Philips 55 Smart 4k

Updated September 20, 2026

Overview

Product sourcing insights & recommendations

23 来源

The Philips "55-inch Smart 4K" segment is currently defined by three distinct hardware tiers: the flagship OLED808, the performance-value PML9008 (The Xtra) Mini-LED, and the mainstream PUS8808 (The One) LCD Whathifi Techradar. As of 2026, the 55-inch 4K category remains the dominant global mainstream size, holding a 35% market share Factmr.

1. Core Product Insights

Philips distinguishes its 55-inch 4K lineup through panel technology and the proprietary Ambilight system, which remains its primary competitive advantage Stereoindex Stuff.

Model	Technology	Key Highlights	Consumer Sentiment
OLED808	OLED EX	800+ nits, 8th Gen P5 AI processor, Google TV.	Pros: Vibrant colors, gaming performance. Cons: Only 2x HDMI 2.1 Techradar.
PML9008	Mini-LED	1000 nits, 80 local dimming zones, Philips OS.	Pros: High contrast for the price. Cons: Clunky UI, lower brightness than 2024 sets Stereoindex Facebook.
PUS8808	LCD	144Hz refresh rate, Titan OS / Google TV.	Pros: Best "all-rounder" for general users. Cons: Basic contrast compared to OLED Whathifi.

2. Market & Pricing Trends (2025–2026)

* Dominance of 4K: 4K UHD resolution is the default standard for 55-inch sets, projected to reach a 64% market share by 2026 Factmr.

* Price Parity: Entry-level 55-inch 4K TVs have reached price parity with older HD models, with retail prices dropping to the $300–$500 range globally Factmr.

* Premiumization Strategy: Despite falling entry-level prices, Philips is focusing on "premiumization" (OLED and Mini-LED) to maintain margins as standard LCD prices become commoditized Factmr.

* Software Economics: A significant shift is occurring toward OS-driven revenue. Manufacturers are increasingly monetizing TV operating systems through advertising and app commissions, which now account for up to 25% of hardware margins Factmr.

3. Sourcing & Consumer Intelligence

* Gaming Focus: High refresh rates (120Hz-144Hz) are now a critical purchase factor for 55-inch sets, with Philips models like the PUS8808 explicitly targeting this "Performance Series" niche Whathifi.

* Ambilight Loyalty: Consumer feedback indicates that Ambilight remains the "wow factor" that drives brand loyalty, often outweighing minor interface complaints Techradar.

* Global Supply: While Philips remains a major player, the B2B market shows a high concentration of OEM/ODM suppliers in regions like Guangdong, China, capable of producing similar high-spec OLED/Mini-LED panels for private labels .

Based on these insights, you can continue with:

Sources & References

23 sources cited · Verified industry data & reports

Philips - United States | Philips

Philips

Learn more about Philips and how we help improve people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

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Wikipedia

Koninklijke Philips N.V., commonly known as Philips, is a Dutch multinational health technology company and former major consumer electronics manufacturer.

Philips: Global home

Philips

We're a health technology company improving people's health and well-being through meaningful innovation.

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X · Philips

Introducing Philips Ambient Experience with Disney themes. We're collaborating with Disney to bring a whole new world of storytelling to pediatric MRI to help ...

About us

Philips

At Philips, our purpose is to improve people's health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, ...

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Instagram · philips

For 135 years, Philips has focused on improving lives through innovation. In the early 1900s we helped make breakthroughs in X-ray imaging. More than a ...

Philips 55 Smart 4k

Overview

1. Core Product Insights

2. Market & Pricing Trends (2025–2026)

3. Sourcing & Consumer Intelligence

Philips 55 Inch 4k Smart Tv Oled808 Pml9008 Pus8808

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Sources & References