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IDC - Smartphone Market Share

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Company 1Q26 Shipments 1Q26 Market Share 1Q25 Shipments 1Q25 Market Share Year-Over-Year Change Samsung 62.4 21.2% 60.6 20.0% 2.9% Apple 61.8 21.0% 59.1 19.5% 4.4% Xiaomi 33.8 11.5% 41.8 13.8% -19.1% OPPO 30.7 10.5% 34.1 11.3% -9.9% vivo 21.2 7.2% 22.7 7.5% -6.9% Others 84.0 28.6% 84.3 27.8% -0.3% Total 293.8 100.0% 302.6 100.0% -2.9% […] The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 ) We expect the first quarter slowdown to be a mild precursor for what lies ahead in 2026 as the supply constraints around memory and price increases further dampen the market growth. “The smartphone market has entered one of its most challenging periods, driven by acute memory supply constraints that are directly impacting both shipments and demand,” said Nabila Popal, senior research director for Worldwide Consumer Devices, IDC. Combined, these pressures are compelling vendors to reduce shipments, raise prices and concentrate on higher price tiers – elevating smartphone ASP to a record $550, up $100 from last year. 2026 will be a defining year for the industry as new reality of structurally higher costs take hold. For consumers, it means the era of ultra cheap smartphones is over.

US Smartphones Market Report 2026 | Mintel Store

store.mintel.com

Graph 13: “when I buy my next smartphone, I will be purchasing a device protection plan” (% agree), by age, 2026 · Gaming and fashion accessories boost smartphone appeal ... Smartphone adoption in the US has reached maturity, yet 54% of adults still plan to purchase a new device within the next year. This seemingly paradoxical trend is further highlighted by the fact that 65% of consumers are unbothered by visible wear on their devices. This seemingly paradoxical trend is further highlighted… ... "Consumers are moving beyond the allure of perfection, seeking smartphones that balance innovation with long-term value." ... Graph 9: consumer interest in smartphone features (select), by those who stated “it has the features I want” as a reason for brand consideration, 2026 · Help consumers discover the full potential of the phones they already own At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy. Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights.

Phones Coming Soon Trend 2026: AI & 5G Focus

www.accio.com

The Top 10 Consumer Trends To Watch in 2026 · 1. The Growing Adoption of Artificial Intelligence (AI) · 2. The Evolution of the Economy · 3. The Power of Brand ...Read more ... Mobile Phone Film Market 2026: Key Trends in AI & ... Peak Demand for 5G: The highest search volume for "5G smartphones" in December 2025 suggests a strong consumer focus on next-generation connectivity, possibly driven by new product releases or holiday shopping trends 1. Flagship Device Interest: The peak in "flagship smartphones" in February 2026 indicates sustained consumer interest in high-end devices, likely influenced by major industry events or product launches during that period 1. Niche Market for Waterproof: The consistently low search volume for "waterproof smartphones" suggests it remains a niche feature, not a primary driver for most smartphone purchases 1. The broader web trends indicate a significant shift in the smartphone market, driven by AI integration, evolving consumer behavior, and sustainability concerns. Global smartphone shipments saw a 6% year-over-year decline in Q1 2026, with Apple leading the market for the first time 3. The smartphone market in 2026 is characterized by a complex interplay of technological advancements, economic pressures, and evolving consumer values. Success hinges on a multi-faceted approach that addresses these dynamics. AI and 5G Synergy: The strong interest in both 5G and AI-enabled smartphones across Google Trends and web-based analyses indicates a clear market direction 14678.

Top 6 Key Trends for Smartphones in 2026 | TechInsights

www.techinsights.com

The global smartphone market is entering a period of underlying transformation — one defined less by volume cycles than by a fundamental reordering of competitive advantage. The forces reshaping the industry in 2026 cut across silicon architecture, supply-chain economics, form factor innovation, and the rising expectations of an AI-native consumer. The six trends in this report identify where that shakeup is happening and what it demands from decision-makers today. Copyright © 2026 TechInsights Inc.

Global Smartphone Market Share: Quarterly

counterpointresearch.com

The global smartphone market declined by 7% YoY in Q2 2026 as the memory shortage deepened and memory prices continue to rise. Xiaomi recorded the steepest decline among the top five smartphone brands, with shipments falling 26% YoY in Q2 2026. The global smartphone market remained under pressure in Q1 2026, with shipments declining 3% YoY driven by the shortage of memory components and weaker demand. The Middle East and Africa (MEA) region saw a 3% YoY rise in shipments, despite heightened geopolitical tensions in the region. Consumer sentiment remained elevated as inflation trended down and local currencies remained strong.

Consumer devices: what matters to consumers in 2026, and the trends ...

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This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.Contact us ... This edition of the Industry Checkpoint series focuses on consumer devices, highlighting how the market has changed in the last six months and the implications. The report considers four major developments: innovation in smartphones spanning both emerging form factors and fundamental features; new advancements and innovations in XR hardware and OS; important developments in the handheld games console market; and major milestones in the smartphone eSIM market. ... Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability. Access this insight with a Premium plan. Contact our sales team to get started. ... Consumer devices (including smartphones, smartwatches, smart glasses and XR headsets) and smart home devices are on a continuous innovation curve. For companies operating in this sector, including operators, understanding shifts in consumer behaviour and emerging trends is crucial to formulate successful business strategies. Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.