Cellulare Huawei

IDC - Smartphone Market Share

www.idc.com

Company 1Q26 Shipments 1Q26 Market Share 1Q25 Shipments 1Q25 Market Share Year-Over-Year Change Samsung 62.4 21.2% 60.6 20.0% 2.9% Apple 61.8 21.0% 59.1 19.5% 4.4% Xiaomi 33.8 11.5% 41.8 13.8% -19.1% OPPO 30.7 10.5% 34.1 11.3% -9.9% vivo 21.2 7.2% 22.7 7.5% -6.9% Others 84.0 28.6% 84.3 27.8% -0.3% Total 293.8 100.0% 302.6 100.0% -2.9% […] “In a year when the broader smartphone market will record its steepest decline in history, iOS will deliver its highest annual share ever, at 22%. Apple has done three things that few of its competitors have managed: it secured memory supply early, it built a portfolio strong enough to drive a remarkable turnaround in China, and it positioned the iPhone 17 to capture demand exactly when consumers in developed markets are extending replacement cycles and trading up. The shift in market share that follows from this crisis will benefit Apple more than any other vendor.” · HarmonyOS is the other bright spot. Huawei’s operating system is forecast to reach 62 million units in 2026, accelerating its growth from 42 million previously forecasted. The category is forecast to grow 20% year-on-year in 2026, supported by new models from existing players and, more importantly, Apple’s long-anticipated entry into the segment in the second half of the year. Foldables remain a small share of total smartphone volumes, but they are now the only segment where vendors can credibly defend premium pricing and grow units simultaneously. ... Vendors with scale, supply leverage, and pricing power, namely Apple, Samsung, and Huawei within China, will gain share. The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 )

China Smartphone Market in Q1 2026: Huawei Share Highest in 5 years, ...

counterpointresearch.com

Insight · Published: April 17, 2026 · Ivan Lam · Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. He has more than 15 years of experience, with a major focus on mobile and network devices. He has spent years in Southeast Asia markets working in business development, brand management, and channel management. In addition to his expertise in Southeast Asia, he is also well connected with the ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served at TCL Communication, KaiOS Technologies Inc., and Wiko Mobile, mainly leading business development, go-to-market strategy, and strategic planning.

IDC - Huawei and Apple Support China Smartphone Market Resilience ...

www.idc.com

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. BEIJING, April 15, 2026 – China’s smartphone market declined 3.3% year over year in the first quarter of 2026, with shipments reaching approximately 69.0 million units. Despite a slight contraction, performance exceeded initial expectations due to strong demand for premium products from Huawei and Apple. The first quarter is expected to be the strongest period of 2026. Vendors are revising annual targets downward and maintaining tight control over low-end inventory. Huawei and Apple bolster China’s smartphone market resilience despite a 3.3% Q1 2026 shipment decline, as premium demand offsets supply and cost pressures

Huawei soars, Apple slips in Jan 2026 smartphone market share - ...

www.huaweicentral.com

Huawei has topped the Chinese smartphone market share ranking in Jan 2026, pushing back Apple to the second position. The company strongly maintained its first position with the highest market share – thanks to the Mate 80 flagship lineup. A new chart has emerged on the internet showing the performance of all top brands in […] Details mentioned that the strong sales of the Mate 80 series have made the company stand at the pinnacle of the Chinese smartphone market in January 2026. Mate 80 smartphones’ total sales have reportedly reached around 2.5432 million units, defeating the Mate 70 series sales in the same period with a huge margin. ... It seems the 2025 Mate lineup is seeing a strong demand in the consumer market, particularly for the standard version that comes with the 3D facial recognition feature at a pocket-friendly rate. A new chart has emerged on the internet showing the performance of all top brands in the Chinese smartphone market share for Jan 2026, and Huawei owns the first rank. Xiaomi ranked fifth with 14.39% market share, whereas Honor is in sixth position with a market share of 13.64%. It’s February, and it would be interesting to see if Huawei will continue to hold the leading position for the first quarter of this year or lose it to its rivals.

Huawei leads smartphone market in 2026 May Day Sales: Counterpoint ...

www.huaweicentral.com

Counterpoint today shared its analysis on China’s smartphone market during the 2026 May Day Sales, where Huawei is leading with strong performance. Even though the entire market saw a decline, the tech giant scored well among top rivals like Apple. The report reveals that the Chinese smartphone sales market fell by 16% YoY in the […] Counterpoint today shared its analysis on China's smartphone market during the 2026 May Day Sales, where Huawei is leading with strong perfor On the other hand, Huawei continued to lead the smartphone sales market in May Day 2026 – all thanks to the strong performance of its recently unveiled devices and smart pricing strategy. In the past few months, the increase in memory prices and shortage have forced many brands to raise the cost of both new and existing smartphones. These shifts in the market resulted in suppressing consumer upgrade demand. Additionally, strong sales of the Pura 90 series, Pura X Max, and Enjoy 90 Pro Max further reinforced Huawei’s leading position during the May Day holiday period.” · Apple also recorded growth in this segment as the price increase in other phones made the iPhone look more competitive. Besides, the subsidy plan has helped the firm at the base level. Related Topics:chinaHuaweiMay Day 2026ReportSalesSmartphone Market

Huawei is only Chinese brand to see smartphone sales growth in ...

www.huaweicentral.com

Memory crises have become a major challenge for almost every smartphone brand, hindering their sales growth in 2026, but Counterpoint believes that since Huawei is away from these tactics, it is the only Chinese brand to see progress this year. Counterpoint reports that the 2026 global smartphone sales will record the “worst annual decline” as […] Memory crises have become a major challenge for smartphone brands and their sales growth in 2026, but Counterpoint believes that Huawei is awa iPhones and Galaxy devices have been on a stable market stage and rule the premium phone segment. Hence, they are less vulnerable to any price wars at the moment. ... On the other hand, Huawei will remain the only Chinese brand to witness smartphone sales growth in 2026 despite problems with memory prices and other challenges. Counterpoint reports that the 2026 global smartphone sales will record the “worst annual decline” as memory deadlock and geopolitical situations are converging.