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Global Smartphone Market Share: Quarterly

counterpointresearch.com

OPPO witnessed a 3% YoY decline in shipments in Q4 2024, although the brand performed well in China, LATAM and Western Europe. In the 5G segment, Apple dominated the global market with a 32% share, followed by Samsung at 16%. Among the top five brands, Xiaomi recorded the highest 5G growth at 33% YoY, driven by strong demand in China, India and Russia. Low-cost 5G and the diffusion of GenAI in lower price segments are key trends to look out for in 2025. Strong demand in Central Europe and Latin America, coupled with steady sales in China, was offset by increased competition in the budget segment. Data on this page is updated every quarter This data represents the global smartphone market share by quarter (from 2024-2025) by top OEMs. The global smartphone market grew by 8% YoY to reach 289 million unit shipments in Q2 2024, owing to better consumer demand in Caribbean and Latin America and Europe regions. Apple’s shipments registered marginal growth in Q2 2024. Muted demand in North America markets and stiff competition in China were some of the reasons for this marginal growth.

Smartphone Market Size | Global Report [2034]

www.marketreportsworld.com

Regional distribution shows Asia-Pacific contributing around 40 % of shipments in 2024 and Europe roughly 25 %, indicating the global breadth of the Smartphone Market Outlook across diverse geographies. Enterprises and channel partners use the Smartphone Market Research Report to understand device lifecycle, refresh cycles (often 24–30 months in developed markets) and replacement demand, which drives the Smartphone Market Trends for device manufacturers and mobile network operators. Cross-region diversification continues with approximately 44 % of shipments in Asia-Pacific involving devices priced under USD 200, revealing that budget-segment growth remains a vital component of the Smartphone Market Trends. Mobile network operators and enterprise buyers specialise in volume deals for mid-tier devices (USD 200-500), which comprise roughly 30 % of shipments globally, indicating procurement focus in the Smartphone Market Growth context. "Surging global demand for higher-specification devices" 5G connectivity, AI-enabled features and camera upgrades, compels replacement cycles and stimulates the Smartphone Market Growth. In 2024, global shipments of 1,223.1 million units represented a roughly 7.1 % increase from 1,141.9 million units in 2023, illustrating how device replacement is driving the Smartphone Market Outlook. The global economic slowdown and consumer delay in upgrading further restrain demand growth across all price bands. "Emerging markets represent significant Smartphone Market Opportunities" India alone captured 15.5 % of global shipments in Q3 2024, signalling that procurement in South Asia is pivotal. Device makers can capture growth by targeting devices under USD 200 which account for about 44 % of shipments in Asia-Pacific, thus securing volume opportunities in the Smartphone Market Trends. In 2024, approximately 10 % of global smartphone units shipped were foldable or dual-screen devices, reflecting early adoption of advanced form-factors within the Smartphone Market Trends. AI-enhanced camera systems, now present in over 35 % of high-end devices (priced above USD 1,000), contribute to device differentiation and drive replacement demand in enterprise and consumer segments alike.

Smartphone Market Size, Share - Forecast To 2035

www.marketgrowthreports.com

The trend in the US is the Service-Bundled model, where American mobile carriers offer Free Upgrades to loyal American-market customers. Market Size and Growth: The Smartphone Market size was USD 2090.55 Million in 2024, is projected to grow to USD 2201.27 Million by 2025 and exceed USD 3317.98 Million by 2033, with a CAGR of 5.3%. Key Market Driver: Rising global internet penetration is fueling demand—over 5.4 billion people now use mobile internet, and nearly 80% of that access happens through smartphones. Emerging Trends: Foldable phones are gaining real traction, with unit shipments up by 62% in 2024. At the same time, over 46% of new models featured AI-enhanced cameras, signaling a sharp pivot toward smart imaging experiences. Regional Leadership: Asia-Pacific holds the lion’s share of global unit shipments, accounting for nearly 54% in 2024, thanks to strong demand in India, China, and Southeast Asia. This report extensively covers the global smartphone market, providing a detailed analysis of dynamics, trends, segmentation, and competitive landscape. It includes data from 2022 to 2024, with forecasts and projections shaped by real-world shipment volumes, user adoption metrics, and technological advancements. The report focuses on the influence of 5G rollout, foldable device innovation, AI integration, and regional demand disparities. Market Segmentation: The mid-range segment (devices priced between $250 and $500) made up around 47% of global shipments, appealing to cost-conscious buyers who still want premium features. Recent Development: In April 2025, Apple launched a redesigned iPhone SE with 5G and an A16 chip, pushing unit sales of its budget series up by 28% within its first two months. The smartphone market in 2024 is shaped by numerous emerging trends, notably the expansion of 5G networks and increasing consumer preference for feature-rich mid-range devices.

Global smartphone market set to rebound in 2024, report says | Reuters

www.reuters.com

March 28 (Reuters) - Global smartphone shipments are expected to rebound 3% this year as easing inflation aids a demand recovery in emerging markets and the integration of generative AI attracts buyers to premium devices, a report by Counterpoint Research said on Thursday. The budget segment, expected to grow 11% in 2024 after shrinking in 2023, will also see increasing demand in the Caribbean and Latin American regions. Steady demand for iPhones, particularly in emerging markets, is set to benefit Apple, while Huawei is expected to retain its strong presence in China, especially with the release of its 5G Kirin chipset, the report stated. Competition from Huawei led to a 24% decline in iPhone sales in China in the first six weeks of 2024, Counterpoint had estimated earlier. The premium segment, with phones priced between $600 and $799, is expected to grow 17%. The introduction of much-coveted genAI technology and the popularity of foldables will stimulate demand for this segment, the report said.

Smartphone Market Size, Share, Trends & Growth Report, 2034

www.marketdataforecast.com

For instance, the integration of AI has led to smarter personal assistants and improved device performance. According to the International Data Corporation (IDC), the global smartphone market saw a 7.8% increase in purchases during the first quarter of 2024, indicating a strong consumer demand for technologically advanced devices. In April 2024, Arm, known for its mobile chip designs, expanded into the AI sector through a strategic partnership with Nvidia. SoftBank, the majority owner of Arm, plans to build large AI data centers using Arm’s technology. This initiative positions Arm to capitalize on the growing AI demand in smartphones and other devices, shaping the future of mobile technology. This research report on the global smartphone market is segmented and sub-segmented into the following categories. Samsung maintains its leadership with an 18.3% market share, shipping 57.8 million units in Q3 2024. The company's strategic focus on premium models and AI integration has bolstered its position. Notably, Samsung's Galaxy AI-enabled devices have enhanced its presence in the premium segment, as reported by the International Data Corporation (IDC). Apple holds a 17.7% market share, shipping 56 million units in the same quarter. The launch of the iPhone 16 lineup and strong demand for previous models have driven this growth. Budget-friendly brands like Realme and Vivo are capitalizing on this trend, capturing a significant portion of the market by offering feature-rich smartphones at affordable prices. In April 2024, Apple proposed a substantial $100 million investment in Indonesia over the next two years to lift a ban on its iPhone 16 sales.

Smartphone Market Growth Analysis - Size and Forecast 2026-2030 ...

www.technavio.com

The Android segment was valued at USD 229 million in 2024 and showed a gradual increase during the forecast period. ... APAC is estimated to contribute 53.1% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. See How Smartphone Market Demand is Rising in APAC Get Free Sample The rollout of 5G standalone networks, with global coverage projected to exceed 60% of the population, is a primary catalyst, encouraging upgrades to 5G advanced devices. This infrastructure enables advanced capabilities like network slicing, which is critical for supporting real-time data analytics and remote collaboration tools in enterprise environments. The burgeoning mobile gaming industry further accelerates this trend, demanding hardware features like advanced cooling systems and programmable shoulder buttons to handle graphically intensive titles. The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2026-2030, as well as historical data from 2020-2024 for the following segments. In August 2024, Google LLC released the final beta of its next major software update, which introduced enhanced private space features allowing users to hide sensitive apps behind an extra layer of authentication.