Panda Case

State of the Consumer 2026: When tech acceleration and cost pressures ...

www.mckinsey.com

Companies need to understand each trend individually—and how they interact with one another—to shape an increasingly complex space. Drawing on our ongoing consumer sentiment research and survey data1The 2026 McKinsey State of the Consumer Survey garnered responses from 4,863 consumers from March 31 to April 8, 2026, in five countries: Brazil, France, Germany, the United Kingdom, and the United States. across five markets, as well as insights from our global client work, we outline the strength and nature of these trends, examine how these trends are accelerating, and explore what they mean for consumer-facing business models. Join McKinsey partners Danielle Bozarth and Clarisse Magnin for a discussion on the trends reshaping consumer behavior. They’ll discuss what these trends mean for consumer companies, where growth opportunities are emerging, and how brands can stay relevant in a fragmented and fast-changing marketplace. Finally, this trend has implications for the balance of power across the consumer sector. Large digital marketplaces and omnichannel retailers are moving quickly to embed AI into their platforms, further strengthening their position as discovery, research, and purchase destinations. Again looking at our State of Food and Beverage research, roughly half of consumers across major markets say they are actively reducing their consumption of artificial ingredients, highly processed foods, sugar, and alcohol (Exhibit 6). Meanwhile, consumers are also seeking foods associated with health and nutrition goals, including those rich in protein, fiber, and other nutrients. Still, the impact of these trends extends far beyond food to a wide range of categories, from vitamins and supplements to fashion, fitness, beauty, and wellness services.

Next in consumer markets industry trends and insights 2025

www.pwc.com

© 2017 - 2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. As we look ahead, the landscape is shifting from isolated AI use cases to holistic AI-enabled business models that blend digital and physical touchpoints into seamless experiences. PwC research shows that top performing companies across industries are twice as likely to have already adopted an AI-specific operating model and developed GenAI-based products and services. AI’s role in M&A is expanding from proven use cases like contract analysis to now becoming a central driver of deal strategy and value creation. Thirty-six percent of consumer markets companies say they’re already adopting generative AI in many parts of the front office, and 32% say they’re adopting it across all areas. This calls for transparent AI governance frameworks designed that match the specificity of each use case, backed by risk-based controls and mechanisms that give customers clear choices about how their data is used in AI training.

Consumer Insight Trend Forecasting 2026-2035 | WGSN

www.wgsn.com

Uncover influencer trend analysis, social media aesthetics predictions, seasonal round-ups of top campaign trends and key insights from major industry events to anticipate shifts and confidently invest in strategies that drive engagement, differentiation and growth. Our global team of retail strategists identify long-term shifts and opportunities, with analysis of key shopper behaviours, best-in-class case studies from value to luxury retailers and comprehensive coverage of online and offline retail strategies. Use our intelligence to identify how consumer behaviour is changing and what will drive product selection and purchase. Future-proof your business by navigating the macro societal shifts set to disrupt your industry, with forward-looking strategies and insight into where to go next. Discover whitespace opportunities for future growth and market share with a comprehensive view of key competitor activity and innovation in your field. Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes. At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next. Everything starts with the consumer. WGSN Insight provides the macro and consumer forecasts that underpin all our forecasting. We leverage our extensive capabilities to anticipate shifts in consumer behaviour, which is crucial for understanding and identifying emerging product opportunities and threats.

Consumer Trends 2026, Statistics & Data: Connecting The Dots - GWI

www.gwi.com

2026 is almost here, and for most marketers, plans are already locked in. AI, hyper-personalization, community-driven campaigns… they’re all on the list. But what if the biggest opportunities aren’t the most obvious ones? Our latest research digs beneath the surface to uncover the trends that could define success next year. How AI is transforming insights, but without the right foundations it's making them more generic · Where the real opportunity lies between intent and action as consumers increasingly say one thing but do another · Why social media is far from dead, and what this means for your 2026 media mix How fandom is being redefined ahead of the 2026 World Cup, from gamers to culture lovers · Why Gen Alpha isn’t just Gen Z 2.0, and what that means for your next generation of customers · Discover the trends your competitors haven’t spotted yet, and connect the dots before they do.

Top global consumer trends 2026 | Euromonitor

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How do you implement an effective marketing, product or retail strategy without the right consumer insights? Trick question—you can’t. That’s where our 2026 consumer trends report comes in.

Consumer Trends 2026 | Statista

www.statista.com

This report aims to identify the key consumer trends of 2026 and provides fact-based insights on a broad range of topics such as consumer sentiment, AI in retail, trending consumer products and experiences, and the evolving wellness industry. Premium Statistic Sales of the leading bottled still water brands in the U.S. 2026