WS-12 Cooling Agent Sourcing Guide for Oral Care & Confectionery

Cooling agent WS-12 is currently a high-growth segment in the synthetic coolant market, projected to expand at a CAGR of 11.5% through 2033 Linkedin. Its primary competitive advantage is its extreme longevity, providing a cooling sensation for up to 36 minutes—nearly 4x longer than traditional agents like WS-23 or WS-3 Foreverest Tastenest.

Market Trends & Industry Insights

* Sector Demand: Demand is surging in Oral Care (toothpaste/mouthwash) and Confectionery (chewing gum/hard candy) where sustained freshness is critical Confectionerynews Alfa-Chemistry. It is also gaining traction in Cosmetics for high-end cooling rubs and lotions Specialchem Symrise.

* Technological Shift: Manufacturers are increasingly adopting WS-12 as a menthol replacement to avoid the typical bitterness and volatile odor, allowing for clearer fruit and berry flavor profiles Foreverest Tastenest.

* Heat Stability: With a melting point of 178.2°C, WS-12 is superior for high-heat manufacturing processes where other cooling agents would degrade Foreverest Symrise.

Product & Pricing Analysis

* Bulk Pricing: Current market prices for high-purity (99%+) WS-12 powder typically range from $75 to $125 per kg, depending on volume and supplier Alibaba Alibaba.

* Sourcing Profile: Most global production is concentrated in China (CN), with key suppliers providing customization for packaging and rapid export to North American and European markets Alibaba Alibaba.

The file below contains a detailed list of current WS-12 product listings, including pricing tiers, MOQs, and verified supplier contact points.