Coolpix Aw110 Digital Camera
Overview
Product sourcing insights & recommendations
The Nikon Coolpix AW110 was a pioneer in the rugged camera market, distinguished by its 18m (59ft) waterproof rating and integrated GPS with mapping/manometer features DpreviewNikonusa. While the AW110 itself is now a legacy model, its technical DNA persists in modern alternatives like the Kodak WPZ2, which offers similar 16MP resolution and 1080p video at a price point of $242–$265 Alibaba.
Market Trends & Insights (2026)
The digital camera market in 2026 is undergoing a structural shift. While general shipments for major Japanese brands have dipped to 79% of 2025 levels, production for specific "trendy" compacts remains high at 123%, as manufacturers struggle to meet niche demand DigitalcameraworldGminsights.
* Rugged Niche Dominance: The "rugged" segment is thriving as consumers seek "smartphone-proof" durability for extreme sports like thru-hiking and backcountry skiing where cold weather causes mobile batteries to fail Treelinereview.
* Technological Convergence: Modern equivalents have transitioned to USB-C charging and vertical video modes to align with social media workflows, features that were absent in the AW110 era Treelinereview.
* Specialized Demand: There is a growing sub-sector for intrinsically safe cameras (e.g., Dorland EX Rugged Camera) used in hazardous industrial environments, costing upwards of $800/unit Alibaba.
Product Comparison: AW110 vs. Modern Alternatives
| Feature | Nikon Coolpix AW110 | Kodak WPZ2 (2026 Alternative) |
|---|---|---|
| Waterproof | 18m (59ft) Nikonusa | 15m (49ft) Alibaba |
| Resolution | 16MP BSI-CMOS Dpreview | 16.35MP CMOS Alibaba |
| GPS/Maps | Built-in with Map Data Nikonusa | Usually absent in entry rugged |
| Connectivity | Wi-Fi (First Gen) Imaging-Resource | Wi-Fi / HD Video Alibaba |
For those looking to source similar hardware, the Kodak WPZ2 is currently the closest budget-friendly match available for wholesale, while specialized users are pivoting toward 8K action cameras like the Insta360 X4 for superior stabilization and resolution AlibabaAlibaba.
Based on these insights, you can continue with:
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Sources & References
25 sources cited · Verified industry data & reports
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