Oem Apple Macbook

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Overview

Product sourcing insights & recommendations

Counterpoint Research
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In 2026, the OEM Apple MacBook market is experiencing a historic shift. Apple is projected to achieve its highest-ever market share (reaching 24–26 million units), largely driven by the MacBook Neo—a modular, budget-friendly model priced at $499 for education and $599 for consumers.

Critically, the new hardware strategy emphasizes repairability, with the MacBook Neo becoming the most service-friendly model in 14 years. This has opened a massive wholesale market for genuine and high-quality OEM replacement parts, such as modular keyboards ($140) and screw-in batteries, moving away from the costly glue-based designs of the past. The report below provides a complete breakdown of shipment forecasts, the Neo ecosystem, and the top-rated sourcing partners for 2026.

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