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IDC - Smartphone Market Share

www.idc.com

Company 1Q26 Shipments 1Q26 Market Share 1Q25 Shipments 1Q25 Market Share Year-Over-Year Change Samsung 62.4 21.2% 60.6 20.0% 2.9% Apple 61.8 21.0% 59.1 19.5% 4.4% Xiaomi 33.8 11.5% 41.8 13.8% -19.1% OPPO 30.7 10.5% 34.1 11.3% -9.9% vivo 21.2 7.2% 22.7 7.5% -6.9% Others 84.0 28.6% 84.3 27.8% -0.3% Total 293.8 100.0% 302.6 100.0% -2.9% […] For more information about IDC’s Worldwide Quarterly Mobile Phone Tracker, please contact Jackie Kliem at 508-988-7984 and jkliem@idc.com. International Data Corporation (IDC) is the premier global provider of trusted technology intelligence, advisory services, and events. With more than 1,000 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 100 countries. The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 ) Company shipments are branded device shipments and exclude OEM sales for all vendors. NEEDHAM, Mass., June 23, 2026 – According to final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker · , global smartphone shipments decreased 2.9% year-over-year (YoY) to 293.8 million units in the first quarter of 2026 (1Q26). This broke the 10 consecutive growth streak that the market had seen since mid 2023.

Smartphones Market Size, Outlook & Industry Forecast, 2031

www.mordorintelligence.com

DRAM spot prices climbed roughly 20% in late 2024 as wafer capacity was diverted to high-bandwidth server modules.[3]Micron Technology, “Fiscal Q1 2025 Earnings Call,” micron.com Samsung and SK Hynix prioritized automotive and data-center customers, leaving mobile LPDDR shortfalls that forced entry-level Android vendors to dial back memory configurations. In price-sensitive markets, a USD 10 increase pushes buyers toward 4 GB variants or even feature phones, eroding volume forecasts. Component inflation also squeezes razor-thin gross margins, prompting some tier-two brands to postpone launches or bundle fewer accessories. Brands bypass carrier subsidies and capture richer margins while mining customer data for targeted cross-selling. Apple, Xiaomi, and Samsung fuel the trend with exclusive online launches, trade-in offers, and bundled services. Lower logistics costs and faster fulfillment have increased consumer comfort with high-value e-commerce purchases, even in emerging markets where cash-on-delivery was once dominant. Brand-owned physical stores double as marketing theaters, reinforcing ecosystem stickiness through workshops, repair desks, and software demos. By End User: Enterprise Adoption Accelerates on Security · Enterprise and SME demand, while only 20.08% of revenue in 2025, is advancing at 4.71% CAGR due to mobile-first workflows and security certifications. Our study defines the smartphone market as all brand-new, factory-assembled handsets that combine cellular voice, an advanced mobile operating system, and internet-enabled multimedia features.

Global Smartphone Market Share Rankings Trend 2025: Top 5

www.accio.com

The global smartphone market is booming, with a projected value of $419.49 billion in 2025 and a steady CAGR of 3.43%. Discover key trends ... ... Global Smartphone Production Reaches 1.25 Billion Units ... Global smartphone production reached 337 million units in 4Q25, rising 2.7% QoQ, and was supported by strong shipments of Apple's new iPhone ... ... Apple led the global smartphone market in 2025 with 20% share and 10% YoY shipment growth, the highest among the top five brands. Content Strategy: Businesses should focus on broader, more engaging keywords related to smartphone trends rather than niche terms like "brand performance" to capture wider audience interest. Timing of Releases: Align content releases with major industry events or product launches to capitalize on potential increases in search volume. The Amazon marketplace data for portable power banks and wireless headphones shows fluctuating search volumes and sales counts from late 2025 into early 2026. Market Resilience vs. Component Constraints: While 2025 showed resilience and growth in shipments, particularly for premium brands, the underlying issue of memory component shortages is set to severely impact 2026 357. This indicates a disconnect between consumer demand and the industry's ability to supply, especially in the more price-sensitive segments. Premiumization Trend: The success of Apple and Samsung, coupled with the projected increase in ASP for smartphones, highlights a growing trend towards premium devices 37. Understanding smartphone market share often involves considering the ecosystem of accessories that enhance user experience and drive sales. Popular Phone Accessories Wholesale Cellphone Accessories Ph... ... Min. order: 200 pieces ... Custom Design Fashion PP Silicone Mobile Phone Accessories 3...

Global Smartphone Market Share: Quarterly

counterpointresearch.com

Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem.

Worldwide Smartphone Market Grows 2.6% in Q3 2025 as Upgrades ...

my.idc.com

"Looking ahead, IDC maintains a positive outlook for 2025, anticipating that market momentum will continue through the final quarter of the year," said Anthony Scarsella, research director for Mobile Phones at IDC. "The accelerated demand for the latest AI-enabled products is expected to lead to a strong finish for 2025, driven by aggressive pricing promotions and robust product portfolios from leading vendors." ... ● The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary. For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Jackie Kliem at 508-988-7984 and ... International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,000 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 100 countries. Transsion continued to expand rapidly across North and East Africa, benefiting from strong distribution networks and a competitive portfolio in the sub-$200 segment. Vivo regained share in several emerging markets, supported by refreshed midrange devices with AI-enhanced imaging features and aggressive online promotions. , global smartphone shipments increased 2.6% year-over-year (YoY) to 322.7 million units in the third quarter of 2025 (3Q25). The smartphone market continued its recovery, fueled by the premium segment as consumers upgraded to the latest devices, attracted by innovative form factors and more affordable AI-enabled smartphones.

Cell Phone Statistics 2026 | ConsumerAffairs®

www.consumeraffairs.com

Future trends project the number of American smartphone users will increase to more than 364 million by 2040. Smartphone shipments in 2023 reached 1 billion devices worldwide. Global shipments have increased 8% year over year, reaching 289 million units shipped in the first quarter of 2024. Apple is the leading smartphone brand in the U.S., representing more than half of the market share. 98% of Americans (331 million people) own a mobile phone. Three in four Americans (76%) have purchased something online using mobile phones. Those under age 50 are most likely to buy online (92%). Unsurprisingly, in 2022 the Amazon shopping app was the top downloaded marketplace app in the U.S. Three in four Americans (76%) have purchased something online using mobile phones. Those under age 50 are most likely to buy online (92%). In 2022, the Amazon shopping app was the top-downloaded marketplace app in the U.S. Pew Research Center, "Mobile internet usage worldwide - Statistics & Facts." Accessed Jan. 15, 2026. Bankmycell, “US Smartphone Market Share: 2023.” Accessed Jan.