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U.S. Cable TV Subscribers 2026: Ongoing Decline & Cord-Cutting Trends

www.cablecompare.com

In the context of television, penetration rate is simply the percentage of U.S. households that subscribe to a Pay TV bundle. It indicates how widely cable or satellite has been adopted within the market. ... Leichtman Research Group, the Pay TV penetration rate peaked in 2010 at around 88%. As of 2026, major providers have lost millions of subscribers, pushing that rate below 50%. This steady decline highlights a massive shift in consumer behavior as viewers trade contracts for monthly streaming subscriptions. Cord-Never: An individual (often Gen Z) who has never subscribed to traditional Pay TV. Millions Are Cutting the Cord. Some Are Coming Back. National cable subscription trends don’t tell your story. Enter your zip and see which cable and internet providers are actually competing for customers in your market. With the average cable bill exceeding $100/month in many regions, households are switching to internet-first entertainment. Since 2018, the number of cord-cutting households has more than doubled. Projections indicate that by the end of 2026, ... U.S. households will use non-pay TV services. The shift in subscribers leads to a shift in revenue. subscribers, this could eventually mean new bundle options, but it also reduces the number of major competitors in the ISP market. The Cord-Cutting Conversation Starts with What’s Available to You. CableCompare maps every internet and TV provider available at your address so you can make a decision based on your options, not the national average.

Cable Modem Market Report 2026 - Research and Markets

www.researchandmarkets.com

41.1. Cable Modem Market in 2030 - Countries Offering Most New Opportunities 41.2. Cable Modem Market in 2030 - Segments Offering Most New Opportunities 41.3. Cable Modem Market in 2030 - Growth Strategies 41.3.1. Market Trend Based Strategies 41.3.2. Competitor Strategies ... 42.1. Abbreviations 42.2. Currencies 42.3. Historic and Forecast Inflation Rates 42.4. Research Inquiries 42.5. About the Analyst 42.6. Copyright and Disclaimer · Cable Modem Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market. Major companies operating in the cable modem market are CommScope Inc.; NETGEAR Inc.; TP-Link Technologies Co. Ltd.; Ubee Interactive Inc.; Zoom Telephonics Inc.; Zyxel Communications Corporation; Arcadyan Technology Corporation; ARRIS International LLC; Askey Computer Corporation; Aurora Networks Inc.; Broadcom Inc.; Casa Systems Inc.; Castle Net Technology Inc.; C-COR Inc.; Cisco Systems Inc.; D-Link Corporation; Harmonic Inc.; Hitron Technologies Inc.; Huawei Technologies Co. Cable Modem Market Other Major and Innovative Companies · Zyxel Communications Corporation, Arcadyan Technology Corporation, ARRIS International LLC, Askey Computer Corporation, Aurora Networks Inc., Broadcom Inc., Casa Systems Inc., Castle Net Technology Inc., C-COR Inc., Cisco Systems Inc., D-Link Corporation, Harmonic Inc., Hitron Technologies Inc., Huawei Technologies Co. The cable modem market research report is one of a series of new reports that provides cable modem market statistics, including cable modem industry global market size, regional shares, competitors with a cable modem market share, detailed cable modem market segments, market trends and opportunities, and any further data you may need to thrive in the cable modem industry.

Broadband in America Report: Cable Market Focus | May 2026 Edition

www.costquest.com

In response, cable operators are leaning further into convergence, bundling, and retention-focused pricing, pairing broadband with wireless, Wi-Fi, and value-added services to defend subscriber relationships in an increasingly contested market. One of the clearest trends in the data is the rapid erosion of cable-only markets. Altice/Optimum reported 3.12 million FTTH passings and 729,000 FTTH customer relationships in Q1 2026, while Charter emphasizes DOCSIS 4.0 upgrades and success-based “Fiber on Demand.” At the same time, M&A activity is accelerating competitive pressure: Lumen’s early-2026 sale of its Mass Market FTTH network added 4 million fiber-enabled locations to AT&T across 11 states, intensifying head-to-head competition with traditional MSOs. For cable operators, owning the full customer relationship – not just delivering headline speeds – is emerging as the most durable competitive advantage. Home » Resources » Articles » Broadband in America » Broadband in America Report: Cable Market Focus—May 2026 Edition As of FCC BDC and Location Fabric Version 7 (June 2025), cable stands alone at the 100/20 Mbps threshold in 19.6 million BSLs – a 36% decline from 30.7 million two years earlier. This report will be updated twice a year when the latest data is released. If you have any questions, please contact [email protected]. Employee number three: How Cece Bigner helped build CostQuest from the ground up · Broadband in America Report: Analysis of Broadband Coverage Changes—July 2026 Edition

Cable Internet Stats 2026 | BroadbandSearch

www.broadbandsearch.net

This trend reflects both increasing bandwidth demands and competitive pressure from fiber providers offering gigabit services. Market share decline: Cable internet has declined ~5 to 6 points from peak share as fiber has expanded and 5G home internet has gained traction, per Leichtman Research Group. Subscriber losses Q1 2026: Comcast lost 65,000 domestic broadband subscribers and Charter lost 120,000 internet customers in Q1 2026, per company earnings. Diving into cable internet statistics: Historical growth, performance metrics, US market analysis, and consumer trends. Cable internet remains the most widely used residential broadband technology in the United States, serving nearly 60% of broadband subscribers as of mid-2026. Despite losing ground to fiber and 5G home internet for the first time in the broadband era, cable is not standing still. DOCSIS 4.0 deployments are enabling symmetrical multi-gigabit speeds over existing coaxial infrastructure, and cable operators' expansion into mobile services has created a bundle stickiness that is slowing subscriber losses. This comprehensive analysis examines market share, subscriber counts, speed benchmarks, ISP competition, infrastructure upgrades, and how cable compares to fiber and 5G home internet in 2026. Cable internet holds the largest share of U.S. broadband at roughly 60% of subscribers as of mid-2026, per Leichtman Research Group, and is actively deploying DOCSIS 4.0 to close the performance gap with fiber. Market Leadership: Cable internet serves nearly 60% of U.S.

Telecommunications Industry Statistics (2026) - Tridens

tridenstechnology.com

Bharti Airtel is the leader in revenue, while Reliance Jio has a base of around 459.8 million subscribers in 2025, making it the largest telco in India by subscriber base. Jio and Airtel are also one of the fastest-growing telecom companies in the world. ... Telstra has 43% of the market share for mobile phone services. ... There were a total of 31.89 million mobile subscriptions in Australia reported for 2022. Related read: Best MVNO Carriers in Australia and New Zealand (List) In 2026, the telecommunications industry is shifting from network rollout to monetization, efficiency, and service differentiation. Despite market saturation in many developed countries, revenues have grown each year. Industry forecasts expect global telecom revenues to keep rising at a ~3% CAGR through 2028, reaching roughly $1.3 trillion worldwide. Related read: Postpaid vs. Prepaid Plans: Which is the Best for You? AT&T is the world’s biggest telecommunications company. ... Telefonica. In terms of subscribers, China Mobile is the world’s biggest telco by user base. The company added 46.91 million subscribers in the 5G segment alone during 2025, ending that year with 599 million total 5G users. For comparison, AT&T and Verizon are giants in revenue. AT&T reported around $125.6 billion in annual telecom revenue (2025), while Verizon posted about $138.2 billion. China Mobile generated a revenue of 98.40 billion EUR. Apple sells the most smartphones and has more than 1 billion iPhone users in the world. ... Oppo and Vivo 🇨🇳. The market is primarily dominated by Apple and Samsung, but Xiaomi is also performing well. The Canadian telecommunications market is dominated by “the big three”. ... Bell Mobility. Telus Mobility. As of 2023, Rogers Wireless is the largest mobile operator in Canada, leading in subscriber share.

Fixed Wireless Access Market Size, Share & Trends Analysis 2031

www.mordorintelligence.com

The Fixed Wireless Access Market worth USD 43.47 billion in 2026 is growing at a CAGR of 14.18% to reach USD 84.37 billion by 2031. Huawei Technologies Co. Ltd., Nokia Corporation, Ericsson AB, Qualcomm Technologies Inc. and Samsung Electronics Co. Ltd. are the major companies operating in this market. Huawei Technologies Co. Ltd. ... Qualcomm Technologies Inc. Samsung Electronics Co. Ltd. *Disclaimer: Major Players sorted in no particular order · Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. January 2026: T-Mobile expanded 5G Home Internet to an additional 10 million rural U.S. The Fixed Wireless Access market size for services is projected to rise from USD 15.4 billion in 2026 to nearly USD 32 billion by 2031. Subsidized or zero-cost CPE tactics accelerate subscriber onboarding, letting carriers recoup device spend over 24- or 36-month plans. The market is forecast to post a 14.18% CAGR between 2026 and 2031. Which region is projected to grow fastest in Fixed Wireless Access? Africa is set to record the highest regional CAGR at 15.06% through 2031, driven by mobile-first economies. Why are operators choosing FWA over fiber in rural areas? FWA capital expenditure per subscriber ranges from USD 300-USD 800, far below the USD 2,500-USD 5,000 per-passing costs typical for fiber-to-the-home builds.