Case For Zenfone 3 Max

I’m sorry, but small smartphones aren’t making a comeback

www.pocket-lint.com

It's not like device makers aren't aware of these complaints. Even after six-inch phones became the norm, some companies bucked the trend, figuring there was still a niche market for compact designs. ASUS, for a while, led the charge on the Android front with its Zenfone models. ASUS ran into similar issues with the Zenfone. While it enjoyed good reviews, real-world sales were poor, to the extent that after the Zenfone 10 was released, a rumor emerged that ASUS would be ending the Zenfone line entirely.

Rumors: Another Player Exiting the Market - Why Can't ASUS Succeed ...

eu.36kr.com

In the second half of 2023, there were rumors in the industry that the Zenfone 10 was the last model of the series, and ASUS denied it at that time. In fact, relevant rumors resurfaced in the second half of 2025. Entering 2026, the external environment deteriorated sharply: the soaring prices of components pushed up the cost of mobile phones, and institutions such as Counterpoint and IDC generally lowered the shipment forecasts for the global and Chinese markets. It tried to penetrate the thousand - yuan market with flagship configurations (for example, the ZenFone Max was priced at 1,299 yuan), and once created a craze in emerging markets such as India and Southeast Asia. In December 2015, ASUS launched the Eagle Eye mobile phone with 3x optical zoom in Beijing. The trend of large - RAM phones initiated by the ZenFone 2, the "world's first 4GB RAM phone", was also very popular for a while. The company has clearly set "Ubiquitous AI. Incredible Possibilities" as its core strategy and is comprehensively deploying in AIPC, cloud computing, and the intelligent ecosystem. At the same time, it plans to enter the production field of memory modules in the second quarter of 2026. According to IT Home, ASUS confirmed to the media that there are no plans to launch new smartphones in 2026, but the operation of the mobile phone business unit remains unchanged.

ASUS Pauses Smartphones in 2026: Here's What Happens Next << ...

smartphones.gadgethacks.com

Here's what really stings about this news — we're losing some genuinely innovative products that served underserved markets. The Zenfone 10 represented one of the last bastions of truly compact Android phones, as highlighted by Smartphones GadgetHacks. The Zenfone 10 packed flagship specs — Snapdragon 8 Gen 2, up to 16GB of RAM, and a 144Hz AMOLED display — into a genuinely pocketable package, as detailed by Smartphones GadgetHacks. But the pivot to larger displays with the Zenfone 11 and 12 Ultra already signaled they were abandoning their unique market position under pressure to chase mainstream appeal, according to the same source. The smartphone market has never been more competitive, yet it feels like we have fewer real choices than ever, according to the same source. Most consumers vote with their wallets, choosing products that are more comprehensive, affordable, and mainstream, as HeyUpNow observes. This trend reflects broader market consolidation where niche players struggle to survive against the investment requirements of modern smartphones. For smaller players like ASUS, competing on these fronts while maintaining profitability becomes nearly impossible when you're operating at 0.26% global market share. What's particularly troubling is losing one of the few manufacturers that understood what mobile gamers and compact phone enthusiasts actually wanted, as Smartphones GadgetHacks notes. ASUS had genuine innovation, from flip cameras to compact flagship designs to serious gaming hardware, according to the same source. These innovations often influenced broader industry trends, even if ASUS couldn't capture mass market success.

Asus ZenFone - Wikipedia

en.wikipedia.org

Asus ZenFone is a discontinued series of Android smartphones designed, marketed and produced by Asus from 2014 until 2026. Various models are powered by a series of Intel Atom, Qualcomm Snapdragon, and MediaTek processors. Most ZenFone also features the ZenUI user interface. The first-generation ZenFones were announced at the 2014 Consumer Electronic Show in Las Vegas, Nevada; it uses the same "Zen" moniker originally introduced with the ZenBook laptops. In January 2026, ASUS' chairman Jonney Shih officially declared it would stop producing new smartphone models, but older smartphones would still have warranty and software support. The R&D of the smartphone market has been moved to commercial PCs and physical AI. In July 2015, the ZenFone 2E was released in the United States as an exclusive prepaid AT&T GoPhone. Deluxe editions was released in September 2015. It is basically a ZE551ML with extended memory and a special back cover dubbed "Illusion Case", which has a 3D polygonal pattern that gives it a more premium look and feel than the original ZE551ML. Other markets offered the Deluxe Special Edition with red bezels, extended 256 GB of memory and Intel Atom Z3590 2.5 GHz processor. On 14 March 2024, ASUS has announced ZenFone 11 Ultra under the slogan "Expand Your Vision.", this time, ASUS only released one model, the aforementioned ZenFone 11 Ultra, dropping the small-sized phones due to poor sales coming from its predecessor. The phone was released to the market on 14 April 2024, with a Qualcomm Snapdragon 8 Gen 3 chipset, with Corning Gorilla Glass Victus 2 protection and support for 5G networks. The ZenUI made its debut in the Asus ZenFone series, Asus Memo Pad 7 (ME176C) and Asus Padfone Mini (2014). Apart from ZenFone, the interface was also used on Asus Pegasus 3, Asus PadFone devices, Asus Memo Pad 7 & 8, Asus Fonepad 7 & 8, Asus Zenpad 10, and Asus Transformer Pad.

Amazon.com: Asus Zenfone Max Case

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Amazon.com: asus zenfone max case

I'm going to miss new ASUS phones in 2026 for this one reason | ...

www.androidcentral.com

ASUS pushed the boundaries of what a smartphone could be without leaning too hard into gimmicks. The global smartphone market might be losing another member, as ASUS shockingly confirmed this week that it doesn't plan to launch new smartphones in 2026. The last ASUS ROG Phone model released in late 2024, with the company only releasing the ASUS Zenfone 12 Ultra in early 2025. Although ASUS isn't throwing in the towel on smartphones entirely, the brand's official statements suggest that in a best-case scenario, it'll be another 12 months before we see another ASUS phone. If ASUS remains firm in its estimation that it will not release a new phone in 2026, it'll go more than two years (26 months, to be exact) without an ASUS ROG Phone series refresh, at the very least. Assuming January 2027 would be the earliest ASUS could launch upgraded smartphones, we'd also go nearly two years without a new Zenfone. In a best-case scenario based on the available information, both of ASUS' flagship smartphone lineups would have effectively skipped two generations. Should you wait for the Motorola Razr 2026? Well, it's complicated... Regardless of what happens in the long run, I'm going to miss ASUS phones. Models like the ASUS ROG Phone 9 Pro and earlier Zenfone generations broke from the norm in ways few others did. At the same time, the high price of ASUS smartphones, meager software support, and limited availability made them noncompetitive outside of niche circles.