Mobile Asus Zenfone
Overview
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The ASUS Zenfone series is undergoing a major strategic shift in 2026. After releasing the AI-centric Zenfone 12 Ultra in early 2025, ASUS has officially announced a "strategic pause" in its smartphone hardware development. The company is currently pivoting its focus toward AI hardware, enterprise solutions, and robotics, meaning no new Zenfone or ROG models are expected for the remainder of 2026 DigitimesDigitaltrends.
Product Overview: Zenfone 12 Ultra
Released in February 2025, the Zenfone 12 Ultra stands as the series' most powerful and final current flagship. It marked a departure from the series' "compact" roots, adopting a large 6.78-inch display to compete directly with large-screen flagships GsmarenaYoutube.
* Key Specs: Snapdragon 8 Elite processor, up to 16GB RAM, and a 5500mAh battery with 65W charging AsusGsmarena.
* Camera Innovation: Features a 50MP main sensor with the 6-Axis Hybrid Gimbal Stabilizer 4.0, significantly improving video stability and AI tracking AsusGsmarena.
* AI Integration: Deeply integrated with Meta Llama 3, supporting on-device features like "Circle to Search," AI Call Translator 2.0, and real-time portrait video enhancements AsusAsus.
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Sources & References
26 sources cited · Verified industry data & reports
Zenfone 12 Ultra｜Phones
ASUS
What's new? ; 6-Axis Hybrid Gimbal Stabilizer 4.0. Unprecedented level of stability. ; AI Tracking · keeps your subject centered in every frame. ; AI Portrait Video ...
Asus Zenfone 12 Ultra - Full phone specifications
GSMArena.com
Asus Zenfone 12 Ultra Android smartphone. Announced Feb 2025. Features 6.78″ display, Snapdragon 8 Elite chipset, 5500 mAh battery, 512 GB storage, ...
ASUS Announces Zenfone 12 Ultra
ASUS Pressroom
ASUS Zenfone 12 Ultra Design Max to 144Hz* for gaming only Rear Camera 50 MP main camera with Sony® Lytia 700 and updated gimbal stabilizer 13 ...
Asus Zenfone 11 Ultra - Price in United States (Sep 2026) ...
Smartprix
Asus Zenfone 11 Ultra is a 5G Android 14 Smartphone powered by Qualcomm 8 Gen3 with 12 GB RAM and 256 GB storage. Price starts at $899 in United States.
Asus Zenfone 12 Ultra review: a high-spec phone that ...
TechRadar
Its Snapdragon 8 Elite processor provides a huge amount of processing power, and its giant 6.78-inch display is great for gaming or streaming ...
Zenfone｜Phones｜ASUS Global
ASUS
Zenfone 12 Ultra - AI phone with flagship camera by Qualcomm Snapdragon 8 Elite. Capture stunning photos and enjoy seamless AI-powered performance in a sleek ...