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ASUS officially announces price hikes from January 5, right before ...

videocardz.com

After carefully reviewing market conditions, supply stability, and our commitments to product quality, and while continuing to invest in technical R and D, ASUS plans to implement strategic price adjustments for certain product combinations starting January 5, 2026. Update (January 2, 2026): ASUS Taiwan PR contacted us after publication to clarify that the document referenced in this story is an internal business communication shared privately with channel partners for customer coordination. ASUS has sent partners a notice saying it will adjust pricing for some products starting January 5, 2026. The timing is hard to miss. January 5 lands right before CES 2026, when ASUS will be showing new hardware.

ASUS Announces Price Hikes for "Certain" Product Combinations, ...

wccftech.com

The impact is gradually being reflected in system planning and overall cost structures, becoming an unavoidable industry trend. After carefully evaluating market conditions, supply stability, and product quality commitments, ASUS remains focused on delivering industry-leading technology and R&D capabilities to our customers. As a result, ASUS plans to implement strategic price adjustments on select product portfolios starting January 5, 2026. This started in October, and we have been seeing RAM and SSD prices going insanely high. Many hardware manufacturers such as Maingear and Framework, have already announced price hikes on systems that ship with RAM and SSDs. Similarly, ASUS will also increase the prices of some of its "product combinations", starting January 5, 2026. So, it appears that the pre-built systems, laptops, gaming handhelds, and any device that comes pre-equipped with DRAM and SSD will see a price hike. While ASUS didn't explicitly name the products, it's also possible that GPUs also follow the course. We have already heard reports of NVIDIA and AMD increasing the GPU costs, starting in January 2026. We expect that the prices will only go upwards from here, which is why ASUS is reportedly working to increase the production of DDR4 motherboards in early 2026.

ASUS Announce Price Hikes From January 5, 2026 - SDHQ

steamdeckhq.com

Whether you're looking for news, tips and tutorials, game settings and reviews, or just want to stay up-to-date on the latest trends, we've got you covered! ... Oliver began playing video games at an early age, starting with the SNES console and Commodore Amiga computer. Nowadays, his interest is in the future of portable technology, such as handheld gaming systems, portable power stations/banks, and portable monitors. And seeing just how far we can push these devices. ... Abxylute Accessories Anbernic Android ASUS ROG Ally ROG Xbox Ally Classics on Deck Community Cryobyte33 Deals Deck Mods Em After carefully reviewing market conditions, supply stability, and our commitments to product quality, and while continuing to invest in technical R and D, ASUS plans to implement strategic price adjustments for certain product combinations starting January 5, 2026. Either way, we won't have long to find out, as January 5th is right around the corner, and interestingly, just before CES 2026, where no doubt ASUS will be showing the latest technology they've been working on, perhaps this is an early caution for the pricing of the next generation of tech. ASUS will continue to rely on our global manufacturing and supply chain management capabilities and work closely with partners to support you as a trusted and dependable business partner. Thank you again for your trust and support. We look forward to staying closely aligned during this period, responding to market changes together, and achieving mutually beneficial outcomes.

Trend of New ASUS Laptops in 2026

www.accio.com

The market is expected to reach USD 187,876.5 million by 2034, growing at a CAGR of 3.3% from 2025 7. Shipment Volume More than 61 million units were shipped in the last recorded cycle 7. The sales volume is projected to increase from 189.9 million pieces in 2024 to 197.3 million pieces in 2026, and further to 207.1 million pieces by 2028 9. Slim and Ultrabook Niche "Asus laptop slim" maintained low but stable search interest, with a notable increase to 14 in April 2026 1. "Asus laptop ultrabook" had negligible search interest throughout the period, with only one instance of a value of 1 in December 2025 1. This suggests that while there's some interest in slim designs, the ultrabook category is not a primary driver of search volume for Asus. Focus on Gaming Segment Asus should continue to heavily invest in and market its gaming laptop lineup, as this segment clearly captures the most consumer attention. Marketing campaigns could be timed around peak search periods like September and April to maximize impact. Innovate in Slim Designs Given the recent spike in "asus laptop slim" searches in April 2026, there might be an emerging opportunity for Asus to promote its slim laptop offerings. The laptop market is undergoing significant transformations, driven by advancements in AI, processor technology, and evolving consumer demands for portability, performance, and sustainability 457. New ASUS laptops for 2026, such as the Zenbook DUO and ProArt series, showcase innovations in dual-screen designs, AI-enhanced workflows, and lightweight materials 8.

Asus announces product price hikes starting January 5, and AI is ...

www.tomshardware.com

Although the company has yet to mention by how much it will increase its prices, it’s following the footsteps of Dell, which has previously announced hikes of up to 30%. Framework has also raised the prices of its memory modules twice in recent months, with the company announcing that it will stop selling standalone RAM kits, as well as the possibility of another price hike in early 2026. Asus' statement, as published by TrendForce, means that the company will join Dell and Framework as the first companies to announce cost adjustments among business and consumer PC manufacturers. For average consumers, this means that buying new hardware will just become more expensive, impacting products that utilize memory or storage in any capacity. While some predict that RAM prices will begin to stabilize by the second half of 2026, it's still unlikely that the market will stabilize in the short term. Laptops Framework warns of even more rising RAM and SSD prices through 2026 as memory crisis persists News of a memory shortage began circulating in mid-2025, with TrendForce predicting that DRAM prices would jump by as much as 45% in July. Unfortunately, this forecast was seemingly understated — DRAM prices increased by up to 171% by early November and are still climbing.

What is Customer Demographics and Target Market of Asustek Computer ...

matrixbcg.com

ASUS segments customers across B2C and B2B, led in 2025 by a dominant gaming cohort and growing education and SME demand; gaming hardware and peripherals represent about 45% of revenue, with handheld gaming up 14% year-over-year. Asustek customer profile and Asus target market analyses should prioritize thermals, AI features, display tech, battery endurance, sustainability, and software ecosystems when targeting distinct buyer personas. ASUS holds a strong global footprint with the Asia-Pacific region as its largest market, accounting for 41 percent of 2025 sales, led by Taiwan, mainland China and a growing India presence after 2024 local manufacturing investments. The ASUS pivot to AI-first laptops and handhelds since late 2024 has widened its audience from DIY enthusiasts to pros, gamers, and enterprise buyers.