Diana Camera

Alibaba.com

Overview

Product sourcing insights & recommendations

en.wikipedia.org
camera-wiki.org
19 来源

The Diana camera, a 1960s "toy camera" icon, has evolved from a cheap carnival prize into a centerpiece of the global Lo-Fi photography movement. Originally manufactured by the Great Wall Plastic Factory in Hong Kong WikipediaCamera-Wiki, the Diana is celebrated for its "dreamlike" aesthetic—characterized by soft focus, heavy vignetting, and unpredictable light leaks Lomography.

Product Insights & Evolution

Modern iterations, primarily led by Lomography's Diana F+ (revived in 2007), have transformed the simple box camera into a versatile system Camera-Wiki:

  • Interchangeable System: Supports various lenses (Fisheye, Wide-Angle, Glass) and removable film backs Lomography.
  • Format Versatility: While the classic model uses 120 roll film, modern variants include the Diana Mini (35mm), Diana Baby (110), and Diana Instant Square WikiwandCamera-Wiki.
  • Artistic Control: Features like "Bulb" mode for long exposures, multiple exposure capabilities, and a removable lens for pinhole photography cater to experimental artists Lomography.

Market Trends & Dynamics

The niche for analog "toy" cameras is seeing a resurgence driven by younger demographics:

  • Demographic Shift: Demand is highly concentrated among consumers aged 18–35, who view analog photography as a tangible, creative escape from digital perfection Businessresearchinsights.
  • Trend Momentum: Search interest for the Diana camera peaked significantly in early 2026, indicating a strong seasonal or trend-driven spike in popularity .
  • The "Lo-Fi" Premium: Once sold for $0.50 in the 1960s Wikiwand, modern Diana F+ units now retail between $49.99 and $100.00 depending on the edition and accessories GoogleGoogle.

Market Availability

Current retail and B2B landscapes reflect the camera's cult status:

  • Retail: Widely available through specialty retailers like B&H, Freestyle Photo, and mass platforms like Amazon GoogleGoogle.
  • Wholesale/B2B: While the official Diana F+ is a branded Lomography product, the market is supported by manufacturers in China producing similar retro-style plastic film cameras starting as low as $1.98–$3.19 per unit for bulk orders AlibabaAlibaba.

Lomography Diana F+ Camera

Products · 2 lists

35mm Film Reusable Waterproof Lomo Camera for Promotion

35mm Film Reusable Waterproof Lomo Camera for Promotion

$34.0(958)
MOQ: 50 pieces
Diana F+ model100+ store reviews30% reorder rate≤5h response time
Shenzhen Ebrain Gifts Co., Ltd.Shenzhen Ebrain Gifts Co., Ltd.🇨🇳CN16 yrs
Film Camera AQUA PIX LOMO Underwater Waterproof 35mm Reusable  Film Camera

Film Camera AQUA PIX LOMO Underwater Waterproof 35mm Reusable Film Camera

$2.204.3(306)
MOQ: 10 pieces
Diana F+ model≤7h response time
Shenzhen Beestar Electronics Co., Ltd.Shenzhen Beestar Electronics Co., Ltd.🇨🇳CN7 yrs
Film Camera Cheap Cute Reusable LOMO 35mm Film Camera Promotion Gift UK Flag

Film Camera Cheap Cute Reusable LOMO 35mm Film Camera Promotion Gift UK Flag

$12-16.994.8(545)
MOQ: 30 pieces
Diana F+ model600+ store reviews15% reorder rate≤7h response time
Zhuhai Ange Craft Gifts Co., Ltd.Zhuhai Ange Craft Gifts Co., Ltd.🇨🇳CN13 yrs
Lomography Simple Use Reloadable Film Camera

Lomography Simple Use Reloadable Film Camera

$12.904.6(751)
MOQ: 1 piece
Diana F+ model50+ store reviews≤9h response time
Shenzhen Golden Jade Electronic Industrial LimitedShenzhen Golden Jade Electronic Industrial Limited🇨🇳CN18 yrs
Alpha 7III Body Full-Frame Digital SLR Camera A7M3 24.2MP Touch Screen E-mount Professional Photography

Alpha 7III Body Full-Frame Digital SLR Camera A7M3 24.2MP Touch Screen E-mount Professional Photography

$1,000-1,1684.7(141)
MOQ: 1 piece
Diana F+ model300+ store reviews35% reorder rate200+ views from America≤1h response time
Zibo Xingwei Communication Technology Co., LtdZibo Xingwei Communication Technology Co., Ltdverified🇨🇳CN8 yrs
Factory Direct Supply Wholesale China Lom Children's Traditional Film Camera Waterproof & Reloadable

Factory Direct Supply Wholesale China Lom Children's Traditional Film Camera Waterproof & Reloadable

$3.204.6(625)
MOQ: 1 piece
Diana F+ model23% reorder rate≤2h response time
Shenzhen Jingxiang Youxuan Technology Co., Ltd.Shenzhen Jingxiang Youxuan Technology Co., Ltd.🇨🇳CN1 yr
120gcfn Plastic Medium Format Compact Lomo Instant Film Camera Wiht 4 Colors Flashlight OEM 35mm Camera Cheap Camera < 2x

120gcfn Plastic Medium Format Compact Lomo Instant Film Camera Wiht 4 Colors Flashlight OEM 35mm Camera Cheap Camera < 2x

$45.994.8(880)
MOQ: 20 pieces
Diana F+ model300+ store reviews21% reorder rate≤5h response time
Shenzhen DNA Co., Ltd.Shenzhen DNA Co., Ltd.🇨🇳CN13 yrs
FUJIFILM X Half Premium Compact Camera-Black 10.8mm Focal Length 4K Resolution No Image Stabilization

FUJIFILM X Half Premium Compact Camera-Black 10.8mm Focal Length 4K Resolution No Image Stabilization

$589.604.7(540)
MOQ: 1 piece
Diana F+ model50+ store reviews≤3h response time
Hunan Zhongchuang Xinyuan Electronic Commerce Technology Co., Ltd.Hunan Zhongchuang Xinyuan Electronic Commerce Technology Co., Ltd.🇨🇳CN4 yrs
Pink Non Single Use Camara 35mm Reusable Waterproof Vintage Retro Lomo Film Camera for Fuji 35 MM Film Roll

Pink Non Single Use Camara 35mm Reusable Waterproof Vintage Retro Lomo Film Camera for Fuji 35 MM Film Roll

$15.404.7(653)
MOQ: 2 pieces
Diana F+ model400+ store reviews9% reorder rate≤3h response time
Pengjia (shenzhen) Technology Co., Ltd.Pengjia (shenzhen) Technology Co., Ltd.🇨🇳CN7 yrs
Caiyoule 5 Meter Cheap Rechargeable Battery Wedding Camera 35mm Film Fixed Focus Waterproof High Capacity Lithium Film Camera

Caiyoule 5 Meter Cheap Rechargeable Battery Wedding Camera 35mm Film Fixed Focus Waterproof High Capacity Lithium Film Camera

$4.205.0(118)
MOQ: 300 pieces
Diana F+ model700+ store reviews≤4h response time
Guangzhou City Caiul Digital Products Co., Ltd.Guangzhou City Caiul Digital Products Co., Ltd.verified🇨🇳CN12 yrs
Stylish Multiple Color 35mm Positive Camera Film ISO200/400 Motorized for Life Log Travel Street Photography

Stylish Multiple Color 35mm Positive Camera Film ISO200/400 Motorized for Life Log Travel Street Photography

$14.514.4(338)
MOQ: 10 pieces
Diana F+ model21% reorder rate≤4h response time
YOUMI INDUSTRY LIMITEDYOUMI INDUSTRY LIMITED🇭🇰HK1 yr
For  A6700 ILCE-6700 Mirrorless Camera Body + FE 24mm F2.8 G Lens SEL24F28G 4K APS-C Compact Prime Lens Kit

For A6700 ILCE-6700 Mirrorless Camera Body + FE 24mm F2.8 G Lens SEL24F28G 4K APS-C Compact Prime Lens Kit

$1,350-1,3554.6(317)
MOQ: 1 unit
Diana F+ model42% reorder rate100+ views from America≤9h response time
Changsha Runze Xinlong Electronic Technology Co., Ltd.Changsha Runze Xinlong Electronic Technology Co., Ltd.🇨🇳CN1 yr
35mm Film Camera Holga Style Film Camera F 8 Fixed Focus Manual Medium Format Plastic Mini Lomo Retro 120GCFN

35mm Film Camera Holga Style Film Camera F 8 Fixed Focus Manual Medium Format Plastic Mini Lomo Retro 120GCFN

$7.99-9.993.8(794)
MOQ: 1000 pieces
Diana F+ model33% reorder rate
SAN HARBOR ENTERPRISE LIMITEDSAN HARBOR ENTERPRISE LIMITED🇭🇰HK10 yrs
DC-S5M2KGK  Camera

DC-S5M2KGK Camera

$1,600-1,8003.8(662)
MOQ: 1 piece
Diana F+ model50+ store reviews10% reorder rate≤1h response time
Shenzhen Futian District Yihesheng Electronic FirmShenzhen Futian District Yihesheng Electronic Firm🇨🇳CN5 yrs
40MP X SERIES X100VI Black Compact Camera with CMOS Sensor 4K Video Aluminum Build

40MP X SERIES X100VI Black Compact Camera with CMOS Sensor 4K Video Aluminum Build

$2,123.294.8(481)
MOQ: 2 units
Diana F+ model≤4h response time
B2BIRES S.R.L.B2BIRES S.R.L.🇮🇹IT1 yr
Manufacturer Cheap Reusable Film Camera Gift Boys and Girls Halloween

Manufacturer Cheap Reusable Film Camera Gift Boys and Girls Halloween

$12.885.0(332)
MOQ: 100 pieces
Diana F+ model33% reorder rate≤2h response time
Shenzhen Jernuo Electronic Co., Ltd.Shenzhen Jernuo Electronic Co., Ltd.🇨🇳CN5 yrs
90% New Canons G7X High End Portable Consumer Grade Digital Camera Fixed Shot

90% New Canons G7X High End Portable Consumer Grade Digital Camera Fixed Shot

$565-5744.5(303)
MOQ: 1 set
Diana F+ model8% reorder rate700+ views from America≤2h response time
Shenzhen Miaoxiaocheng Technology Co., Ltd.Shenzhen Miaoxiaocheng Technology Co., Ltd.🇨🇳CN1 yr
Retro Screenless Digital Camera Screen-free 8 Mode Filters Without Screen 8MP Photo With Photo Counter LED Flash Camping Camera

Retro Screenless Digital Camera Screen-free 8 Mode Filters Without Screen 8MP Photo With Photo Counter LED Flash Camping Camera

$234.8(280)
MOQ: 1000 pieces
Diana F+ model
Shenzhen Conovision Technology Co., Ltd.Shenzhen Conovision Technology Co., Ltd.verified🇨🇳CN4 yrs
Mirrorless Camera XC 15-45mm F/3.5-5.6 Lens 4K Video Stabilization Face Detection 2"-3" Screen SD Card Rechargeable Battery

Mirrorless Camera XC 15-45mm F/3.5-5.6 Lens 4K Video Stabilization Face Detection 2"-3" Screen SD Card Rechargeable Battery

$220-2304.0(661)
MOQ: 1 unit
Diana F+ model≤1h response time
Shenzhen Qifanzhi Trading Co., Ltd.Shenzhen Qifanzhi Trading Co., Ltd.🇨🇳CN1 yr
CCD HD 4K Digital Camera Dual Lens Photography Device Student Kids Use Front Rear Shooting Entry Level Compact Design

CCD HD 4K Digital Camera Dual Lens Photography Device Student Kids Use Front Rear Shooting Entry Level Compact Design

$10-144.2(312)
MOQ: 20 pieces
Diana F+ model200+ store reviews13% reorder rate≤3h response time
Shenzhen Youyi Trading Co., Ltd.Shenzhen Youyi Trading Co., Ltd.🇨🇳CN4 yrs
Wholesale Customized Design Disposable Camera 35mm Film Single Use Camera With Flash for Wedding Party Travel Gift

Wholesale Customized Design Disposable Camera 35mm Film Single Use Camera With Flash for Wedding Party Travel Gift

$6.80-84.8(468)
MOQ: 2420 units
Diana F+ model≤3h response time
Shenzhen Yibo Electronics Co., Ltd.Shenzhen Yibo Electronics Co., Ltd.🇨🇳CN12 yrs
New Arrival Kids Camara 1440p Video Retro Mini Camera for Travel Vlogging Time Lapse Photography Gear Pocket Digital Camera

New Arrival Kids Camara 1440p Video Retro Mini Camera for Travel Vlogging Time Lapse Photography Gear Pocket Digital Camera

$7-8.104.4(588)
MOQ: 100 pieces
Diana F+ model
Shenzhen Holide Electronic Co., Ltd.Shenzhen Holide Electronic Co., Ltd.verified🇨🇳CN23 yrs
Winait 35MM Film Camera with Flash Light

Winait 35MM Film Camera with Flash Light

$13.99-16.993.8(984)
MOQ: 1000 pieces
Diana F+ model200+ store reviews6% reorder rate≤7h response time
Winait Technologies LimitedWinait Technologies Limited🇨🇳CN21 yrs
Wholesale Original Used Nikons D5200 DSLR Camera 18-55mm VR 24.1MP Flip Screen 39-Pt AF Premium Quality Refurbished for Resale

Wholesale Original Used Nikons D5200 DSLR Camera 18-55mm VR 24.1MP Flip Screen 39-Pt AF Premium Quality Refurbished for Resale

$2494.3(862)
MOQ: 1 piece
Diana F+ model
Shenzhen Yucai Li Electronics Technology Co., Ltd.Shenzhen Yucai Li Electronics Technology Co., Ltd.verified🇨🇳CN6 yrs
HOLGA 135BC 35mm Reusable Film Camera Professional Vintage Style ABS Plastic Waterproof Shockproof Fixed Focus

HOLGA 135BC 35mm Reusable Film Camera Professional Vintage Style ABS Plastic Waterproof Shockproof Fixed Focus

$18-254.9(447)
MOQ: 5 pieces
Diana F+ model
Zhuhai Jingjia Technology Co., Ltd.Zhuhai Jingjia Technology Co., Ltd.verified🇨🇳CN9 yrs
Mirrorless Camera XC 15-45mm F/3.5-5.6 Lens 4K Video Stabilization Face Detection 2"-3" Screen SD Card Rechargeable Battery

Mirrorless Camera XC 15-45mm F/3.5-5.6 Lens 4K Video Stabilization Face Detection 2"-3" Screen SD Card Rechargeable Battery

$220-2304.0(661)
MOQ: 1 unit
Diana F+ model
Shenzhen Qifanzhi Trading Co., Ltd.Shenzhen Qifanzhi Trading Co., Ltd.verified🇨🇳CN12 yrs
CCD HD 4K Digital Camera Dual Lens Photography Device Student Kids Use Front Rear Shooting Entry Level Compact Design

CCD HD 4K Digital Camera Dual Lens Photography Device Student Kids Use Front Rear Shooting Entry Level Compact Design

$8.70-9.704.9(312)
MOQ: 20 pieces
Diana F+ model
Shenzhen Youyi Trading Co., Ltd.Shenzhen Youyi Trading Co., Ltd.verified🇨🇳CN12 yrs
Wholesale Customized Design Disposable Camera 35mm Film Single Use Camera With Flash for Wedding Party Travel Gift

Wholesale Customized Design Disposable Camera 35mm Film Single Use Camera With Flash for Wedding Party Travel Gift

$6.80-84.8(468)
MOQ: 3000 units
Diana F+ model
Shenzhen Yibo Electronics Co., Ltd.Shenzhen Yibo Electronics Co., Ltd.verified🇨🇳CN10 yrs
New Arrival Kids Camara 1440p Video Retro Mini Camera for Travel Vlogging Time Lapse Photography Gear Pocket Digital Camera

New Arrival Kids Camara 1440p Video Retro Mini Camera for Travel Vlogging Time Lapse Photography Gear Pocket Digital Camera

$7-8.103.9(588)
MOQ: 100 pieces
Diana F+ model
Shenzhen Holide Electronic Co., Ltd.Shenzhen Holide Electronic Co., Ltd.verified🇨🇳CN2 yrs
Winait 35MM Film Camera with Flash Light

Winait 35MM Film Camera with Flash Light

$13.99-16.994.7(984)
MOQ: 1000 pieces
Diana F+ model
Winait Technologies LimitedWinait Technologies Limitedverified🇨🇳CN2 yrs

Sources & References

19 sources cited · Verified industry data & reports

Diana (camera) - Wikipedia

en.wikipedia.org

The Diana camera is a plastic-bodied camera that originally used 120 roll film. Contemporary variants use 35mm film or 110 format, and digital versions are also available. The camera has a simple plastic meniscus lens. In recent years, the Diana has been revived and marketed by Lomography as ... Like other low-cost cameras, the Diana faces limitations such as light leaks and film advance issues. Some of these characteristics are used for artistic effect, often to produce a slightly blurred composition that can provide a 'dreamlike' or impressionistic quality. The Great Wall Plastic Factory of Kowloon, Hong Kong, began manufacturing the Diana in the early 1960s, with the majority of production exported to the United States and the United Kingdom. Demand for the Diana fell with the development of higher quality, inexpensive consumer cameras such as the Kodak Instamatic, which coincided with the decline in popularity of roll film. The original Diana (120mm format) ceased production by the late 1980s. The Diana is a box camera of simple construction that includes a mechanical film advance, a spring-loaded shutter, and a plastic viewfinder. It is constructed primarily of phenolic plastics of the type commonly found in toys imported from Asia in the 1960s. The Diana's lens produces an image circle which only marginally covers the diagonal of a film frame. This often produces images with pronounced vignetting. Because of wide variations in production quality, combined with slight gaps in the camera body latching mechanism, Diana cameras are prone to leaks onto the exposed film.

Diana - Camera-wiki.org - The free camera encyclopedia

camera-wiki.org

There are several variations in top-plate and lens-barrel style; some have fake light-meter windows and a few have flash sync. The classic Diana type shows " NO. 151 MADE IN HONG KONG" on the lever releasing the back. A variant using different plastic molds has an "hourglass" shaped panel behind the lens, and this version typically has a slightly wider lens coverage. The Diana camera is a so-called "toy camera" that originated in the 1960s, produced by the Great Wall Plastic Co. in Hong Kong[1]. Production continued through the 1970s but ceased sometime thereafter. Some were sold as premiums or promotional items (there is a Readers Digest version, for example). Most Dianas use 120 film but some versions of the camera take 620 film. The lens is a simple plastic meniscus, giving noticeable corner blur, vignetting, and pincushion distortion in the resulting photographs. It is like the standard model but with two sync contacts on top and it was supplied with an attachable, Diana-like flash. This flash uses AG-1 flashbulbs and was powered by two AA batteries. Along with the Holga (whose lens covers a wider view), the dreamlike optical qualities of the Diana became sought after by self-proclaimed "Lo-Fi" photographers.

Diana (camera) - Wikiwand

wikiwand.com

The Diana camera is a plastic-bodied camera that originally used 120 roll film. Contemporary variants use 35mm film or 110 format, and digital versions are also available. The camera has a simple plastic meniscus lens. In recent years, the Diana has been revived and marketed by Lomography as a tool for producing soft-focus, impressionistic photographs reminiscent of early 20th-century Pictorialist art photography. In addition to the 'Diana' labeled cameras, there are over 50 similar variants of the basic design, some of which may have been produced by other factories or manufacturers. The camera was sold under a variety of model names, often relabeling an existing product.[5] In other cases, slight modifications were added. The 3-aperture version of the classic Diana and Diana clones has apertures of f/11, f/13, and f/19, and it takes 32mm clip-on filters. The Diana Deluxe variant offers f/9, f/16, and f/22 and takes a 46mm–49mm step-up ring, which is unusual for a low-end camera.[citation needed] Like other low-cost cameras, the Diana faces limitations such as light leaks and film advance issues. Some of these characteristics are used for artistic effect, often to produce a slightly blurred composition that can provide a 'dreamlike' or impressionistic quality.[2] The Great Wall Plastic Factory of Kowloon, Hong Kong, began manufacturing the Diana in the early 1960s, with the majority of production exported to the United States and the United Kingdom.[3][4][5] In the United States, the Diana was imported by the Power Sales Company of Willow Grove, Pennsylvania.[5][6] During the 1960s, the Power Sales Company sold cases of 144 Diana cameras at about 50 cents U.S.

Diana | Camerapedia | Fandom

camerapedia.fandom.com

The Diana camera is a so-called "toy camera" that originated in the 1960s produced by the Great Wall Plastic Co. in China. The camera was produced under many names for different markets. Some were sold as promotional items (there is a Readers Digest version, for example). Most Dianas use 120... Dianas have recently (in c.2007) become very popular for the effects their poor design and build quality can impart to a photograph - so popular that it is now again possible to buy them new, and also possible to pay as much for a Diana as for a cheap -or even a mid-range - digital camera! A revamped, re-engineered version - keeping the same 75mm plastic lens design, called the Diana Plus was produced to satisfy this demand. This has two formats, the original 16 frame 4.2x4.2cm, and a 12-frames-per-film 5.2x5.2cm, and adds features such as a tripod socket and shutter lock. The camera was produced under many names for different markets. Some were sold as promotional items (there is a Readers Digest version, for example). Most Dianas use 120 film but some versions of the camera take 127 or 620 film.

Diana (camera) explained

everything.explained.today

However, with the development of inexpensive, higher quality consumer cameras such as the Kodak Instamatic, together with the declining popularity of rollfilm, demand for the Diana – even as a novelty gift – gradually disappeared. Production of the Diana, its clones, close copies, and variants is believed to have stopped in the 1970s, though similar 35 mm box cameras were produced for many years thereafter by various companies in Hong Kong, Taiwan and China for use as promotional items.[9] In addition to the 'Diana' labeled cameras, there are over fifty similar variants of the basic design, some of which may have been produced by other factories and/or manufacturers. The camera was sold under a variety of model names, often accomplished by merely affixing a different stick-on label to the same product.[5] In other cases, slight modifications to the basic design were incorporated. Other variants incorporate a 6×6 cm negative size (like the Diana Deluxe), while others have provision for different controls or even separate flash illumination. The 3 aperture version of the classic Diana/Diana clone has apertures of,, and, and it takes 32 mm clip-on filters. The Diana Deluxe variant offers,, and, and takes a 46–49 mm step-up ring, unusual for such a low-end camera. The Diana is a very simply constructed box camera with a mechanical film advance, spring-loaded shutter, and a primitive plastic viewfinder. It is constructed primarily of low-quality phenolic plastics of the type commonly found in toys imported from Asia during the 1960s. Because of wide variances in production quality, combined with a poorly designed camera body latching mechanism, Diana cameras are predisposed to light leaks onto the exposed film.

Diana Plus - Camera-wiki.org - The free camera encyclopedia

camera-wiki.org

Many accessories have been produced for the new Diana, including an instant-film back, a hot shoe, and lens converters for Close-Ups, 20mm Fisheye, 38mm Super-Wide, 55mm Wide-Angle and 110mm Telephoto. There are several special editions, in various colours, some to commemorate events or tie-ins with particular retailers; these include: ... Lomography have also created the Diana F+ which offers a similar specification to the Diana+, but features a replication of the original Diana Flash. Both are notable for their all-plastic construction and artfully-flawed optics. Most vintage Diana cameras were designed to expose 16 frames per roll of 120 film. The Diana+ maintains approximately the same lens focal length (75mm), but permits two image formats: The original 16 frame 4.2x4.2cm size, or a 12-frames-per-film 5.2x5.2cm. Manufactured since 2007, the Diana+ is a replica camera produced by Lomography based on the original Diana of the 1960s and 1970s, a "toy camera" produced by the Great Wall Plastic Co.