Onida Electronics

Onida Electronics (MIRC Electronics) is undergoing a major ₹149 crore turnaround in 2026, pivoting from a component manufacturer to a premium consumer brand MultibaggNewindianexpress. The company is leveraging its iconic "Devil" mascot to rebuild brand equity while targeting a ₹2,000 crore revenue goal within 4–5 years MultibaggNewindianexpress.

Key Product & Market Trends

* Premium Tech Pivot: Onida has launched a 100-inch QD Mini LED TV to compete in the high-end display segment Youtube.

* AI Integration: A new range of AI-enabled air conditioners focuses on energy efficiency and enhanced cooling, supported by AI-driven multilingual customer service MultibaggSahi.

* Market Share Ambition: The brand aims for a 10% to 12% market share in its core categories (ACs, TVs, and washing machines) within the next three years Multibagg.

* Distribution Expansion: Plans are underway to expand from 4,500 to over 10,000 retail outlets, including 100 exclusive Onida stores Newindianexpress.

* Local Manufacturing: Utilizing its PLI-approved Wada plant in Maharashtra, Onida is increasing localization for television components to improve margins Trendlyne.

I have identified several products and relevant suppliers for smart TVs and other household electronics. You can find the detailed listings and supplier profiles in the files below.