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Consumer devices: what matters to consumers in 2026, and the trends ...

www.gsmaintelligence.com

This report draws on findings from the GSMA Intelligence consumer survey to uncover insights that can help players in these ecosystems sharpen their competitive strategies and refine their product offerings. For example, younger adults have traditionally been the core consumer segment for wearables. Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability. Access this insight with a Premium plan. This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights.

Global Smartphone Market Share: Quarterly

counterpointresearch.com

The global smartphone market declined by 7% YoY in Q2 2026 as the memory shortage deepened and memory prices continue to rise. Xiaomi recorded the steepest decline among the top five smartphone brands, with shipments falling 26% YoY in Q2 2026. The global smartphone market remained under pressure in Q1 2026, with shipments declining 3% YoY driven by the shortage of memory components and weaker demand. The Middle East and Africa (MEA) region saw a 3% YoY rise in shipments, despite heightened geopolitical tensions in the region. Consumer sentiment remained elevated as inflation trended down and local currencies remained strong.

Smartphones Market Size, Outlook & Industry Forecast, 2031

www.mordorintelligence.com

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026. Relief is unlikely before mid-2026 when new fabs ramp, keeping pressure on low-end ASPs across the smartphones market and potentially widening the digital divide. Used or Refurbished Smartphone Growth Cannibalizes New Device Demand · Certified refurbished programs from Apple, Samsung, and Back market are normalizing the purchase of a Used or Refurbished Smartphone among mainstream buyers, increasing consumer confidence in second-life devices. In terms of shipment volume, the market was valued at 1.18 billion units in 2025 and is expected to grow from 1.21 billion units in 2026 to 1.35 billion units by 2031, at a CAGR of 2.21% during the forecast period (2026-2031). Premiumization, propelled by on-device generative AI and larger neural engines, is raising average selling prices even as shipments level off in mature economies. The smartphones market size stood at USD 609.29 billion in 2026.

Smartphone Market Trends, Share and Forecast, 2026-2033

www.coherentmarketinsights.com

She excels in strategic advisory, delivering data-driven insights to help clients navigate market complexities, optimize entry strategies, and achieve sustainable growth. ... The Smartphone Market is estimated to be valued at USD 758.21 Bn in 2026, and is expected to reach USD 1,110.29 Bn by 2033. This flexibility has allowed them to address the needs of both budget-conscious and premium consumers, driving Android's growth in the global smartphone market. For instance, in April 2025, Acer unveiled its first smartphones in the country. The tech brand, known globally for its innovations in laptops and electronics, is partnering with Indkal Technologies to manage the launch event. To learn more about this report, Request Free Sample · The Global Smartphone market witnesses the 50% share in 2026 from OEM distribution channels compared to other channels like retail and e-commerce. Local and Chinese brands continue to dominate the market by delivering high-end devices tailored to regional preferences. In major economies such as China, South Korea, and Japan, consumers are accelerating the adoption of 5G smartphones in response to the rapid expansion of 5G infrastructure. For instance, in January 2026, Oppo introduced its Reno 13 series. Due to their demand for better performance and higher data speeds, as well as the continued development of 5G networks by major carriers, consumers are embracing 5G devices at an increasing rate. Canadians show a clear preference for premium, feature-rich devices, particularly those offering long battery life, OLED displays, and advanced camera capabilities. More buyers are also turning to refurbished smartphones as they seek cost-effective and eco-friendly alternatives. For instance, in June 2026, Motorola launched the Motorola G Stylus (2026) in Canada as the latest addition to its G series.

2026 Pearl Trends | Delmar Jewelers

delmarintl.ca

Pearls continue to grow as a versatile category that blends timeless elegance with current fashion. Here are four pearl trends shaping customer demand and helping retailers build a stronger holiday assortment. Photos on the right: The 2026 Bird on a Pearl collection by Tiffany & Co. Featuring exceptionally rare natural saltwater pearls paired with intricate diamond bird motifs, the collection showcases sculptural, nature-inspired designs that blend timeless elegance with contemporary artistry. Photos above: Chanel’s Fall/Winter 2026 Collection Chanel’s Fall/Winter 2026 collection showcased statement pearls in mixed materials and varying sizes, embracing bold contrasts to create one of the season’s most distinctive jewelry trends. The collection highlights a modern approach to pearls, combining classic elegance with contemporary styling. If there’s one thing that defines how customers are wearing jewelry in 2026, it’s layering — and nothing layers more naturally or more beautifully than pearls mixed with beads. One of the defining pearl jewelry trends of 2026 is the “soft and hard” juxtaposition. Mixed media pearl jewelry, combining pearls with paperclip chains, twisted metal links, or sculptural hardware, is one of the season’s standout aesthetics.

Smartphone Market Size, Share & Trends Report, 2026-2033

www.grandviewresearch.com

The global smartphone market size was valued at USD 537.6 billion in 2025 and is projected to grow from USD 556.4 billion in 2026 to USD 749.1 billion by 2033, at a CAGR of 4.3% from 2026 to 2033, due to rising consumer demand for feature-rich yet affordable devices, rapid advancements in 5G connectivity, and increasing digital dependency across emerging and developed economies. The market in Asia Pacific dominated with a revenue share of 47.9% in 2025. Key drivers include the proliferation of AI-powered functionalities such as on-device generative AI, enhanced mobile photography, and real-time language translation, as well as growing integration with IoT ecosystems. The smartphone market in the U.S. is expected to grow significantly at a CAGR of 3.3% from 2026 to 2033. In the U.S., smartphone growth is supported by intense competition among carriers providing attractive financing and trade-in programs that lower the entry barrier for high-end devices. The proliferation of e-commerce platforms and direct-to-consumer sales models enhances accessibility. The smartphone market in Europe is anticipated to register considerable growth from 2026 to 2033. The European smartphone market benefits from stringent sustainability and e-waste regulations, pushing manufacturers toward offering modular designs, recyclability, and extended software support. Consumers are increasingly attracted to eco-conscious brands and mid-range models offering high value at competitive prices. Video streaming, live content consumption, mobile esports, cloud gaming, short-form video platforms, and interactive social media applications have transformed smartphones from communication devices into entertainment hubs.