Mobile Smart Phone

Worldwide Smartphone Market to Decline 13.9% in 2026 as Memory ...

www.idc.com

The smartphone market is headed into its worst year on record. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are forecast to decline 13.9% year-on-year in 2026 to 1.09 billion units. That is a further downward revision from IDC’s February forecast of a 12.9% decline, and it would mark the steepest annual contraction in smartphone history. Francisco Jeronimo is VP for Data and Analytics at IDC EMEA. Based in London, he leads the research that covers mobile devices, personal computing devices, emerging technologies and the circular economy trends across EMEA. His team delivers data on personal… · Stay ahead in a rapidly evolving market. Apple secured the memory supply it needed early and is seeing exceptionally strong demand for the iPhone 17 series across developed markets and especially in China. “2026 will be a defining year for Apple,” said Francisco Jeronimo, Vice President for Worldwide Client Devices at IDC. “In a year when the broader smartphone market will record its steepest decline in history, iOS will deliver its highest annual share ever, at 22%. Apple has done three things that few of its competitors have managed: it secured memory supply early, it built a portfolio strong enough to drive a remarkable turnaround in China, and it positioned the iPhone 17 to capture demand exactly when consumers in developed markets are extending replacement cycles and trading up. “The deepening memory shortage crisis remains the dominant force behind the record 14% drop this year, but it is no longer the only one,” said Nabila Popal, Senior Research Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The US-Iran war has added a fresh layer of cost pressure for smartphone OEMs, driven by rising oil prices and transportation costs. Combined, these pressures are compelling vendors to reduce shipments, raise prices and concentrate on higher price tiers — elevating smartphone ASP to a record $550, up $100 from last year. 2026 will be a defining year for the industry as new reality of structurally higher costs take hold.

IDC - Smartphone Market Share

www.idc.com

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2026 (Final Historical results, shipments in millions of units) Company 2Q26 Shipments 2Q26 Market Share 2Q25 Shipments 2Q25 Market Share Year-Over-Year Change Samsung 62.7 22.7% 58.0 19.4% 8.1% Apple 55.7 20.2% 48.5 16.3% 14.9% Xiaomi 31.2 11.3% 42.4 14.2% -26.4% OPPO 28.9 10.5% […] Android share drops seven percentage points in a single year. iOS share does the opposite trend, increasing almost four percentage points from last year to record high 23.6% share as shipments remain relatively resilient, down just 1.3% YoY in 2026. HarmonyOS sees strong growth, although coming off a small base, nearly tripling to 51 million units in 2026 as Huawei maintains a disciplined pricing strategy, taking full advantage of the crisis to gain share in China as the rest of the Android market contracts. BOSTON, August 28, 2026 – The global smartphone market shrank 7.4 % year-on-year to 276.3 million units in the second quarter of 2026 (2Q26), according to the final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, The memory crisis continues to disrupt the smartphone market with unprecedented costs and strained supply, with Q2 2026 marking the second quarter of consecutive year-on-year decline. The smartphone market has changed character this year. Units are dropping while prices are climbing sharply, with consumers expected to absorb the cost. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will fall 16.7% in 2026 to just over 1 billion units.

Smartphones Market Size, Outlook & Industry Forecast, 2031

www.mordorintelligence.com

DRAM spot prices climbed roughly 20% in late 2024 as wafer capacity was diverted to high-bandwidth server modules.[3]Micron Technology, “Fiscal Q1 2025 Earnings Call,” micron.com Samsung and SK Hynix prioritized automotive and data-center customers, leaving mobile LPDDR shortfalls that forced entry-level Android vendors to dial back memory configurations. In price-sensitive markets, a USD 10 increase pushes buyers toward 4 GB variants or even feature phones, eroding volume forecasts. Component inflation also squeezes razor-thin gross margins, prompting some tier-two brands to postpone launches or bundle fewer accessories. Relief is unlikely before mid-2026 when new fabs ramp, keeping pressure on low-end ASPs across the smartphones market and potentially widening the digital divide. In terms of shipment volume, the market was valued at 1.18 billion units in 2025 and is expected to grow from 1.21 billion units in 2026 to 1.35 billion units by 2031, at a CAGR of 2.21% during the forecast period (2026-2031). Premiumization, propelled by on-device generative AI and larger neural engines, is raising average selling prices even as shipments level off in mature economies. The Smartphones Market size is expected to grow from USD 585.63 billion in 2025 to USD 609.29 billion in 2026 and is forecast to reach USD 739.23 billion by 2031 at 3.94% CAGR over 2026-2031. Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Global Smartphone Market to Fall 14% in 2026 as Samsung is Expected ...

counterpointresearch.com

Smartphones · Wearables · CONTACT US · Insight · TypeInsight · PublishedAugust 22, 2026 · Share · Back to List · Contact Us · Yang Wang · Yang is a Principal Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. Counterpoint Research Insight

Smartphones - Worldwide | Statista Market Forecast

www.statista.com

In terms of individual consumption, the average volume per person in the Smartphones market is estimated to be 0.209pieces units in 2026. This metric highlights the level of adoption and usage of smartphones on a per capita basis. Despite being the world's largest smartphone market, China is experiencing a slowdown in smartphone sales due to market saturation and increased competition. ... Smartphones are mobile communication devices that combine traditional telephony functions with advanced computing capabilities. When comparing global revenue figures, it is noteworthy that China leads the way, generating US$118.2bn in revenue in 2026. This demonstrates China's significant presence in the Smartphones market. According to estimates, this market segment is expected to experience an annual growth rate of 3.86% (CAGR 2026-2030). Taking into account the total population, the per person revenue in the Smartphones market is expected to be approximately US$63.65 in 2026.

Smartphone Shipments Set for Record 16.7% Drop in 2026, as the ...

www.idc.com

His teams research focuses on the quantitative aspects of the mobile device industry, including market sizing, forecasting,… · Stay ahead in a rapidly evolving market. Get timely insights, trusted research, and actionable guidance to help you make smarter technology and business decisions — whether you’re driving innovation, evaluating solutions, or shaping strategy. ... Worldwide smartphone shipments will fall 16.7% in 2026 to just over 1 billion units — the steepest annual contraction on record — while total market value still grows 6.3% to $613 billion AI infrastructure demand Android Apple foldable iPhone DRAM prices entry-level smartphones foldables HarmonyOS Huawei IDC Worldwide Quarterly Mobile Phone Tracker iOS memory shortage mobile phone industry 2026 NAND prices Samsung semiconductor shortage smartphone ASP smartphone market forecast smartphone pricing Smartphone Shipments worldwide smartphone market IDC forecasts a record 16.7% smartphone shipment decline in 2026 as the memory crisis pushes ASPs up 27.6% to $581. See who wins and who doesn't. The average selling price of a smartphone will reach $581 in 2026, up 27.6% in a single year and revised upward from the $550 projected last quarter. More brands are passing the increased cost to the end consumer, with prices rising faster than expected. The premium end will remain more resilient to the price hikes as long-term interest-free financing options are more prevalent in developed markets like the US and UK.