Q Mobile Phone

Global Smartphone Market Share: Quarterly

counterpointresearch.com

Xiaomi recorded the steepest decline among the top five smartphone brands, with shipments falling 26% YoY in Q2 2026. vivo smartphone shipments declined 21% YoY in Q2 2026, as pressure on lower price segments outweighed resilience in its mid-to-premium portfolio. Rising component costs and weaker demand across price-sensitive markets continued to weigh on overall shipment performance. ... This report is part of a series of market monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry. The global smartphone market declined by 7% YoY in Q2 2026 as the memory shortage deepened and memory prices continue to rise. OPPO witnessed a 3% YoY decline in shipments in Q4 2024, although the brand performed well in China, LATAM and Western Europe. In the 5G segment, Apple dominated the global market with a 32% share, followed by Samsung at 16%. Among the top five brands, Xiaomi recorded the highest 5G growth at 33% YoY, driven by strong demand in China, India and Russia. Low-cost 5G and the diffusion of GenAI in lower price segments are key trends to look out for in 2025.

IDC - Smartphone Market Share

www.idc.com

Company 1Q26 Shipments 1Q26 Market Share 1Q25 Shipments 1Q25 Market Share Year-Over-Year Change Samsung 62.4 21.2% 60.6 20.0% 2.9% Apple 61.8 21.0% 59.1 19.5% 4.4% Xiaomi 33.8 11.5% 41.8 13.8% -19.1% OPPO 30.7 10.5% 34.1 11.3% -9.9% vivo 21.2 7.2% 22.7 7.5% -6.9% Others 84.0 28.6% 84.3 27.8% -0.3% Total 293.8 100.0% 302.6 100.0% -2.9% […] The premiumization trend will continue even as the memory prices are expected to stabilize by the second half of 2027. Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 (Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 ) Company shipments are branded device shipments and exclude OEM sales for all vendors. Worldwide smartphone shipments are forecast to decline 13.9% year-on-year in 2026 to 1.09 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This is a further downward revision from IDC’s previous forecast of a 12.9% decline issued in February, and would mark the steepest annual contraction in smartphone history. Samsung reclaimed the top position in Q1 2026, primarily due to strong demand for the new Galaxy S26 Ultra. This led to a 2.9% YoY increase in shipments compared to the previous year, despite the later launch. The Ultra’s performance was enhanced by its consistent pricing compared to its predecessor.

QMobile Phones 2026 Guide: Best Budget & Feature Models

electronics.alibaba.com

The global smartphone market remained under pressure in Q1 2026, with shipments declining 3% YoY driven by the shortage of memory components and ... Smartphone Market Size, Share, Value | Growth Report ... ... The global smartphone market market size is valued at USD 642.64 billion in 2026 and is expected to grow to USD 1129.19 billion by 2034, registering a CAGR ... Smartphone Market Size, Share & Trends Report, 2026-2033 This graph shows the market share of mobile vendors worldwide from May 2025 - May 2026. Apple has 31.95%, Samsung has 18.84% and Xiaomi has 8.84%. ... Samsung and Apple Grew in Q1 2026 As the Global Smartphone Shipments Declines 2.9% amid memory constraints, according to IDC ... * Consumer Shift: Market trends show a "niche-budget" consolidation for QMobile. While it lacks the "tech prestige" of newer brands, its household name and extensive local distribution network keep it relevant in the sub-$100 (USD) price bracket. Mobile57Qmobile As of 2026, QMobile, once Pakistan's dominant mobile phone brand, has successfully pivoted from a mid-range contender to a specialist in the ultra-budget smartphone and feature phone segments.

IDC - Smartphone Market Insights

www.idc.com

Low-end vendors are doing their best to adjust strategy, cut costs, and shift their portfolios toward higher margin devices; however, the challenge isn’t strategy – it’s creating demand for these traditionally low-end brands at higher price segments. Consumers are increasingly opting for a premium brand when the price gap reduces, and financing is readily available.” · “The second quarter of 2026 brought a widening gap between the top and bottom of the market. Huawei stands apart, posting 19.9% YoY growth by holding prices steady in China as the Android competition raised prices, running targeted promotions, leveraging strong brand loyalty in its domestic market, and widening its lineup to cover more of the price spectrum.” · Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2026 (Final Historical results, shipments in millions of units) The average selling price of a smartphone will reach $581 in 2026, up 27.6% in a single year and revised upward from the $550 we projected last quarter. More brands are passing the increased cost to the end consumer, with prices rising faster than we expected. BOSTON, August 28, 2026 – The global smartphone market shrank 7.4 % year-on-year to 276.3 million units in the second quarter of 2026 (2Q26), according to the final historical data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, The memory crisis continues to disrupt the smartphone market with unprecedented costs and strained supply, with Q2 2026 marking the second quarter of consecutive year-on-year decline.

Leading Smartphone Brands Trend 2026

www.accio.com

The report highlights the rapid growth of the global smartphone market and the increasing consumer demand for advanced mobile devices. Global Version Xiao Mi 14T Dimensity 8300-Ultra 50MP Camera ... ... Min. order: 1 piece ... Min. order: 1 piece ... Brand New S24Ultra 7.3 Inch AI Android Smartphone 16GB+1TB T... ... Min. order: 1 piece ... Min. order: 1 unit ... Given the trend of multi-screen phones becoming more accessible and the anticipation of brands like OnePlus and Oppo introducing such devices, foldable phones represent a growing segment. Smartphone Market 2026 Analysis by Market Share ... The Smartphone Market is witnessing rapid growth, driven by rising consumer demand for advanced mobile devices, increasing adoption of 5G ... ... 1. Built-in AI becomes the "heart" of the phone. · 2. The rise of smart super apps. Smartphone Market's Role in Shaping Industry Trends 2026 ... The global Smartphone Market is poised for significant expansion, projected to reach an estimated $718 billion by 2026, with a robust Compound ...Read more · The global smartphone market is experiencing rapid growth, driven by increasing consumer demand for advanced mobile devices, the widespread adoption of 5G technology, and the proliferation of smart applications 1. Monitor Brand-Specific Trends: Although lower, the peaks in "smartphone brands" and "flagship smartphones" searches still represent opportunities for targeted campaigns around new model releases or competitive comparisons. The smartphone market in 2026 is set to undergo a dramatic internal transformation, driven by deeply integrated artificial intelligence, new screen technologies, and advanced connectivity 6.

Q2 2026 Global Smartphone Shipments Slump to Lowest Q2 Level in ...

counterpointresearch.com

Global smartphone shipments fell 11% YoY in Q2 2026 reaching the lowest second-quarter levels since 2013 as the DRAM and NAND shortage intensified. Samsung reclaimed the global leadership position with a 24% market share, recording the strongest YoY growth among the top five brands, as pricing and competitive dynamics in certain regions worked in its favor. Source: Counterpoint Research’s preliminary Market Monitor report (based on sell-in) Notes: OPPO includes OnePlus and realme. Percentage totals may not add up to 100% due to rounding. Samsung reclaimed its global No.1 position with a 24% share in Q2 2026 and recorded the strongest growth among top five brands. Xiaomi, OPPO and vivo each recorded double-digit percentage YoY shipment declines in Q2 2026 due to increased market volatility stemming from rising memory costs, which weighed on demand in the price-sensitive entry and mid-range segments. Considering their greater exposure to these tiers, all three brands were disproportionately affected as consumers delayed purchases, traded down to older-generation devices, or extended replacement cycles. OPPO and vivo ranked fourth and fifth in the market in Q2 2026, capturing an 11% and 8% shipment share, respectively. vivo faced supply challenges and the recent price hikes pushed several of its key models out of their crucial price bands, weighing further on the brand’s shipments.