Lexar 512 Gb

Lexar: Gamers Are Willing to Sacrifice RAM, but 512GB SSDs Are ...

www.digitalfoundry.net

However, the company was surprised to find that while smaller capacity RAM kits and memory cards sold as predicted, sales demand for smaller 256GB and 512GB SSDs only reached a fraction of what was expected. When it comes to these sub-terabyte SSDs, "the end user just doesn't buy." Essentially, most users (and retailers) would rather wait and make do with what they had - at least if the alternative was buying a 512GB SSD in the year of our lord 2026. It's no secret that flash memory supplies are extremely limited right now due to the AI boom - and that's had a huge knock-on effect on the prices of gaming staples like DRAM, SSDs and memory cards. That's made speccing out a new PC or upgrading an existing one challenging, with many gamers choosing to delay purchases or accept a lower-spec build to stay within budget. However, it turns out that PC builders are much more willing to sacrifice on some spec points than others. That's according to Lexar Europe General Manager Grace Su, who I spoke to while on a media tour of their Chinese operations in Shenzhen, Suzhou, Zhongshan and Shanghai. According to Su, Lexar moved to secure lower density flash memory for smaller capacity Micro SD cards, RAM kits and SSDs once it became clear that the flash memory shortage wasn't likely to wind down any time soon - and customers and distributors alike complained that prices were quickly becoming unmanageable. As a buyer, that's not something I really mind either, because SSDs are significantly easier to replace or augment than most other PC components, even for beginners. Lexar representatives also had interesting information on PCIe generations, with PCIe 5.0 SSDs being seen as too expensive (less than 10 percent), PCIe 4.0 being the standard choice for most people and older NVMe drives not really getting a look in.

Lexar: Gamers Will Sacrifice RAM, But Reject 512GB SSDs Amid Storage ...

www.back2gaming.com

The ongoing flash memory shortage driven by the AI boom is forcing PC builders to make tough choices, but according to storage manufacturer Lexar, gamers have drawn a hard line in the sand: 512GB SSDs is just too small to them. Despite skyrocketing prices, consumers are surprisingly willing to compromise on system RAM, yet refuse to drop below the 1TB threshold for their primary game storage. 17, 2026 ... The AI boom has created a massive ripple effect across the PC hardware industry, severely limiting flash memory supplies and driving up the costs of gaming staples like DRAM and solid-state drives (SSDs). As gamers look to stretch their budgets, storage manufacturer Lexar has observed a fascinating shift in consumer behavior: PC builders will happily downgrade their system RAM before they accept a 512GB SSD. In a recent feature from Digital Foundry, Lexar executives revealed the surprising sales trends triggered by the ongoing “RAMageddon” and flash storage shortage. While smaller capacity MicroSD cards and lower-density RAM kits are selling as expected, sub-terabyte SSDs are being outright rejected by the DIY market. What caught Lexar off guard was the willingness of gamers to sacrifice system RAM to afford 1TB or 2TB SSDs.

Lexar Targets 8K Creators With 8TB SSD and Massive 2TB microSD ...

www.diyphotography.net

The company said that flash memory costs are increasing due to demand from AI data centers, and that price pressure is expected to continue through 2026. These conditions affect not just manufacturers but also photographers and videographers who rely on consistent access to storage media. Lexar’s push toward higher capacities reflects a clear trend. High-resolution video, 8K workflows, and massive file sizes continue to push storage to its limits, and Lexar is leaning into that demand with two headline products at NAB 2026. Lexar announces 512GB A2 microSD card for smartphone photographers and filmmakers Lexar refreshes its UHS-I SD & microSD card lineup with 205MB/sec speeds SanDisk Unveils Huge Capacity 4TB microSD and 8TB SD Cards PNY has just announced a massive new 512GB “Elite” microSD card You can read more stories from NAB 2026 here.

Huge Batch of Lexar Memory Cards Are up to 70% Off, Actually Making ...

petapixel.com

Lexar storage deals surge with steep discounts on CFexpress, SD, and microSD cards—ideal timing to upgrade your workflow. The standalone 512GB card delivers reliable CFexpress performance in a more compact capacity. It is well suited for shorter shoots or as a secondary backup card in a professional kit. Its balance of speed and size keeps it highly versatile. Now priced at $400, it reflects a steep reduction from its original listing. Buy the Lexar 512GB Professional GOLD CFexpress 4.0 Type B Memory Card new on B&H Buy the Lexar 1TB Professional DIAMOND CFexpress 4.0 Type B Memory Card new on B&H · This 512GB Diamond card delivers flagship-level performance in a smaller capacity. It is ideal for high-speed burst shooting and professional video work where speed is prioritized over storage volume. Buy the Lexar 640GB Professional GOLD CFexpress 4.0 Type A Memory Card new on B&H · This 512GB card provides a more compact Type A solution while maintaining strong professional performance. It is ideal for shorter shoots or secondary camera bodies. The format remains efficient and reliable.

Memory cards and flash drives prices rocket 124%, some products ...

www.tomshardware.com

USB flash drives, SD cards, and microSD cards are becoming expensive as the NAND chip shortage takes its bite and expands to other storage options. Lexar EU General Manager Grace Su pointed out that the company has prepared lower-capacity and lower-performance drives to give buyers options. “This is a curiosity for me as buyers have in their mind, ‘I would like a 1TB [drive]. 1TB is the minimum capacity I want to have. Now that I can only afford 512GB, I can wait,’” Su said. While she said this in reference to consumers purchasing SSDs, it could also apply to those looking for memory cards who need a minimum capacity for their specific use-case. Laptops Framework warns of even more rising RAM and SSD prices through 2026 as memory crisis persists · microSD Cards Massive 8TB SD cards are set to ship 'shortly' after a two-year delay · RAM Lexar regional manager says that RAM prices are expected to double by the end of the year So, it would make sense for memory chip fabs to optimize their production lines for higher-bin NAND chips for SSDs. These drives are often used by AI data center customers who are willing to pay a premium to secure the storage they need. This optimization, in turn, could lead to a smaller supply of low-bin NAND chips for USB flash drive and memory card manufacturing, leading to higher costs for brands like SanDisk and Lexar, among others.

Lexar Showcase Latest Consumer Storage Products @ CES 2026 - eTeknix

www.eteknix.com

We’ve already covered Lexar here at CES 2026, but that was their enterprise and business side, so we’re here at their other booth to check out their more consumer focused products for 2026 and beyond. While the memory and storage market is going through a rough time right now, there’s still a huge consumer demand for the products. With mobile devices, such as your phone, laptop, handheld consoles and more all needing ways of storing and moving data, Lexar has got you covered. They kick things off with their new ES5 Magnetic Portable SSD. Then we have the upcoming TochLock SSDs, available in 512GB, 1TB and 2TB, with 450 MB/s read and 420 MB/s write. These support one touch NFC unlock, MagSafe, and dual-layer encryption making them ideal for storing work files while you’re traveling. Want to keep up with the latest news from eTeknix @ CES 2026?