Oem Smart Phone

Worldwide Smartphone Market to Decline 13.9% in 2026 as Memory ...

www.idc.com

Based in London, he leads the research that covers mobile devices, personal computing devices, emerging technologies and the circular economy trends across EMEA. His team delivers data on personal… · Stay ahead in a rapidly evolving market. Get timely insights, trusted research, and actionable guidance to help you make smarter technology and business decisions — whether you’re driving innovation, evaluating solutions, or shaping strategy. “The US-Iran war has added a fresh layer of cost pressure for smartphone OEMs, driven by rising oil prices and transportation costs. Combined, these pressures are compelling vendors to reduce shipments, raise prices and concentrate on higher price tiers — elevating smartphone ASP to a record $550, up $100 from last year. 2026 will be a defining year for the industry as new reality of structurally higher costs take hold. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are forecast to decline 13.9% year-on-year in 2026 to 1.09 billion units. That is a further downward revision from IDC’s February forecast of a 12.9% decline, and it would mark the steepest annual contraction in smartphone history. North America holds up comparatively well, with only a 6.3% decline. The region is dominated by the premium segment, with 60% of shipments in 2026 Q1 above $800, and Apple and Samsung have proven resilient to the crisis at that tier.

IDC - Smartphone Market Insights

www.idc.com

BOSTON, August 28, 2026 – The global smartphone market shrank 7.4 % year-on-year to 276.3 million units in the second quarter of 2026 (2Q26), according to the final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, The memory crisis continues to disrupt the smartphone market with unprecedented costs and strained supply, with Q2 2026 marking the second quarter of consecutive year-on-year decline. “Memory costs are up nearly 300% from a year ago, and now account for over 65% of BOM at the low end, making survival increasingly difficult for OEMs with low-end portfolios,” said Nabila Popal, senior research director for Worldwide Consumer Devices, IDC. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2026 (Final Historical results, shipments in millions of units) ... Company shipments are branded device shipments and exclude OEM sales for all vendors. Android bears almost the entire decline, falling 24.3% in 2026 as its most exposed vendors retreat from the entry tiers they can no longer serve profitably. Android share drops seven percentage points in a single year. iOS share does the opposite trend, increasing almost four percentage points from last year to record high 23.6% share as shipments remain relatively resilient, down just 1.3% YoY in 2026. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will fall 16.7% in 2026 to just over 1 billion units. That is a sharp downgrade from the 13.9% decline we forecast only one quarter ago, and it is the steepest annual contraction the industry has ever recorded.

Smartphone Market Trends, Share and Forecast, 2026-2033

www.coherentmarketinsights.com

She excels in strategic advisory, delivering data-driven insights to help clients navigate market complexities, optimize entry strategies, and achieve sustainable growth. ... The Smartphone Market is estimated to be valued at USD 758.21 Bn in 2026, and is expected to reach USD 1,110.29 Bn by 2033. The Global Smartphone Market is estimated to be valued at USD 758.21 Bn in 2026 and is expected to reach USD 1,110.29 Bn by 2033, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2026 to 2033. By Operating System, Android acquired the prominent share of 62.7% in 2026 as extensive app ecosystem. By Distribution Channel, OEM dominates the overall market with an estimated share of 50% in 2026 as rising global smartphone demand. The Global Smartphone market witnesses the 50% share in 2026 from OEM distribution channels compared to other channels like retail and e-commerce. Original Equipment Manufacturers (OEMs) have strategic partnerships with various smartphone brands which help drive sales. OEMs have established exclusive partnerships with device manufacturers to co-develop and market customized smartphone models, leveraging production and supply chain efficiencies to offer competitive prices. These new releases generate significant consumer demand, which OEMs further drive through effective marketing campaigns across their sales networks and operator stores.

Smartphones Market Size, Outlook & Industry Forecast, 2031

www.mordorintelligence.com

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026. In terms of shipment volume, the market was valued at 1.18 billion units in 2025 and is expected to grow from 1.21 billion units in 2026 to 1.35 billion units by 2031, at a CAGR of 2.21% during the forecast period (2026-2031). Premiumization, propelled by on-device generative AI and larger neural engines, is raising average selling prices even as shipments level off in mature economies. Component inflation also squeezes razor-thin gross margins, prompting some tier-two brands to postpone launches or bundle fewer accessories. Relief is unlikely before mid-2026 when new fabs ramp, keeping pressure on low-end ASPs across the smartphones market and potentially widening the digital divide. The Smartphones Market size is expected to grow from USD 585.63 billion in 2025 to USD 609.29 billion in 2026 and is forecast to reach USD 739.23 billion by 2031 at 3.94% CAGR over 2026-2031.

IDC - Smartphone Market Share

www.idc.com

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2026 (Final Historical results, shipments in millions of units) Company 2Q26 Shipments 2Q26 Market Share 2Q25 Shipments 2Q25 Market Share Year-Over-Year Change Samsung 62.7 22.7% 58.0 19.4% 8.1% Apple 55.7 20.2% 48.5 16.3% 14.9% Xiaomi 31.2 11.3% 42.4 14.2% -26.4% OPPO 28.9 10.5% […] BOSTON, August 28, 2026 – The global smartphone market shrank 7.4 % year-on-year to 276.3 million units in the second quarter of 2026 (2Q26), according to the final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, The memory crisis continues to disrupt the smartphone market with unprecedented costs and strained supply, with Q2 2026 marking the second quarter of consecutive year-on-year decline. “Memory costs are up nearly 300% from a year ago, and now account for over 65% of BOM at the low end, making survival increasingly difficult for OEMs with low-end portfolios,” said Nabila Popal, senior research director for Worldwide Consumer Devices, IDC. Android bears almost the entire decline, falling 24.3% in 2026 as its most exposed vendors retreat from the entry tiers they can no longer serve profitably. Android share drops seven percentage points in a single year. iOS share does the opposite trend, increasing almost four percentage points from last year to record high 23.6% share as shipments remain relatively resilient, down just 1.3% YoY in 2026. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will fall 16.7% in 2026 to just over 1 billion units. That is a sharp downgrade from the 13.9% decline we forecast only one quarter ago, and it is the steepest annual contraction the industry has ever recorded.

Smartphone Market Size & Insights Report [2035]

www.marketgrowthreports.com

Market Overview Key Findings Latest Trends Market Dynamics Segmentation Analysis Regional Outlook Top Companies Report Coverage Frequently Asked Questions ... The global smartphone market is likely to grow from USD 2318.03 million in 2026 to USD 3679.01 million in 2035, with an average CAGR of 5.3% during the forecast period. Segmentation analysis spans OS types—Android, iOS, and Windows—as well as demographic applications including children, adults, and senior users. Regional insights highlight distinct trends in North America, Europe, Asia-Pacific, and the Middle East & Africa. Get Comprehensive Insights into the Market’s Size and Growth Trends Download FREE Sample AMOLED display prices increased by 14% year-over-year, while lithium battery prices grew by 9%, driven by cobalt and nickel price surges. Manufacturers also faced higher shipping and labor expenses, especially in Southeast Asia. These rising input costs led to thinner profit margins, with some OEMs experiencing a 3% decline in net margin compared to 2023.