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Global Smartphone Market Share: Quarterly

counterpointresearch.com

May 18, 2026 · Summary · Type: Insight · Published: May 18, 2026 · Team Counterpoint · Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem.

This latest global smartphone market report puts Samsung first ...

www.phonearena.com

Offer Ends 6.1.2026 at 11.59pm ET. New members get $5/mo off the $25/mg Visible plan, $35/mo Visible+ plan, or $45/mo Visible+ Pro plan for the first 12 months. Promo code FRESHSTART required at checkout. Buy at Visible ... Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. The Galaxy S26 Ultra and iPhone 17 Pro Max are two of the world's best-selling mobile devices. | Image by PhoneArena · After undoubtedly leading the world in handset sales last year, Apple started 2026 on a similarly high note, edging out Samsung with a 21 percent market share on the back of a 5 percent increase in volume from Q1 2025. The industry's first dip since mid-2023 is described as a "mild precursor for what lies ahead in 2026", and of course, rising memory chip costs are largely to blame for an avalanche of product price hikes that's likely to cause massive drops in consumer demand around the world and across brands. Yes, it appears that Samsung may have (narrowly) won this year's first battle for global mobile industry supremacy, although it's hard to imagine that the Galaxy S26 Ultra makers will be able to keep the iPhone 17's manufacturers at bay through the end of 2026.

IDC - Smartphone Market Share

www.idc.com

Company 1Q26 Shipments 1Q26 Market Share 1Q25 Shipments 1Q25 Market Share Year-Over-Year Change Samsung 62.4 21.2% 60.6 20.0% 2.9% Apple 61.8 21.0% 59.1 19.5% 4.4% Xiaomi 33.8 11.5% 41.8 13.8% -19.1% OPPO 30.7 10.5% 34.1 11.3% -9.9% vivo 21.2 7.2% 22.7 7.5% -6.9% Others 84.0 28.6% 84.3 27.8% -0.3% Total 293.8 100.0% 302.6 100.0% -2.9% […] The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 ) Company shipments are branded device shipments and exclude OEM sales for all vendors. NEEDHAM, Mass., June 23, 2026 – According to final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker · , global smartphone shipments decreased 2.9% year-over-year (YoY) to 293.8 million units in the first quarter of 2026 (1Q26). OEMs are responding with tighter cost controls, reduced marketing and channel support, and increased use of despecing strategies – but such measures also limit growth. 2026 represents a critical inflection point for vendors to reinvent themselves as rising component, energy, and logistics costs due to the recent war in the Middle East compound downside risks on the market outlook and pressure global smartphone demand.”

IDC - Smartphone Market Insights

www.idc.com

The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Final Historical results, shipments in millions of units) ... Company shipments are branded device shipments and exclude OEM sales for all vendors. NEEDHAM, Mass., May 12, 2026 – According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker · , global smartphone shipments decreased 2.9% year-over-year (YoY) to 293.8 million units in the first quarter of 2026 (1Q26). OEMs are responding with tighter cost controls, reduced marketing and channel support, and increased use of despecing strategies – but such measures also limit growth. 2026 represents a critical inflection point for vendors to reinvent themselves as rising component, energy, and logistics costs due to the recent war in the Middle East compound downside risks on the market outlook and pressure global smartphone demand.” Who were the Top 5 Smartphone Companies in Q1 2026? Despite the current market challenges, Samsung and Apple – the two leading companies, were also the only two companies in the global top 5 to register a YoY growth. Their strong focus on premium and higher leverage with memory suppliers has them better positioned them to manage this crisis and gain market share.

Smartphone Market Trends, Share and Forecast, 2026-2033

www.coherentmarketinsights.com

The tech brand, known globally for its innovations in laptops and electronics, is partnering with Indkal Technologies to manage the launch event. To learn more about this report, Request Free Sample · The Global Smartphone market witnesses the 50% share in 2026 from OEM distribution channels compared to other channels like retail and e-commerce. Ahead of the release, its Flipkart microsite confirms the phone will feature AI tools like Object Eraser, Edit Suggestions, and Image Clipper for enhanced creativity and productivity. To learn more about this report, Request Free Sample · The Global Smartphone market is witnessing the dominance of the Android operating system with an estimated 62.7% market share in 2026 over other operating systems like iOS. By Region, North America hold the largest market share of 44.6% in 2026 as consumer demand for innovation. To learn more about this report, Request Free Sample · The smartphone market continues to grow rapidly, driven by rising digital connectivity, evolving consumer preferences, and technological advancements. Smartphones have become essential tools, integrating communication, entertainment, productivity, and health tracking into daily routines. Regional and global players compete intensely by offering devices across various price segments, from budget-friendly to premium models. The CAGR of the Smartphone Market is projected to be 5.6% from 2026 to 2033. Growing connectivity needs and camera advancements are the major factors driving the growth of the global smartphone market.

Omdia: Global smartphone market grew 2% in 2025, while memory ...

omdia.tech.informa.com

Global smartphone shipments reached 1.25 billion units in 2025, a 2% increase marking the highest annual level since 2021. Omdia analyzes this growth, driven by strong refresh demand and Apple reaching an all-time high volume, while cautioning that rising component costs and supply-side pressures create a disruptive outlook for 2026. Omdia research reveals the global smartphone market grew 2% in 2025 to 1.25 billion units. While Apple and Samsung reached new heights, rising DRAM and NAND costs signal a difficult 2026. LONDON, January 29, 2026: The latest research from Omdia reveals that global smartphone shipments grew by 2% in 2025 to 1.25 billion units, marking the highest annual level since 2021. All regions grew compared to 2024, except for Greater China, which marginally declined amid the fading effect of the national subsidy scheme that boosted its performance in early 2025. The smartphone market ended 4Q25 with 4% year-over-year growth, bolstered by seasonal tailwinds and strong vendor performance. Despite this momentum, rising costs for key components and memory late in the period have started to dampen volume growth expectations for the start of 2026.