Lumene Screens

Reposition Your Brand As Premium. From Mass Market To Premium Segment ...

medium.com

She has fantastic career in big cosmetics companies as a chief marketing officer, she is absolutely amazing at communications and her presence is a fresh breath at Lumene office, for sure. Their rebranding stands on new product positioning (ingredients, formulas, story), visual communication (logotype, package design, brand graphics and online presence) and message (main focus on Finnish nature and science). Lumene has the same situation. Lack of interesting story in promotional materials (as you remember it were just faces of perfect models, nude color palette and that’s it) and in package design (most of their products were too into mass market: layouts, typography choice, even the colors looked really cheap) brought them into situation when they started losing their positions in the stores. New logo has lots of positive moments. First of all now you can see the story behind it, logo perfectly represents Finnish history and nature. Letter “E” changed its form, now it looks more like Scandinavian symbol only by adding continuous horizontal line in the middle. Letter “M” builds connection between its form and the form of mountains, little circle above it represents the sun, which relates us to the brand name Lumene — shine. Main goal of Lumene’s rebrand was change their positioning into more premium segment to attract high paying clients, show northern beauty and effectiveness of Finnish ingredients. They perfectly did it with changing whole design and advertisement.

All LUMENE Products Ranked by User Reviews

www.hwahae.com

A brand that pursues sustainable clean beauty by combining natural ingredients derived from Nordic nature with scientific expertise to present high-performance products. It establishes an ethical and responsible market position through B Corporation™ certification. Lumene aims for 'naturally feel-good beauty' and adopts pure ingredients that care for people and the planet, responsible innovation, and transparency as brand philosophy. This list includes all LUMENE products registered in our database, ranked by user ratings, review volume, and reliability. Lumene products have many reviews stating that they provide deep moisture to dry and very dry skin and help improve skin tightness. However, for oily skin, the oiliness may feel burdensome or cause stickiness, and some sensitive skin types have reported minor irritation. According to reviews, Lumene products are frequently mentioned for providing deep moisture and hydration to dry skin, improving skin tightness, and imparting healthy radiance.

Discover the brand Lumene

en.lumene-screens.com

Lumene | Reydis ONE AV

www.reydis.es

It has a wide range of high quality cinema screens and home cinema seats that are accessible to all. At the forefront of innovation, its solutions satisfy the most demanding customers by providing a quality horizon corresponding to much more expensive products on the market. ... From mid-range to high-end, all Lumene products benefit from innovative and intelligent technologies for ease of installation and maximum quality. The video projection screens and seating that Lumene produces give away virtuous moments of pleasure and tranquillity at home under the highest quality and at an affordable price.. All details are taken care of from the most basic line. All screens incorporate solutions such as infrared remote controls, RS232 connections for control, sliding fixing brackets, SOMFY motors, excellent quality canvases for all needs (from rear projection to 3D and from transparent sound to high gain). The premium electric models - such as the SHOWPLACE UHD and MOVIE PALACE HD - use Somfy's silent motor and include the most comprehensive controllers on the market as standard, with an infrared receiver, a trigger and a remote automation connector. The fabric variants are of the highest quality: the acoustic fabric used has a proven reputation in the market at an affordable price.

Lumene screens - Elevate Your Home Cinema Experience with Lumene ...

en.lumene-screens.com

Lumene cosmetics entering the U.S. market in over 4,000 locations ...

www.orionpharma.com

The Lumene cosmetics range is far and away the market leader in Finland and for a long time it has held an over 25% share of the market for branded cosmetics. Lumene has also made a crucial contribution to the growth and development of Noiro as a whole. Noiro is the only cosmetics manufacturer in the Scandinavian countries with its own product development on an industrial scale. The Lumene brand was test marketed last spring in almost 200 CVS drugstores, with convincing success. CVS had been looking for a unique high-quality European cosmetics series to complement their product range. Lumene, with a strong product and brand philosophy based on purity and substances derived from the Nordic nature, turned out to be the brand and the product that fulfilled the CVS criteria best. As a new export market, the United States represents one of the biggest steps Noiro has ever taken. The Lumene range will be launched through the CVS/pharmacy outlets as follows: In November 2003, Lumene skin-care products and color cosmetics will become available in 1,100 CVS/pharmacy stores. At the beginning of next year the availability of these product groups will be expanded to 1,300 additional outlets, whereby Lumene skin-care products and color cosmetics will be sold in a total of 2,400 CVS/pharmacy stores.