Regza TV Buying Guide: ZX1, Z670 & Gaming Models

The Regza TV brand, led by TVS REGZA Corporation, is currently a market leader in Japan and a major innovator in the global premium TV segment Wikipedia Facebook. For 2026, the brand has shifted focus toward "Super-Size" displays and AI-driven picture processing Regza Facebook.

Key Product & Technology Insights

Flagship Innovation: The ZX1 Series features world-first RGB Mini LED technology, which uses independent Red, Green, and Blue LEDs to achieve peak brightness exceeding 5,000 nits and high color purity (91.14% BT.2020) Facebook Tomsguide.
REGZA Engine ZR $\alpha$: This AI-powered chip employs deep learning for real-time scene analysis, specifically optimizing contrast for extreme brightness in "Sunlit Scene Reproduction" and natural skin tones Toshiba-Visual Facebook.
Gaming & Lifestyle: The 2026 lineup includes 144Hz–180Hz gaming monitors (Z570S series) and the ArtVision G700, which uses matte panels and AI sensing to simulate physical artwork Regza Facebook.

Market Trends & Pricing

Home Theater Growth: There is a significant trend toward massive screens, with Regza launching 100-inch to 116-inch models to capture the luxury home theater market Regza Techtrp.
Pricing Landscape:
Ultra-Premium: The 116-inch ZX1R flagship is priced at approximately ¥6,600,000 (~$45,000) Kakaku Impress.
High-End Consumer: The 65-inch Z670R series is a volume driver, often retailing around $697–$899 after discounts Yahoo Camelcamelcamel.
Market Share: Regza maintains the No. 1 position in Japan and is expanding its global footprint by leveraging Hisense's manufacturing scale with specialized Japanese tuning Facebook Alibaba.