 suggest Apple is phasing out the "Plus" branding in favor of a new "iPhone Air" or "Slim" model. This shift aims to transition the fourth slot in the lineup from a "large base model" to a design-focused "lifestyle" device Facebook.

B2B Sourcing Insights

Current wholesale and used market pricing for these models shows a steady supply, particularly in Asian markets:

* iPhone 14 Plus (Used): Wholesale prices range from $279–$379 for Grade A units.

* iPhone 15 Plus (Used): Bulk prices sit between $380–$540.

* iPhone 16 Plus (Used/Open Box): Early refurbished/second-hand stock is emerging at $445–$565.

Detailed sourcing data for 128GB, 256GB, and 512GB variants can be found in the attached files.