Phone V21

Smartphones - Worldwide | Statista Market Forecast

www.statista.com

Taking into account the total population, the per person revenue in the Smartphones market is expected to be approximately US$63.65 in 2026. This metric provides an interesting perspective on the individual economic impact of this market segment. Looking ahead to 2030, the volume of the Smartphones market is projected to reach 1.75bn pieces units. This suggests a steady growth trajectory for the market. Moreover, in 2027, the market is predicted to experience a volume growth of 1.3%. According to estimates, this market segment is expected to experience an annual growth rate of 3.86% (CAGR 2026-2030). When comparing global revenue figures, it is noteworthy that China leads the way, generating US$118.2bn in revenue in 2026. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade.

IDC - Smartphone Market Insights

www.idc.com

Average selling prices are up 27.6% this year and will keep rising well into 2027. The era of the cheap smartphone has ended. From here, the winners will be the vendors with the scale and supply leverage to hold demand at prices consumers have never had to pay before.” Francisco Jeronimo, Vice President for Worldwide Client Devices, IDC ... The crisis is not hitting everyone equally. Android bears almost the entire decline, falling 24.3% in 2026 as its most exposed vendors retreat from the entry tiers they can no longer serve profitably. Almost nothing in this forecast grows, except foldables. The category will grow 12.6% in 2026 to 22.9 million units, then accelerate to 18% growth in 2027, reaching roughly 27 million units. The rapid growth is thanks to Apple’s entry into the category in the second half this year. Android share drops seven percentage points in a single year. iOS share does the opposite trend, increasing almost four percentage points from last year to record high 23.6% share as shipments remain relatively resilient, down just 1.3% YoY in 2026. Low-end vendors are doing their best to adjust strategy, cut costs, and shift their portfolios toward higher margin devices; however, the challenge isn’t strategy – it’s creating demand for these traditionally low-end brands at higher price segments. Consumers are increasingly opting for a premium brand when the price gap reduces, and financing is readily available.” · “The second quarter of 2026 brought a widening gap between the top and bottom of the market.

IDC - Smartphone Market Share

www.idc.com

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2026 (Final Historical results, shipments in millions of units) Company 2Q26 Shipments 2Q26 Market Share 2Q25 Shipments 2Q25 Market Share Year-Over-Year Change Samsung 62.7 22.7% 58.0 19.4% 8.1% Apple 55.7 20.2% 48.5 16.3% 14.9% Xiaomi 31.2 11.3% 42.4 14.2% -26.4% OPPO 28.9 10.5% […] Average selling prices are up 27.6% this year and will keep rising well into 2027. The era of the cheap smartphone has ended. From here, the winners will be the vendors with the scale and supply leverage to hold demand at prices consumers have never had to pay before.” · Francisco Jeronimo, Vice President for Worldwide Client Devices, IDC ... The crisis is not hitting everyone equally. Android bears almost the entire decline, falling 24.3% in 2026 as its most exposed vendors retreat from the entry tiers they can no longer serve profitably. Almost nothing in this forecast grows, except foldables. The category will grow 12.6% in 2026 to 22.9 million units, then accelerate to 18% growth in 2027, reaching roughly 27 million units. The rapid growth is thanks to Apple’s entry into the category in the second half this year. Android share drops seven percentage points in a single year. iOS share does the opposite trend, increasing almost four percentage points from last year to record high 23.6% share as shipments remain relatively resilient, down just 1.3% YoY in 2026.

Global Smartphone Market Share: Quarterly

counterpointresearch.com

Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Counterpoint Research Insight

Smartphone Market Trends, Share and Forecast, 2026-2033

www.coherentmarketinsights.com

By Distribution Channel, OEM dominates the overall market with an estimated share of 50% in 2026 as rising global smartphone demand. By Region, North America hold the largest market share of 44.6% in 2026 as consumer demand for innovation. To learn more about this report, Request Free Sample To learn more about this report, Request Free Sample · The Global Smartphone market is witnessing the dominance of the Android operating system with an estimated 62.7% market share in 2026 over other operating systems like iOS. Android contributes the highest share owing to its highly customizable and open-source nature allowing for ease of use across devices and distribution channels. To learn more about this report, Request Free Sample · The Global Smartphone market witnesses the 50% share in 2026 from OEM distribution channels compared to other channels like retail and e-commerce. Original Equipment Manufacturers (OEMs) have strategic partnerships with various smartphone brands which help drive sales. In terms of Operating System, Android is estimated to dominate the market revenue share in 2026. Apple, Google, Honor, Huawei, Microsoft, OnePlus, Oppo, Realme, Samsung, Sony, TCL, Tecno, Transsion, Vivo, and Xiaomi are the major players. North America is expected to lead the global smartphone market. ... We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports Customize Now

Smartphones Market Size, Outlook & Industry Forecast, 2031

www.mordorintelligence.com

In terms of shipment volume, the market was valued at 1.18 billion units in 2025 and is expected to grow from 1.21 billion units in 2026 to 1.35 billion units by 2031, at a CAGR of 2.21% during the forecast period (2026-2031). Premiumization, propelled by on-device generative AI and larger neural engines, is raising average selling prices even as shipments level off in mature economies. Brands are matching this hardware leap with longer software-support windows and zero-interest financing, which smooths upgrade cycles and sustains demand. Component inflation also squeezes razor-thin gross margins, prompting some tier-two brands to postpone launches or bundle fewer accessories. Relief is unlikely before mid-2026 when new fabs ramp, keeping pressure on low-end ASPs across the smartphones market and potentially widening the digital divide. Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026. The smartphones market size stood at USD 609.29 billion in 2026.