Onida Electronics
Overview
Product sourcing insights & recommendations
Onida Electronics (MIRC Electronics) is undergoing a major ₹149 crore turnaround in 2026, pivoting from a component manufacturer to a premium consumer brand MultibaggNewindianexpress. The company is leveraging its iconic "Devil" mascot to rebuild brand equity while targeting a ₹2,000 crore revenue goal within 4–5 years MultibaggNewindianexpress.
Key Product & Market Trends
* Premium Tech Pivot: Onida has launched a 100-inch QD Mini LED TV to compete in the high-end display segment Youtube.
* AI Integration: A new range of AI-enabled air conditioners focuses on energy efficiency and enhanced cooling, supported by AI-driven multilingual customer service MultibaggSahi.
* Market Share Ambition: The brand aims for a 10% to 12% market share in its core categories (ACs, TVs, and washing machines) within the next three years Multibagg.
* Distribution Expansion: Plans are underway to expand from 4,500 to over 10,000 retail outlets, including 100 exclusive Onida stores Newindianexpress.
* Local Manufacturing: Utilizing its PLI-approved Wada plant in Maharashtra, Onida is increasing localization for television components to improve margins Trendlyne.
I have identified several products and relevant suppliers for smart TVs and other household electronics. You can find the detailed listings and supplier profiles in the files below.
You can explore Onida's comeback and market opportunities further with these options:
Onida Smart Tv Led Ac Washing Machine Microwave Oven
Products · 2 lists
OEM/ODM 32-Inch High Quality Smart LED TV Flat Screen HD Lcd Television for Hotels
Guangzhou Huisong Electric Appliance Co., Ltd.🇨🇳CN4 yrs
24 Inch 60 cm Built-in 34 L Microwave and 72 L Steam Oven Set, Touch Control, Black Microwave and Oven
Guangdong Built Electronic Appliance Manufacture Co., Ltd.verified🇨🇳CN13 yrs
ONDA 20L Microwave with Grill Electric Power Source Stainless Steel Cavity Digital Display for Household and Hotel Use
Melchioni S.p.A.🇮🇹IT2 yrs
X Electric Household & Commercial Stainless Steel Drum Automatic Energy-Saving Large Capacity Washing Machine
Xuzhou Yuanqianyi E-Commerce Co., Ltd.🇨🇳CN2 yrs
Hot Sale Export Microwave Oven for Home Small 25 Liter Capacity Variable Frequency Microwave Oven Electric Oven
Chigo 15 KG Full-automatic Washing Machine/ Big Size Top-loading English Electric Washing Machine
Badao Electric Appliances (linyi) Factory🇨🇳CN3 yrs
Countertop Mechanical Control Microwave Kitchen Microondas Electric 20L Large Microwave Oven With Sound On/Off
Shanghai Xitai International Trade Co., Ltd.verified🇨🇳CN12 yrs
Z Household and Commercial Washing Machines White Drum Washing Machines Washing Machine Automatic Laundry Appliances
Xuzhou Fangmaojie Technology Co., Ltdverified🇨🇳CN4 yrs
MO-4501 Ambel Hot Sales Microwave Oven Home Use Cooking Appliances Electric Microwave Oven
Ningbo Ambel International Co., Ltd.verified🇨🇳CN8 yrs
OCEAN Brand Smart 10kg Front Dryer Machine Electric Laundry Stainless Steel English Control 220V 50/60HZ Full Auto White Color
Dongguan Hersense Machine Co., Ltd.🇨🇳CN4 yrs
Countertop Mechanical Control Microwave Kitchen Microondas Electric 20L Large Microwave Oven With Sound On/Off R.8008 RAF
Yiwu Fengtong Electric Appliance Co., Ltd.verified🇨🇳CN5 yrs
10kg Fully Automatic Smart Ultra-thin Large Capacity Commercial Household Front-load Washing Machine Commercial Electric
Chifu Network Technology (xuzhou) Co., Ltd.🇨🇳CN4 yrs
HALEY 1250W 23L Microwave Oven Top Selling Good Quality Large Capacity Electric Portable Oven for Home Kitchen Use
Yiwu Huangshi Brilliant International Trading Co., Ltd.🇨🇳CN3 yrs
Household 9KG LED Display High Energy Rating Clothes Dryer Built in Washing Machine Titanium Grey
Zhuhai Meiying Xitai Electronic Technology Co., Ltd.🇨🇳CN7 yrs
Microwave Oven Horno Microondas 25L 1150W Mechanical Control Compact Kitchen Appliance for Home Office Use
Jiangmen Xinhui District Yingzhuo E-Commerce Co., Ltd.🇨🇳CN1 yr
SKYWORT Factory OEM High Quality Wholesale Cheap 7 8 9 10 12 15 KG Top Loading Fully Automatic Washing Machine
AKANE Brand Multifunction Mechanical Control Microwave Kitchen Microondas Electric 20L Large Microwave Oven With Sound On/Off
Yiwu Aikelansi Electrical Appliance Co., Ltd.verified🇨🇳CN5 yrs
10.5kg White Drum Washing Machine Front Automatic Washing Machine Variable Frequency Washing and Drying Machine
Raf Brand Multifunction Mechanical Control Microwave Kitchen Microondas Electric 20L Large Microwave Oven With Sound On/Off
Zhejiang Raf Electric Co., Ltd.verified🇨🇳CN3 yrs
9kg 10kg 12kg 14kg Large Capacity Household Fully Automatic Front Loading Drum Washing Machine
Suzhou Linwen International Trade Co., Ltd.🇨🇳CN4 yrs
Premium Brand RAF 23L 800Watt White Microwave Oven with Mechanical Timer Control Heating Fast Enough
Yihang Cross-Border E-Commerce (dongguan) Co., Ltd.🇨🇳CN5 yrs
Top-Load Washers Hot Selling Fully Automatic Multifunctional Large Capacity Washing Machine
Hebei Pin Ang International Trade Co., Ltd.verified🇨🇳CN6 yrs
JIAYE Hot Sale Cheap Price Heating Warm Food Machine 20L Digital Microwave Oven Table Microwave
Zhongshan Jiaye Electric Appliance Co., Ltd.verified🇨🇳CN5 yrs
Automatic Front Load Washing Machine With Large Capacity and High Efficiency Energy Saving Performance Washing Machine
700W 20L 230V Sous-Chef Microwave Oven (Haeger MW-70W.006A)
Gyemo🇪🇸ES1 yr
Excellent Quality Washing Machine Fully Automatic for Hot Sale
KITAZAWA HIKKOSHI CENTER CO., LTD.🇯🇵JP11 yrs
Factory Wholesale 20L 25L Automatic Microwave Oven for Home Microwave Oven
Zhuhai Jingchao Interactive Technology Co., Ltd.verified🇨🇳CN2 yrs
Wholesale AFRAIC STAR 10kg Electric Top Load Fully Automatic Washing Machine 2-in-1 Wash Dry Blue Light Sterilization English
Cixi City Juntian Electric Appliance Factoryverified🇨🇳CN2 yrs
WF-23490 Hot Selling 20L 25L 31L Electric Microwave Oven
Shanghai Winner Industrial Inc.🇨🇳CN7 yrs
Front Intelligent All-In-One Washer/Dryer Automatic Electric Plastic 5.6-7kg Stainless Steel Tub Touchscreen Control
Jining Yirun Household Appliances Co., Ltd.🇨🇳CN1 yrRelated Searches
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Sources & References
27 sources cited · Verified industry data & reports
Onida turnaround plan: ₹149 crore raise, AI push 2026
Multibagg AI
Onida has stated an aim to reach 10% to 12% market share in each product category over the next three years and expects revenue of ₹2,000 crore ...
Iconic brand Onida scripting a comeback?
The New Indian Express
Our aim is to regain our market share and make premium products available at affordable prices. We expect to rebuild our brand and not restrict ...
Onida - 2026 Company Profile & Team
Tracxn
Product range includes washing machines, DVD players, ACs, microwave ovens, flat panel TVs, listed with a market valuation of around Rs.350 Cr.
Onida Electronics
Wikipedia
Products Televisions Air conditioners Washing machines Refrigerators Microwaves Revenue Increase ₹15,284.6 million. Onida brand has following range of products ...
MIRC Electronics Q4 Loss Widens to ₹47.4 Cr Amid 30% ...
Sahi
In early 2026, MIRC Electronics attempted to revitalize the Onida brand with a new range of AI-enabled air conditioners, but initial market ...
Updates, Announcements & Press Releases
Onida
Stay informed with the latest news and press releases from Onida, featuring product launches, company updates, and industry insights.