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20 Trending Products and Things To Sell Online (2026) - Shopify

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Looking ahead, the categories showing the fastest year-over-year sales growth as of September 2025—including sports trading cards, printable fabric, instant coffee, wall tiles, and digestive supplements—offer an early signal of which product types could carry momentum into 2026. Sellers can identify trending products using two main methods: tracking rising search volume with tools like Google Trends, and monitoring bestseller and trending pages on marketplaces such as Amazon, eBay, and Etsy. Tallow moisturizers are promoted for their potential to reduce inflammation and treat blemish-prone skin—although, like many trending products, they don't always work for everyone. Other popular skin care products marketed by Shopify merchants include sunscreen and lip balm. Makeup is a consistently popular product category, with new tools and techniques continually reinventing the industry. Or, curate a selection of existing products from a wholesale marketplace. With a standout product in hand, promote its benefits through a social media ad campaign—much like the cookware brand Our Place did with its Always Pans. Outdoor grills are a trending sub category in the kitchen and cooking sector. Picking the right moment to launch a marketing campaign can be as impactful as picking the right product. Sports trading cards: Trading card sales surged by 1,786% compared to last year, highlighting the continued popularity of collectibles. Printable fabric: With 1,608% growth, crafting trends drive demand for customizable fabric. Instant coffee: Coffee sales grew by 1,339%, reflecting innovations in this product category and a convenience-focused consumer mindset.

Is Your Next Winning Product In Our Top 10 Emerging Categories? ...

www.shelftrend.com

Platform search trend cross-referencing: We correlate our internal data against publicly available trend direction (not raw volume) to confirm that consumer demand is pulling, not just that sellers are pushing. ... Subscriber survey: 19% of surveyed sellers reported receiving direct customer enquiries for filter replacements they couldn't fulfil · Why now? Water quality concern is climbing in urban markets across the US, UK, and Australia — driven partly by high-profile contamination news cycles and partly by a generation of buyers who treat tap water scepticism as default. First, 2024 was the hottest year on record in key English-speaking markets, and buyers are pre-purchasing for 2025 rather than panic-buying mid-summer — shifting the demand curve earlier than historical data would predict. Second, the "pet humanisation" trend has buyers applying human wellness logic to their animals, making premium cooling products a natural extension of existing spend patterns. We filtered that list down to 10 categories with three things in common: cross-platform signal (the trend isn't platform-specific), a clear demand driver (not just noise), and a realistic entry window for independent sellers and mid-size manufacturers. Your move The gap is in the $50–80 premium gifting tier — sourdough and fermentation kits as curated gifts are underrepresented relative to demand signals. eBay gifting searches and Amazon gift list additions are both trending for this category.

The consumer sector in 2030: Trends and questions to ...

www.mckinsey.com

How four trends are reshaping consumer behavior | McKinsey

www.mckinsey.com

This requires a shift in how companies design and position products: emphasizing durability, craftsmanship, and “multilife” use cases so that items retain value and are explicitly seen as resalable investments. Of course, resale markets are only one source of pressure on incumbent consumer brands. Value players are rapidly raising the bar across price points in their respective categories. Again looking at our State of Food and Beverage research, roughly half of consumers across major markets say they are actively reducing their consumption of artificial ingredients, highly processed foods, sugar, and alcohol (Exhibit 6). Meanwhile, consumers are also seeking foods associated with health and nutrition goals, including those rich in protein, fiber, and other nutrients. Still, the impact of these trends extends far beyond food to a wide range of categories, from vitamins and supplements to fashion, fitness, beauty, and wellness services. Major commerce, technology, and payments companies—including Shopify, Amazon, and Walmart—are beginning to align around common standards for AI-enabled transactions, and over time, these standards could allow AI agents to move more easily across retailers, comparing products, applying loyalty benefits, and completing purchases on consumers’ behalf. To that end, the performance gap between retailers with a mature digital presence and those without is likely to widen. Finally, this trend has implications for the balance of power across the consumer sector. Large digital marketplaces and omnichannel retailers are moving quickly to embed AI into their platforms, further strengthening their position as discovery, research, and purchase destinations. Travel tells a bigger growth story: The market for travel experiences (which includes tourism, flights, and lodging) grew 4.4 percent from 2023 to 2025, about the same rate as the prepandemic period. Growth in restaurants, another common experience-related category, has slowed compared with pre-COVID-19 levels (1.2 percent growth versus 2.2 percent).

Category Trends Analysis: Finding Growth in Crowded Markets

www.42signals.com

By using the heatmap as a niche finder to locate these “sweet spots” and long-tail demand pockets, businesses can strategically inform product development, shift marketing budgets away from costly, saturated high-demand items, and achieve profitable, sustainable growth by focusing on emerging products before the market catches up. The digital shelf is constantly shifting, with consumer interests spiking and fading faster than ever before. If you’re managing an online store, overseeing a brand’s digital presence, or working in retail strategy, you know the pressure to stay ahead of the curve. The difference between booming sales and stagnant inventory often comes down to one thing: accurately identifying category trends. While it might seem like a niche finder’s dream, it often means the market for this particular category is either too small to bother with or simply hasn’t developed yet. Be cautious here—while some may be future emerging products, others are just products no one is looking for. Understanding the two main axes is key to interpreting category trends: Click into the green cells to see the specific keywords and product variations driving that demand. For example, if “Vegan Supplements” is a green cell, the drill-down might reveal that “Vegan B12 Liquid Drops” is the specific emerging product driving the trend, pointing to a hyper-specific niche. This validates the trend’s staying power, confirming it is not just a temporary spike. According to a 2024 analysis by McKinsey & Company, businesses that systematically use digital demand sensing tools—like heatmaps—to identify emerging products see a revenue growth premium of up to 5% compared to their peers who rely on traditional forecasting methods.

Industry Trends - NIQ

nielseniq.com

Solutions Overview Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation Connected Content ... Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG See all insights Stay ahead of the curve with our in-depth insights on Industry Trends, where we analyze the latest developments and shifts across various sectors. Understanding industry trends is crucial for businesses to remain competitive and adapt to changing market conditions.