German Dictionary

Consumer trends in Germany - statistics & facts | Statista

www.statista.com

Consumer trends in Germany are connected to a wide range of industries and markets. However, several key consumption patterns have emerged in recent decades: purchasing convenience, digitalization and sustainability. In terms of convenience, consumers are still ready to browse and spend time shopping, but on their own terms and with a selection of ways to do so, be it online or in a store.

Germany Consumers and the Economic Outlook: 2026 | Mintel Store

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Germany enters 2026 with its economy in a holding pattern; labour market weakness is severe, and about half of industry associations are bracing for layoffs. Looking forward, government investment is expected to drive some recovery in GDP growth, albeit small, keeping the macro outlook cautious, rather than optimistic. Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves. Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do. Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.

State of the Consumer 2026: When tech acceleration and cost pressures ...

www.mckinsey.com

Companies need to understand each trend individually—and how they interact with one another—to shape an increasingly complex space. Drawing on our ongoing consumer sentiment research and survey data1The 2026 McKinsey State of the Consumer Survey garnered responses from 4,863 consumers from March 31 to April 8, 2026, in five countries: Brazil, France, Germany, the United Kingdom, and the United States. across five markets, as well as insights from our global client work, we outline the strength and nature of these trends, examine how these trends are accelerating, and explore what they mean for consumer-facing business models. The consumer is changing fast. Four trends reshape retail: tech-driven purchase, health revolution, experience economy, resourceful consumers. Finally, this trend has implications for the balance of power across the consumer sector. Large digital marketplaces and omnichannel retailers are moving quickly to embed AI into their platforms, further strengthening their position as discovery, research, and purchase destinations. Again looking at our State of Food and Beverage research, roughly half of consumers across major markets say they are actively reducing their consumption of artificial ingredients, highly processed foods, sugar, and alcohol (Exhibit 6). Meanwhile, consumers are also seeking foods associated with health and nutrition goals, including those rich in protein, fiber, and other nutrients. Still, the impact of these trends extends far beyond food to a wide range of categories, from vitamins and supplements to fashion, fitness, beauty, and wellness services.

Consumer Types in Germany | Market Research Report | Euromonitor

www.euromonitor.com

Purchase the Consumer Types in Germany Consumer Lifestyles v2 as… My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning? ... Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free! © 2026 Euromonitor is privately owned & trademarked. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits.

Reaching the German consumer - Santandertrade.com

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After dropping during the Covid-19 pandemic, consumer confidence increased in 2021, thanks to falling Covid-19 infection incidence rates and relaxed restrictive measures (HDE). It deteriorated again in 2022 in the context of the war in Ukraine. Online shopping has become the norm in Germany and the country is Europe's largest online market. The Covid-19 pandemic further accentuated the digitalisation trend. © eexpand, All Rights Reserved. Latest Update: April 2026 The majority of loans are provided by banks and traditional banking providers. Loans are used to finance housing, white goods (refrigerators, washing machines, electronic products). The trend should continue in 2019, with an increase in mortgage loans but a slowdown in consumer credit. This is reflected in consumption, with the development of organic products, vegan, using little energy etc. In addition, local product consumption attracts some consumers who are willing to pay more for it. The second-hand market is very widespread in Germany, especially in the big cities, for economic, ecological and social reasons.

Megatrends in Germany | Market Research Report | Euromonitor

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Purchase the Megatrends in Germany Consumer Lifestyles v2 as part… My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning? ... Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free! © 2026 Euromonitor is privately owned & trademarked. This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Germany. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits.