Onida Electronics
Overview
Product sourcing insights & recommendations
Onida Electronics (MIRC Electronics) is undergoing a major ₹149 crore turnaround in 2026, pivoting from a component manufacturer to a premium consumer brand MultibaggNewindianexpress. The company is leveraging its iconic "Devil" mascot to rebuild brand equity while targeting a ₹2,000 crore revenue goal within 4–5 years MultibaggNewindianexpress.
Key Product & Market Trends
* Premium Tech Pivot: Onida has launched a 100-inch QD Mini LED TV to compete in the high-end display segment Youtube.
* AI Integration: A new range of AI-enabled air conditioners focuses on energy efficiency and enhanced cooling, supported by AI-driven multilingual customer service MultibaggSahi.
* Market Share Ambition: The brand aims for a 10% to 12% market share in its core categories (ACs, TVs, and washing machines) within the next three years Multibagg.
* Distribution Expansion: Plans are underway to expand from 4,500 to over 10,000 retail outlets, including 100 exclusive Onida stores Newindianexpress.
* Local Manufacturing: Utilizing its PLI-approved Wada plant in Maharashtra, Onida is increasing localization for television components to improve margins Trendlyne.
I have identified several products and relevant suppliers for smart TVs and other household electronics. You can find the detailed listings and supplier profiles in the files below.
You can explore Onida's comeback and market opportunities further with these options:
Onida Smart Tv Led Ac Washing Machine Microwave Oven
Products · 2 lists
In Stock 25L Electric Convection Microwave Oven with Digital Timer Control for Commercial Use
A+++ 6kg 1000rpm Front Loader Fully Automatic Clothes Washing Machine
Qingdao Smad Electric Appliances Co., Ltd.verified🇨🇳CN13 yrs
4.5kg Compact Semi Automatic Twin Tub Washing Machine Wash Spin Simultaneously Energy Efficient Class Flexible MOQ Support ODM
Zhifu District Qingquan Household Appliances Firm (individual Business)🇨🇳CN1 yr
OEM Custom Logo 3-in-1 Multi-Functional Touch Control Microwave Oven with Integrated Hot Meal System
Shaoxing Yunwei Kitchen And Bathroom Co., Ltd.🇨🇳CN1 yr
Automatic Front-loading Freestanding Smart Washing Machine All-in-One Washer Dryer
23L Mechanical Timer Control Microwave Oven
Guangzhou Shinelong Kitchen Equipment Co., Ltd.verified🇨🇳CN15 yrs
10kg 220V High-quality All-in-One Anti-Winding Automatic Washing Machine with Top-Load Washers Domestic Washing Machine Washer
Counter Top Microwave Oven With Grill and Convention 25L Commercial Microwave Oven 1000W Forno De Microondas
Guangzhou Itop Kitchen Equipment Co., Ltd.verified🇨🇳CN15 yrs
5~8Kg 220V 60hz Fully Automatic Washing Machine
Qingdao Smad Electric Appliances Co., Ltd.verified🇨🇳CN18 yrs
Smeta Electric 23L 900W Electronic Control Counter Top Convection Microwave Oven Grilling Function Class A+++ Energy Household
Qingdao Smeta Electric Appliances Co., Ltd.🇨🇳CN7 yrs
220V Fully Automatic Front Drum Washing Machine 10.5kg Washing Machine British and European Plug Factory Direct Sales
Xuzhou Zhengmeng Trading Co., Ltd.🇨🇳CN3 yrs
High Power 23L Electric Stainless Steel Glass Door Microwave Oven for Hotel and Household Use with 5 Year Warranty
Zhongshan Nateen Intelligence Appliances Co., Ltd.verified🇨🇳CN3 yrs
DE New Promotion Front Loading Lavadora Carga Frontal Ecologicas Washing and Dryer Machine
Ningbo Keycool Electric Appliance Co., Ltd.verified🇨🇳CN9 yrs
High Quality Factory Price 20L Microwave Oven Black White Electric Oven Desktop Kitchen Appliance Fast Heating Energy Efficient
Shenzhen SmioSync Trading Co., Ltd.🇨🇳CN2 yrs
Household Fully Automatic Drum Washing Machine and Dryer Combo 6kg-10kg Front Loading Washing Machine
Tiantech Group Co., Ltd.verified🇨🇳CN5 yrs
20L Household Large Capacity Microwave Oven Touch Screen Control English Panel Operation Simple Microwave Oven
Xuzhou Zhengmeng Trading Co., Ltd.🇨🇳CN3 yrs
Variable Frequency Full Automatic Household Large Capacity Intelligent 9 Kg Front Load Washing Machine
Dongguan Maxky Tech Industry Co., Ltd.verified🇨🇳CN7 yrs
Hot 220V 50HZ Microwave Oven 20L Black White Color English Version Household Multifunction Easy Operate Factory Price
Economic Washing Machine Automatic Washing Machine 5/6/7.5kg
Guangdong Built Electronic Appliance Manufacture Co., Ltd.verified🇨🇳CN13 yrs
Retro Microwave Micro-onde Cuisine Cheap 31L Built in Microwave for Home Kitchen Appliances
Zhongshan Jiaye Electric Appliance Technology Co., Ltd.verified🇨🇳CN5 yrs
Smart Automatic Laundry Washing Machines 15kg Washer and Dryer Machine Combo for Hotel
Dongguan Chengruida Machinery Co., Ltd.verified🇨🇳CN1 yr
Household Mechanical Timer Control Multifunctional Microwave Oven Large Capacity 20L Electric Microwave Oven Kitchen Appliance
Xuzhou Lark Electric Appliance Co., Ltd.🇨🇳CN1 yr
Automatic Washing Machines Drum Washing Machine 10.5kg Household Front Loading Clothes Washing Machine
Xuzhou Solam Electrical Appliances Co., Ltd.🇨🇳CN4 yrs
Multifunctional Microwave Oven Food Heater High Quality Microwave Oven
Ningbo Yinzhou Tingbin International Trade Co., Ltd.verified🇨🇳CN14 yrs
Amaz Star Product Smart Muti-Fynctional Automatic 6 kg Washing Machine
Guangzhou Yangtong Electronics Co., Ltd.verified🇨🇳CN18 yrs
Premium Microwave Oven 25L Stainless Steel Commercial Microwave Oven For Restaurant Hotel Reheating Food Kitchen Appliance
Hong Kong Bereal Supply Chain Management Co., Limited🇨🇳CN3 yrs
220v Full Automatic Front Loading Wash and Dry Washing Machine
Ningbo Moco Home Appliance Co., Ltd.🇨🇳CN12 yrs
EU Standard 220v 50hz White 20L Electric Convection Microwave Oven 1100W Input 700W Output Stainless Steel Grilling Household
Foshan Dima Technology Co., Ltd.🇨🇳CN3 yrs
7KG 1200RPM TOP QUALITY FRONT LOADING WASHING MACHINE
Ningbo Keycool Electric Appliance Co., Ltd.🇨🇳CN5 yrs7KG 1200RPM TOP QUALITY FRONT LOADING WASHING MACHINE
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Sources & References
27 sources cited · Verified industry data & reports
Onida turnaround plan: ₹149 crore raise, AI push 2026
Multibagg AI
Onida has stated an aim to reach 10% to 12% market share in each product category over the next three years and expects revenue of ₹2,000 crore ...
Iconic brand Onida scripting a comeback?
The New Indian Express
Our aim is to regain our market share and make premium products available at affordable prices. We expect to rebuild our brand and not restrict ...
Onida - 2026 Company Profile & Team
Tracxn
Product range includes washing machines, DVD players, ACs, microwave ovens, flat panel TVs, listed with a market valuation of around Rs.350 Cr.
Onida Electronics
Wikipedia
Products Televisions Air conditioners Washing machines Refrigerators Microwaves Revenue Increase ₹15,284.6 million. Onida brand has following range of products ...
MIRC Electronics Q4 Loss Widens to ₹47.4 Cr Amid 30% ...
Sahi
In early 2026, MIRC Electronics attempted to revitalize the Onida brand with a new range of AI-enabled air conditioners, but initial market ...
Updates, Announcements & Press Releases
Onida
Stay informed with the latest news and press releases from Onida, featuring product launches, company updates, and industry insights.