Itel Android Smartphones

IDC - Smartphone Market Share

www.idc.com

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2026 (Final Historical results, shipments in millions of units) Company 2Q26 Shipments 2Q26 Market Share 2Q25 Shipments 2Q25 Market Share Year-Over-Year Change Samsung 62.7 22.7% 58.0 19.4% 8.1% Apple 55.7 20.2% 48.5 16.3% 14.9% Xiaomi 31.2 11.3% 42.4 14.2% -26.4% OPPO 28.9 10.5% […] From here, the winners will be the vendors with the scale and supply leverage to hold demand at prices consumers have never had to pay before.” · Francisco Jeronimo, Vice President for Worldwide Client Devices, IDC ... The crisis is not hitting everyone equally. Android bears almost the entire decline, falling 24.3% in 2026 as its most exposed vendors retreat from the entry tiers they can no longer serve profitably. Android share drops seven percentage points in a single year. iOS share does the opposite trend, increasing almost four percentage points from last year to record high 23.6% share as shipments remain relatively resilient, down just 1.3% YoY in 2026. Low-end vendors are doing their best to adjust strategy, cut costs, and shift their portfolios toward higher margin devices; however, the challenge isn’t strategy – it’s creating demand for these traditionally low-end brands at higher price segments. Consumers are increasingly opting for a premium brand when the price gap reduces, and financing is readily available.” · “The second quarter of 2026 brought a widening gap between the top and bottom of the market. BOSTON, August 28, 2026 – The global smartphone market shrank 7.4 % year-on-year to 276.3 million units in the second quarter of 2026 (2Q26), according to the final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, The memory crisis continues to disrupt the smartphone market with unprecedented costs and strained supply, with Q2 2026 marking the second quarter of consecutive year-on-year decline.

Global Smartphone Market Share: Quarterly

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Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Counterpoint Research Insight

Smartphone Market Size, Share & Trends Report, 2026-2033

www.grandviewresearch.com

The global smartphone market size was valued at USD 537.6 billion in 2025 and is projected to grow from USD 556.4 billion in 2026 to USD 749.1 billion by 2033, at a CAGR of 4.3% from 2026 to 2033, due to rising consumer demand for feature-rich yet affordable devices, rapid advancements in 5G connectivity, and increasing digital dependency across emerging and developed economies. A high replacement rate, driven by frequent upgrade programs offered by carriers and OEMs, sustains demand. Additionally, the rapid adoption of mobile payment systems, integration of smartphones into connected ecosystems like smart homes and vehicles, and the push for eco-friendly devices with longer lifecycles are fueling market expansion. The smartphone market in the U.S. is expected to grow significantly at a CAGR of 3.3% from 2026 to 2033. The global smartphone market size was valued at USD 537.6 billion in 2025 and is estimated at USD 556.4 billion for 2026. The global smartphone market is expected to grow at a CAGR of 4.3% from 2026 to 2033, reaching USD 749.1 billion by 2033.

IDC - Smartphone Market Insights

www.idc.com

From here, the winners will be the vendors with the scale and supply leverage to hold demand at prices consumers have never had to pay before.” Francisco Jeronimo, Vice President for Worldwide Client Devices, IDC ... The crisis is not hitting everyone equally. Android bears almost the entire decline, falling 24.3% in 2026 as its most exposed vendors retreat from the entry tiers they can no longer serve profitably. Android share drops seven percentage points in a single year. iOS share does the opposite trend, increasing almost four percentage points from last year to record high 23.6% share as shipments remain relatively resilient, down just 1.3% YoY in 2026. Low-end vendors are doing their best to adjust strategy, cut costs, and shift their portfolios toward higher margin devices; however, the challenge isn’t strategy – it’s creating demand for these traditionally low-end brands at higher price segments. Consumers are increasingly opting for a premium brand when the price gap reduces, and financing is readily available.” · “The second quarter of 2026 brought a widening gap between the top and bottom of the market. BOSTON, August 28, 2026 – The global smartphone market shrank 7.4 % year-on-year to 276.3 million units in the second quarter of 2026 (2Q26), according to the final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, The memory crisis continues to disrupt the smartphone market with unprecedented costs and strained supply, with Q2 2026 marking the second quarter of consecutive year-on-year decline. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will fall 16.7% in 2026 to just over 1 billion units. That is a sharp downgrade from the 13.9% decline we forecast only one quarter ago, and it is the steepest annual contraction the industry has ever recorded.

Smartphones Market Size, Outlook & Industry Forecast, 2031

www.mordorintelligence.com

In terms of shipment volume, the market was valued at 1.18 billion units in 2025 and is expected to grow from 1.21 billion units in 2026 to 1.35 billion units by 2031, at a CAGR of 2.21% during the forecast period (2026-2031). Premiumization, propelled by on-device generative AI and larger neural engines, is raising average selling prices even as shipments level off in mature economies. Brands are matching this hardware leap with longer software-support windows and zero-interest financing, which smooths upgrade cycles and sustains demand. Component inflation also squeezes razor-thin gross margins, prompting some tier-two brands to postpone launches or bundle fewer accessories. Relief is unlikely before mid-2026 when new fabs ramp, keeping pressure on low-end ASPs across the smartphones market and potentially widening the digital divide. Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026. The smartphones market size stood at USD 609.29 billion in 2026.

Worldwide Smartphone Market to Decline 13.9% in 2026 as Memory ...

www.idc.com

Samsung is expected to grow market share in 2026, defying the broader Android decline by expanding in the premium segment and taking share in the mid-range. A combination of secured memory supply, a stronger Galaxy S26 line-up, and aggressive mid-range positioning is allowing Samsung to capture demand that smaller Android vendors simply cannot serve as memory costs squeeze their bill of materials. Apple’s forecast improved from an 8.1% decline to just 5.2% in 2026, a meaningful divergence at a time when the rest of the market is heading sharply downward. Apple secured the memory supply it needed early and is seeing exceptionally strong demand for the iPhone 17 series across developed markets and especially in China. Popal is responsible for the global research and quality and timely delivery for her respective technologies, coordinating with regional… ... Francisco Jeronimo is VP for Data and Analytics at IDC EMEA. Based in London, he leads the research that covers mobile devices, personal computing devices, emerging technologies and the circular economy trends across EMEA. 2026 will be a defining year for the industry as new reality of structurally higher costs take hold. For consumers, it means the era of ultra cheap smartphones is over. For vendors, it means only those that can adapt their strategies to this new cost environment and sustain demand at elevated price points will survive.”