Samsung Big Screen TV Buying Guide 2026

Samsung's 2026 big screen TV strategy focuses on ultra-large formats (98-inch+), AI-driven personalization, and an expanded Mini LED lineup. The company remains the global leader in the premium segment (TVs >$2,500) with a 54.3% market share Samsung Techtimes.

2026 Product Highlights & Tech Trends

* OLED Expansion: The S95H QD-OLED flagship is 35% brighter, reaching nearly 3,000 nits. New features like "Glare Free" tech and the flush-to-wall "FloatLayer" design are now standard on high-end models Samsung Thebigscreenstore.

* The 98-inch Standard: Samsung has significantly expanded its 98-inch offerings, including the first-ever 98-inch version of "The Frame" Thebigscreenstore.

* Vision AI Companion: This core software platform integrates real-time AI upscaling, voice assistance (Bixby/Copilot), and specialized "AI Football Mode" for optimized sports viewing Samsung.

* Value Mini LED: A new M-Series (M80H, M70H) sit below the flagship Neo QLEDs to make Mini LED technology more accessible to mass-market buyers Samsung Thebigscreenstore.

Market Dynamics

* Rising Costs: Shortages of DRAM and NAND Flash memory are expected to drive up retail prices for large-screen TVs throughout late 2026 Techtimes.

* Competitive Pressure: While Samsung leads, TCL and Hisense are aggressively gaining ground, particularly in the 85-inch+ category Techtimes.

* Shift in Sizes: 65-inch and 75-inch models have become the new "standard" promotional sizes as manufacturers move away from lower-margin 32-inch TVs Elechid Techtimes.

The file below provides current B2B sourcing data for 98-inch Samsung models, including pricing from $2,300/unit and wholesale MOQ options.