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Global Smartphone Market Share: Quarterly

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Consumer sentiment remained elevated as inflation trended down and local currencies remained strong. Latin America and Europe were the fastest-growing regions, recording 4% YoY growth due to improved macroeconomic conditions and OEMs' expansion. Samsung led the global smartphone market with a 20% share, growing 7% YoY in Q2 2025. The global smartphone market declined by 7% YoY in Q2 2026 as the memory shortage deepened and memory prices continue to rise. Xiaomi recorded the steepest decline among the top five smartphone brands, with shipments falling 26% YoY in Q2 2026. The global smartphone market remained under pressure in Q1 2026, with shipments declining 3% YoY driven by the shortage of memory components and weaker demand.

Samsung smartphone market share quarterly 2026 | Statista

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Samsung has remained a major competitor in the global smartphone market. In the second quarter of 2026, the company held a 22.6 percent share of global smartphone shipments. Its longtime rival Apple ranked second with 21.1 percent. Samsung’s smartphone market share The smartphone market has fluctuated considerably since 2009. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2025 alone, the South Korean electronics giant shipped 241.2 million smartphones worldwide and accounted for 18.2 percent of all smartphone shipments. Premium StatisticWorldwideSmartphone market share worldwide from 4th quarter 2009 to 1st quarter 2026, by vendor Premium StatisticUSADistribution of smartphone shipments in the United States from 1st quarter 2025 to 1st quarter 2026, by manufacturer · Premium StatisticAsia +1Market share of Samsung smartphones in the Asia-Pacific region in 2nd quarter 2026, by country or territory Premium StatisticWorldwideSmartphone unit shipments of Samsung worldwide from 1st quarter 2010 to 1st quarter 2026 (in million units)

Top Selling Samsung Phones 2026: Best Picks Revealed

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Samsung has remained a major competitor in the global smartphone market. In the first quarter of 2026, the company held a 21.7-percent share of ... ... A complete overview of Samsung sales statistics, market share, revenue by segments, and AI trends – visualized with amazing graphs & charts. Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive ... ... Samsung Galaxy S26: Analysis and Implications for the ... According to a report from IDC, 2026 is expected to mark the widespread adoption of 200MP sensors in China's smartphone market. The Samsung smartphone ecosystem remains a dominant force in the global market, holding a 21.7% share of shipments as of Q1 2026 6. The brand's strategy has shifted towards a "Digital Experience" (DX) focus, integrating agentic AI across its flagship Galaxy S26 series to anticipate user routines and actions 7. While high-end models like the S26 Ultra and Z Fold series drive innovation with features like "Privacy Displays" and multi-fold technology, there is a significant market trend toward mid-range devices that offer longevity and performance without flagship price tags 4. In the US specifically, the market has reached a state of maturity where 54% of adults plan to purchase a new device within the next year 5. However, consumers are increasingly prioritizing practical improvements—such as battery life and repairability—over purely aesthetic or status-driven upgrades. This shift is reflected in the growing popularity of refurbished devices and modular hardware subscription models designed to combat inflation and rising component costs 45. Global smartphone shipment market share of Samsung by quarter

Samsung Sales: Market Share, Revenue & Statistics (2026)

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A complete overview of Samsung sales statistics, market share, revenue by segments, and AI trends – visualized with amazing graphs & charts. Last updated in January 2026. ... Samsung, a household name in technology, continues to make waves in 2026. Samsung sales statistics paint a vivid picture of its stint in the market. Loading ... A brand new Samsung commercial showcasing some of the newest AI features of Galaxy S26 series of smartphones. While smartphones, especially the Galaxy series, have historically been significant contributors, the company’s presence in other sectors like consumer electronics (TVs, home appliances), semiconductor manufacturing, and display panels also greatly influences its overall sales. The balance across these sectors helps Samsung maintain a robust revenue stream. ... Žan Kelbič is a digital marketing specialist who combines his programming background with a love for writing and visual design. He's always on the lookout for new technology trends, such as AI, mobile computing, and cutting-edge computer tech. Samsung showcased their latest innovations at CES 2026 (Consumer Electronics Show). The bestselling Samsung smartphone in 2025 is Galaxy S25 Ultra. Samsung Galaxy S25 Ultra is considered the best Samsung phone in 2025, followed by the brand new Galaxy Z Fold 7. Samsung’s flagship model for 2026 will be the Samsung Galaxy S26 Ultra.

Smartphone market share by vendor quarterly 2026| Statista

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Statista Data Statistics Explore 170+ industries Topics Browse curated content by subject Reports Download in-depth research studies Consumer Insights Know your consumers Market Insights Size markets & forecast trends eCommerce Insights Benchmark stores & marketplaces Research AI Get fast answers you can defend However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of the Galaxy Series, Samsung's smartphone shipments totaled nearly ... Log in or register to access precise data.Get access now million units globally in the first quarter of 2026. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than ... Log in or register to access precise data.Get access now million iPhones worldwide in the first quarter of 2026. While Apple and Samsung are typically the two major companies challenging for the top spot, Xiaomi managed to climb the smartphone market ladder, recording shipments of ... Log in or register to access precise data.Get access now million smartphones in the first quarter of 2026.

Global Smartphone Market to Fall 14% in 2026 as Samsung is Expected ...

counterpointresearch.com

Global smartphone shipments are forecast to fall 14.3% YoY in 2026, with the downturn extending into 2027 as component costs and affordability pressures intensify. Samsung is set to retake the global No. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation. The global smartphone market is forecast to decline 14.3% year on year in 2026, according to Counterpoint Research's latest Smartphone Market Outlook Tracker, as higher component costs, reduced availability of lower priced devices and weaker consumer affordability weigh on demand. Apple is expected to launch its first foldable smartphone in Q3 2026. We forecast high-single-digit million unit shipments for the device, and therefore unlikely to change Apple’s overall shipment trajectory. Nevertheless, it establishes an important foundation for future Apple device portfolio expansion in the coming years. Leading Chinese smartphone manufacturers are expected to experience substantially greater shipment pressure because of their exposure to price sensitive consumers, mid-range-focused devices portfolios and emerging markets.