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Google Trends – What it is and how to use it (complete guide 2026)

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Google Trends is a free tool from Google that shows the popularity of search terms over time. With it, we can see how many times a word or phrase is searched in a given period in different regions. This information is presented in graphs where the horizontal axis represents time and the vertical axis represents the level of relative interest. The data is normalized on a scale of 0 to 100 (100 marks the peak of popularity), which means that Google Trends does not provide absolute volumes but rather the comparative interest across different points in time. In practice, this often happens with words that previously had very low search volume, so Google can’t compare them with precise numerical data and instead displays “Breakout.” For example, a viral news story or a product launch can generate a “Breakout” term. If you see this label, it means that the term is very recent or relatively unknown and has just become a trending topic. Google Trends lets you compare up to five terms at once. To do this, after searching for your first term, click + Compare and enter another term(s). You’ll then see overlay graphs showing the relative popularity of each term over time. This helps you identify which term is most popular overall or in a specific region. For example, you can compare brand names, product names, or keyword variations to decide where to focus your efforts. The term “trending” literally means “in trend” and is used to describe topics, searches, or content that are gaining significant popularity in a short period. For example, on social media platforms like Twitter, a Trending Topic is a keyword or hashtag that is mentioned massively at a given time.

Google Trends

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Explore issues and events in detail. Curated by the Trends Data Team. What happens when you add data and birds into the equation? The latest visual by Nadieh Bremer is her most ambitious yet, an exploration of Google Trends data and birding across America. What is Trending right now on Google around the world. From the OECD: The Weekly Tracker provides an estimate of weekly GDP based on Google Trends search data and machine learning.

Google Trends - Wikipedia

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As of April 2025, data on the Google Trends website shows updates every minute, with a 4 minute delay, when the timeline parameter is set to "Past hour." On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google's search-box. Furthermore, it was shown by Tobias Preis et al. that there is a correlation between Google Trends data of company names and transaction volumes of the corresponding stocks on a weekly time scale. In April 2012, Tobias Preis, Helen Susannah Moat, H. Eugene Stanley and Steven R. Bishop used Google Trends data to demonstrate that Internet users from countries with a higher per capita gross domestic product (GDP) are more likely to search for information about the future than information about the past. Google Trends uses representative sub-samples for analysis, which means that the data can vary depending on the time of the survey and is associated with background noise. Therefore, repeating analyses at different points in time can increase the reliability of the analysis. "Google Trends: A Web-Based Tool for Real-Time Surveillance of Disease Outbreaks". Clinical Infectious Diseases. 49 (10): 1557–1564. Bibcode:2009CliID..49.1557C. doi:10.1086/630200. ISSN 1058-4838. PMID 19845471. ↑ Du, Rex Yuxing; Hu, Ye; Damangir, Sina (2015). "Leveraging Trends in Online Searches for Product Features in Market Response Modeling". ↑ "weather - Google Trends". Retrieved April 9, 2025. ↑ Helft, Miguel (August 6, 2008). "Google's New Tool Is Meant for Marketers". The New York Times. ISSN 0362-4331.

Google Trends: How To Use It For SEO & Content Marketing

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Knowing which way the wind is blowing could help a content marketer or publisher understand when it’s time to bail on a topic or product category and to pivot to upward-trending ones. Related: Content Marketing: The Ultimate Beginner’s Guide · Google Trends has two great features, one called “related topics” and the other called “related queries.” ... Related topics show up when investigating one keyword phrase. No Search Operators Usage: keyword1 keyword2 Using no search operators shows search interest in keyword phrases that contain the given keywords in any order. ... There are two general ways to look at the keyword data: stretched across over longer periods of time and viewing search interest by shorter time periods. ... You can set Google Trends to show you the traffic trends stretching back to 2004. This is valuable for showing you the audience trends. Upward long-term trends: If a trend is consistently going up, this means you need to focus energy on creating content for this trend. It doesn’t show when comparing multiple keyword phrases. ... Related topics are search queries that share a concept. Identifying related topics that are trending upwards is useful for learning how an audience or consumer demand is shifting. This information can, in turn, provide ideas for content generation or new product selections. Refining your Google Trends research by the type of search allows you to remove the “noise” that might be making your keyword research fuzzy and help it become more accurate and meaningful. ... Google Shopping. Image search. News search. Web search. YouTube search. ... YouTube search is a fantastic way to identify search trends for content with the word “how” because many people search on YouTube using phrases with the words “how” in them.

Google Trends: What Is It & How to Use It for SEO

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For example, if you’re creating content on “One Piece”, you’d include terms like “live action” and “season 2 release time”. Google Trends data says both are heavily associated with the topic. If you run a local business, “Interest by subregion” shows you where demand actually exists for your services or products. Google Trends is a free tool that shows you the popularity of search terms over time on Google and YouTube. It’s helpful for understanding search behavior and optimizing content for traditional rankings and AI-generated answers. ... But it provides limited keyword data. For example, instead of showing search volumes, Google Trends uses a 0-100 scale. A score of 100 means that the term was at peak popularity during your selected time period. A score of zero means there wasn’t enough data for the term. You can filter results by location, time period, category, and search type: ... The “Trending Now” page shows you which topics are currently spiking by country and category. Need precise data on a specific phrase? Use Search term. This tracks the exact wording only — no variations. ... By default, Google Trends shows interest from the past 24 hours, which isn’t helpful if you’re assessing long-term demand. Click the time-frame dropdown and switch to a longer window to spot patterns (e.g., 12 months, 5 years, or a custom range).

How to use Google Trends | Andrew Marketing

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Google trends shows you if more or less people are searching for something over time. It’s a fantastic tool for creators, business owners and marketers. Or anyone curious on what the world is searching for. ... Here are a few use cases for Google trends. Find products that are growing in popularity. It is very similar to Google Trends but is based on Pinterest search instead of Google data. Pinterest is estimated to have over 1 billion monthly visitors, while it might not be as much as Google it’s still a great source of data. It’s especially useful for anyone selling physical goods as Pinterest users are often looking for product inspiration. Absolute search volumes are not part of google trends data. ... In the example above I entered “running shoes” into the search box. I then selected “United States” and the period “past 5 years” from underneath the search box. You can choose the country and time period most relevant to you. In the “running shoes” example we can see how the number of searches changes over time. ... The 0 – 100 values on google trends is a relative index. In simple terms, it shows you when searches were at their highest (100) and lowest.