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Global Smartwatch Shipments Maintain Growth Momentum in Q1 2026

counterpointresearch.com

Global smartwatch shipments grew 4% YoY in Q1 2026, according to Counterpoint Research’s Global Smartwatch Shipments Tracker, Q1 2026. The market growth was primarily driven by continued global adoption of Apple’s newest portfolio and growing demand for premium devices with advanced health tracking capabilities. Additionally, the growth of the China market, led by Huawei’s ecosystem push and government subsidies, encouraged consumer upgrades and strengthened overall demand. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation. China’s smartwatch shipments grew 15% YoY in Q1 2026. This growth has been largely driven by Huawei’s performance in the market, where the company accounts for ~40% of shipment share, followed by Imoo and Xiaomi. Consumer preference for health-related features, growing adoption of local brands along with government support through the electronics subsidy scheme, have contributed to China's overall growth. Emphasizing the rising ASP, Jain added, “Smartwatches’ ASP rose by 6% YoY in Q1 2026. The major drivers were the integration of improved sensors and advanced technologies to support health monitoring and AI capabilities. In addition, consumers’ transition from basic smartwatches to advanced smartwatches in emerging markets like India is also driving the overall ASP growth.”

Smartwatch Market Size, Trends & Leading Players, 2033

www.persistencemarketresearch.com

On-device AI chips and algorithms, showcased by players such as Zepp Health and leading APAC vendors, enable continuous, low-power analytics of heart rhythm, stress, and sleep stages, unlocking subscription revenue for coaching and insights. This shift creates opportunities to expand average revenue per user via paid apps, premium health features, and cross-device bundles with smartphones, headphones, and connected fitness equipment, reinforcing ecosystem lock-in. The global smartwatch market shows distinct performance trends across watch types, with standalone smartwatches dominating revenue share while extension smartwatches record the fastest growth. In 2026, standalone smartwatches accounted for more than 45% of total market revenue, reflecting strong consumer demand for devices equipped with integrated cellular connectivity. In the global smartwatch market, the mid-priced segment accounts for the largest share of revenue, accounting for over 40.2% of global revenue in 2026. This segment generally falls within the US$120-180 price range, aligning with the broader trend in wearable device average selling price (ASP). Mid-range smartwatches provide an optimal balance between advanced features and affordability, making them highly attractive to mainstream consumers. In July 2023, Samsung Electronics Co., Ltd. launched the Galaxy Watch6 and Galaxy Watch6 Classic, offering advanced health monitoring capabilities, refined design features, and an improved mobile experience, marking a notable advancement in the smartwatch market. Fitbit Inc. ... Garmin Ltd. Fossil Group, Inc. Huawei Technologies Co., Ltd. ... LG Electronics Inc. ... The Smartwatch market is estimated to be valued at US$ 48.4 Bn in 2026. ... The key demand driver for the smartwatch market is the growing consumer focus on health and fitness monitoring. In contrast, low-priced smartwatches below US$100 are experiencing the fastest growth, projected to expand at a CAGR of approximately 11.6% from 2026 to 2033. This growth is largely driven by intense competition among Asian manufacturers and declining component costs, enabling wider consumer access to wearable technology. Not every business fits the same mold. Your research shouldn't either. Connect with the team for a customization and get a one-of-a-kind report scoped to your niche — The insights your competitors won't have access to.

IDC - Wearable Devices Market Insights

www.idc.com

Five Period Market Share: Top 5 by Company, 2026Q1 (Units) Company 2025Q1 2025Q2 2025Q3 2025Q4 2026Q1 Apple 17.0% 14.6% 18.9% 20.9% 18.1% Xiaomi 13.0% 12.9% 10.9% 10.3% 11.4% Huawei 11.3% 10.3% 7.8% 7.9% 10.6% Samsung 7.9% 7.2% 8.1% 7.7% 6.9% Imagine Marketing 5.0% 5.2% 7.6% 3.7% 5.0% Others 45.8% 49.6% 46.7% 49.5% 48.0% Total 100.0% […] Smart glasses stand out as the fastest-growing form factor in IDC’s five-year outlook, with shipments forecast to reach 13.6 million units in 2026, up 41.4% year over year. Demand is being propelled by a broadening pipeline of display-less AI glasses from established players and new entrants, supported by rising consumer interest in content capture and audio consumption. Smart rings are also gaining ground, with IDC projecting 4.9 million units in 2026, up 12.8% year over year. Oura continues to anchor the category, but increasing participation from competitors is broadening consumer choice and accelerating market development beyond the early-adopter base. Huawei reclaimed the third position in Q1 2026 with 10.6% share, recovering sequentially on the back of strong domestic demand and continued product investment. Samsung held fourth at 6.9%, while Imagine Marketing rounded out the top five at 5.0%, driven primarily by its boAt-branded earwear in India. ... Global Wrist-Worn Device Market Ships Almost 44 Million Units in 2Q 2024, Led by China’s 10.9% YoY Growth

Smartwatch Market Size & Growth | Industry Outlook [2034]

www.fortunebusinessinsights.com

Besides this, the report lists insights into the current market trends and highlights key industry developments. In addition to the aforementioned factors, the global market outlooks several factors that have contributed to the growth of the market in recent years. Request for Customization to gain extensive market insights. ... The global smartwatch market size was valued at $38.53 billion in 2025 & is projected to grow from $44.28 billion in 2026 to $142.04 billion by 2034 Europe accounted for USD 8.45 billion in 2025, representing 21.94% of the global market share, and is projected to reach USD 9.69 billion in 2026. Europe is anticipated to depict significant growth owing to the low youth unemployment rate, giving end-users a higher spending ability. The trend is aided by the growing number of youth consumers being inclined toward smart wearable devices compared to the rest of the population. Access 74+ Detailed Reports Featuring Market Insights, Trends, Forecasts, & Competitive Analysis Across Sectors: The global smartwatch market size was valued at $38.53 billion in 2025 & is projected to grow from $44.28 billion in 2026 to $142.04 billion by 2034 The Asia Pacific market was valued at USD 10.87 billion in 2025, capturing 28.21% of global revenue, and is estimated to reach USD 12.56 billion in 2026. Asia Pacific is projected to have a vital presence in the global market. Rising disposable income across the emerging economies is likely to foster the product demand. In addition, the escalating production of affordable smart wearables, which is mainly targeting middle and lower class populations, is likely to positively influence the smartwatch market trends in Asia Pacific.

Smart Watch and Smart Ring LED Market Size & Share Forecast 2026-2035

www.researchnester.com

Asia Pacific commands a 37.4% share in the Smart Watch and Smart Ring LED Market, bolstered by positive response towards advancements in healthcare and wearable technology, driving significant growth through 2026–2035. Key players in the market include Samsung Display, BOE Technology Group Co., Ltd, LG Display, OSRAM International GmbH, Japan Display Inc. (JDI), Nichia Corporation, DOWA Electronics Materials Co.. ... Industry Outlook Key Insights Summary Growth Drivers & Challenges Market Size & Forecast Market Segmentation Regional Analysis Key Market Players Recent Developments FAQs Research Methodology Related Reports Access Detailed Forecasts & Data-Driven Insights: Download Free PDF · In smart watch and smart ring LED market, AMOLED segment is poised to capture over 58.2% revenue share by 2035. These solutions offer vibrant displays and energy efficiency in wearable devices, featuring heart rate monitoring and step counting. Such advantages have further led consumers to invest in wearables that track calorie burning, heart rate, sleep quality, and blood oxygen levels. Smart Watch and Smart Ring LED Market size was valued at USD 888.76 million in 2025 and is expected to reach USD 1.55 billion by 2035, registering around 5.7% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of smart watch and smart ring LED is assessed at USD 934.35 million. Discover Market Trends & Growth Opportunities: Download Free PDF His expertise spans competitive intelligence, market sizing, industry and customer research, trend analysis, and strategic forecasting. He is widely recognized for his rigorous research approach, structured analytical thinking, and ability to deliver high-impact insights that directly support business strategy and growth initiatives.

Watch Market Size, Growth, Share & 2031 Segments Outlook

www.mordorintelligence.com

By geography, Asia-Pacific led with 39.20% of sales in 2025, whereas South America is expected to register the quickest regional CAGR of 7.45% through 2031. Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of 2026. The global watch market size is expected to grow from USD 125.35 billion in 2025 to USD 132.22 billion in 2026 and is forecast to reach USD 183.09 billion by 2031 at a 6.73% CAGR over 2026-2031. Several factors, including the continued demand for traditional craftsmanship, the increasing popularity of smart features in watches, and a growing preference for gender-neutral designs, drive this growth. Luxury brands are combining their expertise in traditional watchmaking with discreet digital technology to maintain their brand image while meeting the needs of tech-savvy consumers. These efforts not only address consumer demand for eco-friendly practices but also offer newer entrants opportunities to carve out a niche in the evolving watch market. ... Fossil Group Inc. ... Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. A major opportunity set is forming around vertical integration and capacity expansion in Swiss manufacturing, as leading maisons increase control over components, finishing, and quality assurance. In 2026, multiple brand-level facility actions underscored this shift: Audemars Piguet expanded its Meyrin footprint with a new case a The spread is mainly explained by scope and timing choices, and then by how pricing and currency are carried into the reported year. By separating digital watches cleanly and updating the price-band mix and USD conversion in the latest year, Mordor Intelligence keeps the 2026 total tied to observable channel shifts and trade and consumption signals that can be rechecked.