Mobile Ipro

IDC - Smartphone Market Share

www.idc.com

Company 1Q26 Shipments 1Q26 Market Share 1Q25 Shipments 1Q25 Market Share Year-Over-Year Change Samsung 62.4 21.2% 60.6 20.0% 2.9% Apple 61.8 21.0% 59.1 19.5% 4.4% Xiaomi 33.8 11.5% 41.8 13.8% -19.1% OPPO 30.7 10.5% 34.1 11.3% -9.9% vivo 21.2 7.2% 22.7 7.5% -6.9% Others 84.0 28.6% 84.3 27.8% -0.3% Total 293.8 100.0% 302.6 100.0% -2.9% […] Despite the negative shipment outlook, the market is moving towards higher ASPs due to rising costs and strategic shifts in vendor portfolios towards higher product mix. The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 ) Company shipments are branded device shipments and exclude OEM sales for all vendors. With more than 1,000 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 100 countries. IDC’s analysis and insights help IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. To learn more about IDC, please visit www.idc.com. Follow IDC on X at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights. All product and company names may be trademarks or registered trademarks of their respective holders. Vendors with scale, supply leverage, and pricing power, namely Apple, Samsung, and Huawei within China, will gain share. Smaller Android brands, particularly those concentrated in entry-level price bands and emerging markets, will face the sharpest contractions and, in some cases, exit the market.

Smartphones - Worldwide | Statista Market Forecast

www.statista.com

The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. Continuous innovation in processing power, connectivity standards, and software capabilities drives product differentiation within this market. ... The market comprises revenue, average revenue per capita, volume, average volume per capita, price and brand share. Key players in the market include companies such as Apple, Samsung, Xiaomi, and Huawei, which are recognised for their strong brand presence, technological innovation, and extensive global distribution networks. For more information on the data displayed, use the info button located next to the respective data boxes. ... Smartphone accessories sold separately (e.g. chargers, earphones) ... Smartphones are mobile communication devices that combine traditional telephony functions with advanced computing capabilities. The global smartphone market experienced modest growth in 2024, driven by the demand for premium devices and the integration of artificial intelligence (AI). While Apple and Samsung led in terms of shipments, Chinese brands such as Xiaomi and Transsion surged with innovative designs and capabilities across a range of entry points and markets.

Smartphones Market Size, Outlook & Industry Forecast, 2031

www.mordorintelligence.com

Governments have amplified the trend; India’s Production-Linked Incentive program subsidizes local assembly, trimming duties and logistics costs. GSMA projects Sub-Saharan 5G connections will reach 100 million by 2030, signaling room for further handset upgrades. For brands, first-time 5G buyers create a funnel for future upselling once networks monetize value-added services. 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments) ... Our study defines the smartphone market as all brand-new, factory-assembled handsets that combine cellular voice, an advanced mobile operating system, and internet-enabled multimedia features. Online direct-to-consumer captured 36.32% of sales in 2025 and is growing at 5.57% CAGR, making it the fastest channel. Brands bypass carrier subsidies and capture richer margins while mining customer data for targeted cross-selling. Apple, Xiaomi, and Samsung fuel the trend with exclusive online launches, trade-in offers, and bundled services. Mordor analysts interview mobile operators, component suppliers, national distributors, and retail chains across Asia-Pacific, the Americas, Europe, and the Middle East and Africa. These conversations test replacement-cycle assumptions, promotional pricing trends, and upcoming 5G or AI-centric model mixes, enabling us to refine demand elasticity and regional mix factors.

Worldwide Smartphone Market Grows 2.6% in Q3 2025 as Upgrades ...

my.idc.com

"Looking ahead, IDC maintains a positive outlook for 2025, anticipating that market momentum will continue through the final quarter of the year," said Anthony Scarsella, research director for Mobile Phones at IDC. "The accelerated demand for the latest AI-enabled products is expected to lead to a strong finish for 2025, driven by aggressive pricing promotions and robust product portfolios from leading vendors." ... ● The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary. With more than 1,000 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 100 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit ... LinkedIn. Subscribe to the · IDC Blog for industry news and insights. ... All product and company names may be trademarks or registered trademarks of their respective holders. IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools. For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Jackie Kliem at 508-988-7984 and Current: Worldwide Smartphone Market Grows 2.6% in Q3 2025 as Upgrades Accelerate, Driven by New Innovative Products, according to IDC

Global Smartphone Market Share: Quarterly

counterpointresearch.com

Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization.

IDC - Smartphone Market Insights

www.idc.com

Despite the negative shipment outlook, the market is moving towards higher ASPs due to rising costs and strategic shifts in vendor portfolios towards higher product mix. The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Final Historical results, shipments in millions of units) ... Company shipments are branded device shipments and exclude OEM sales for all vendors. With more than 1,000 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 100 countries. IDC’s analysis and insights help IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. To learn more about IDC, please visit www.idc.com. Follow IDC on X at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights. All product and company names may be trademarks or registered trademarks of their respective holders. The “Company” represents the current parent company (or holding company) for all brands owned and operated as a subsidiary. Figures represent new shipments only and exclude refurbished units. *IDC declares a statistical tie in the Smartphone market when there is a difference of one-tenth of one percent (0.1%) or less in the shipment shares among two or more companies. IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.