Sigma 28 70

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Overview

Product sourcing insights & recommendations

www.sigmaphoto.com
www.sigma-global.com
25 来源

The Sigma 28-70mm f/2.8 DG DN Contemporary has established itself as a high-potential "everyday carry" lens, primarily valued for being the lightest and smallest f/2.8 standard zoom for mirrorless systems SigmaphotoSigma-Global.

Market Trends & Insights

* The "Weight Reduction" Trend: Market demand has shifted toward compact mirrorless setups. Weighing only 470g, this lens targets travel photographers and gimbal videographers who find traditional 800g+ Art or GM lenses too heavy DpreviewDustinabbott.

* Positioning: It serves as a "Contemporary" alternative to the Sigma 24-70mm Art, offering 90% of the performance at roughly 50% of the weight MpbOpticallimits.

* Consumer Sentiment: Users praise its exceptional center sharpness and quiet autofocus The-Digital-PictureSigmaphoto. However, some professional users highlight the lack of full weather sealing (mount-only) and significant barrel distortion at 28mm as key trade-offs DpreviewDustinabbottL-Camera-Forum.

Competitive Landscape

In the mid-range market, it competes directly with the Tamron 28-75mm f/2.8 G2 and the Sony 20-70mm f/4 G YoutubeReddit. While the Tamron offers slightly more reach (75mm) and better weather sealing, the Sigma remains the top choice for those prioritizing the absolute smallest form factor Dustinabbott.

Sourcing & Pricing Insights

Current wholesale and used market data shows high availability for the Sony E-mount version, with bulk pricing ranging from $679 to $730 per unit depending on condition and order volume. The L-mount version is also available through specialized distributors.

Sigma 28 70mm F2.8 Dg Dn Contemporary Lens Sony E Mount L Mount

Products · 2 lists

Wholesale Used Sig Ma Digital Camera Lenses 28-70mm F2.8 DG DN Camera Lens E Mount Art Full Frame

Wholesale Used Sig Ma Digital Camera Lenses 28-70mm F2.8 DG DN Camera Lens E Mount Art Full Frame

$6994.8(609)
MOQ: 1 piece
Sigma brandF2.8 apertureDG DN Contemporary series50+ store reviews35% reorder rate300+ views from America
Shenzhen Xinruiqi Technology Co., Ltd.Shenzhen Xinruiqi Technology Co., Ltd.verified🇨🇳CN2 yrs
28-70mm F2.8 DG DN Lens

28-70mm F2.8 DG DN Lens

$716.304.7(419)
MOQ: 1 unit
Sigma brandF2.8 apertureDG DN Contemporary series≤6h response time
Exports King LimitedExports King Limited🇭🇰HK2 yrs
DongFu Wholesale Used Digital Camera Lenses 28-70mm F2.8 Dg Os Hsm Art Lenses

DongFu Wholesale Used Digital Camera Lenses 28-70mm F2.8 Dg Os Hsm Art Lenses

$7304.7(401)
MOQ: 1 piece
Sigma brandF2.8 apertureDG DN Contemporary series800+ store reviews48% reorder rate≤8h response time
Guangzhou Benmingming Technology Development Co., Ltd.Guangzhou Benmingming Technology Development Co., Ltd.🇨🇳CN5 yrs
Sigma 28-105mm F2.8 DG DN Art Full Frame Telephoto Zoom Lens for E Mount

Sigma 28-105mm F2.8 DG DN Art Full Frame Telephoto Zoom Lens for E Mount

$1,3204.7(619)
MOQ: 1 piece
50+ store reviews33% reorder rate≤4h response time
Hunan Zhongchuang Xinyuan Electronic Commerce Technology Co., Ltd.Hunan Zhongchuang Xinyuan Electronic Commerce Technology Co., Ltd.🇨🇳CN4 yrs
Sigma 28-105mm F2.8 DG DN Art 28105 Full-frame Large Aperture Zoom Lens with 82mm Filter Promotion

Sigma 28-105mm F2.8 DG DN Art 28105 Full-frame Large Aperture Zoom Lens with 82mm Filter Promotion

$1,290.48-1,408.874.4(383)
MOQ: 2 pieces
200+ store reviews22% reorder rate200+ views from America≤2h response time
Guangdong Daoran Film And Television Equipment Co., Ltd.Guangdong Daoran Film And Television Equipment Co., Ltd.verified🇨🇳CN15 yrs
HFT Professional Sigma 18-50mm F2.8 DC DN Contemporary for Mount Mirrorless Digital Camera Lens 55mm Filter Aluminum Wholesale

HFT Professional Sigma 18-50mm F2.8 DC DN Contemporary for Mount Mirrorless Digital Camera Lens 55mm Filter Aluminum Wholesale

$375.234.4(54)
MOQ: 2 pieces
≤3h response time
Xiamen Zhangzhu Electronic Products Co., Ltd.Xiamen Zhangzhu Electronic Products Co., Ltd.🇨🇳CN1 yr
HFT Professional Sigma 18-50mm F2.8 DC DN E Mount Contemporary Mirrorless Lens 55mm Filter Silicone Wholesale

HFT Professional Sigma 18-50mm F2.8 DC DN E Mount Contemporary Mirrorless Lens 55mm Filter Silicone Wholesale

$244-2664.1(907)
MOQ: 2 pieces
≤1h response time
Shenzhen Hongyu Xinghui Trading Co., Ltd.Shenzhen Hongyu Xinghui Trading Co., Ltd.🇨🇳CN1 yr
DF Wholesale Price Original Digital Lens 24-70mm F/2.8 DG DN Art l E Mount Full Frame Slr Camera Used Zoom Lens

DF Wholesale Price Original Digital Lens 24-70mm F/2.8 DG DN Art l E Mount Full Frame Slr Camera Used Zoom Lens

$7804.7(766)
MOQ: 1 piece
800+ store reviews48% reorder rate100+ views from America≤8h response time
Guangzhou Benmingming Technology Development Co., Ltd.Guangzhou Benmingming Technology Development Co., Ltd.🇨🇳CN5 yrs
TTArtisan 14mm F2.8 ASPH. Full Frame Ultra Wide Angle Camera Lens Starry Photography L-Mount for Sony E Trade Show Equipment

TTArtisan 14mm F2.8 ASPH. Full Frame Ultra Wide Angle Camera Lens Starry Photography L-Mount for Sony E Trade Show Equipment

$1604.8(704)
MOQ: 1 piece
Shenzhen Wotu Imaging Equipment Co., Ltd.Shenzhen Wotu Imaging Equipment Co., Ltd.verified🇨🇳CN3 yrs
TTArtisan 100mm F2.8 2X Macro Lens for Sony E Fuji X GFX Nikon Z F Canon RF EF Lumix L M43 Leica L Mount Digitale and SLR Camera

TTArtisan 100mm F2.8 2X Macro Lens for Sony E Fuji X GFX Nikon Z F Canon RF EF Lumix L M43 Leica L Mount Digitale and SLR Camera

$280-3004.8(819)
MOQ: 1 piece
Shenzhen Tianfuchen Digital Technology Co., Ltd.Shenzhen Tianfuchen Digital Technology Co., Ltd.verified🇨🇳CN2 yrs
TTArtisan 100mm F2.8 2X Macro Lens for Sony E Fuji X GFX Nikon Z F Canon RF EF Lumix L M43 Leica L Mount Digitale and SLR Camera

TTArtisan 100mm F2.8 2X Macro Lens for Sony E Fuji X GFX Nikon Z F Canon RF EF Lumix L M43 Leica L Mount Digitale and SLR Camera

$280-3004.9(658)
MOQ: 1 piece
15% reorder rate100+ views from America≤2h response time
Shenzhen Sunji Technology Co., Ltd.Shenzhen Sunji Technology Co., Ltd.🇨🇳CN1 yr
AstrHori 6mm F2.8 Full Frame Circular Fisheye Lens Manual Focus Ultra-wide Angle Camera Lens for SONY E NIKON Z CANON RF L Mount

AstrHori 6mm F2.8 Full Frame Circular Fisheye Lens Manual Focus Ultra-wide Angle Camera Lens for SONY E NIKON Z CANON RF L Mount

$2804.5(877)
MOQ: 1 piece
100+ store reviews15% reorder rate≤5h response time
Shenzhen Yide Photographic Equipment Technology Co., Ltd.Shenzhen Yide Photographic Equipment Technology Co., Ltd.🇨🇳CN7 yrs
Jpsony Digital Cameras FE 24-50mm 24-70mm 24-105mm 70-300mm F6.3 F4.5 F2 F2.8 F4 ZA OSS E-mount G Full Fram Large Aperture Lens

Jpsony Digital Cameras FE 24-50mm 24-70mm 24-105mm 70-300mm F6.3 F4.5 F2 F2.8 F4 ZA OSS E-mount G Full Fram Large Aperture Lens

$789-4,3154.9(959)
MOQ: 1 piece
500+ store reviews14% reorder rate100+ views from America≤1h response time
Menn Industries Co., Ltd.Menn Industries Co., Ltd.🇨🇳CN18 yrs
Sigma 70-200mm F/2.8 DG DN OS Sports Full Frame Lens for E Mount

Sigma 70-200mm F/2.8 DG DN OS Sports Full Frame Lens for E Mount

$1,3604.7(615)
MOQ: 1 piece
50+ store reviews33% reorder rate100+ views from America≤4h response time
Hunan Zhongchuang Xinyuan Electronic Commerce Technology Co., Ltd.Hunan Zhongchuang Xinyuan Electronic Commerce Technology Co., Ltd.🇨🇳CN4 yrs
AUTHNTIC 24-70mm f/2.8 DG DN II Art Lens

AUTHNTIC 24-70mm f/2.8 DG DN II Art Lens

$4004.0(881)
MOQ: 10 units
100+ views from America
SACameraLandStorePtyLtdSACameraLandStorePtyLtdZA1 yr
Sigma 55mm F2.8 Full-Frame Mirrorless Camera Lens with Autofocus for Portrait and Vlog Shooting Native E-Mount and L-Mount

Sigma 55mm F2.8 Full-Frame Mirrorless Camera Lens with Autofocus for Portrait and Vlog Shooting Native E-Mount and L-Mount

$538.914.4(320)
MOQ: 2 pieces
200+ store reviews22% reorder rate≤2h response time
Guangdong Daoran Film And Television Equipment Co., Ltd.Guangdong Daoran Film And Television Equipment Co., Ltd.verified🇨🇳CN15 yrs
Viltrox AF 20mm F2.8 Full Frame Lens for Sony E-mount / Nikon Z-mount Camera Models

Viltrox AF 20mm F2.8 Full Frame Lens for Sony E-mount / Nikon Z-mount Camera Models

$1854.7(305)
MOQ: 1 piece
500+ store reviews25% reorder rate≤5h response time
Shenzhen Zhantian Video Equipment Technology Co., Ltd.Shenzhen Zhantian Video Equipment Technology Co., Ltd.🇨🇳CN8 yrs
High-quality Original Second-hand Sony E-Mount 28-70mm Full Frame Zoom Lens,used 28-70mm Lens for Sony A7 Series

High-quality Original Second-hand Sony E-Mount 28-70mm Full Frame Zoom Lens,used 28-70mm Lens for Sony A7 Series

$1944.5(293)
MOQ: 1 piece
100+ store reviews19% reorder rate200+ views from America≤4h response time
Dezhou Shengcheng Digital Technology Co., Ltd.Dezhou Shengcheng Digital Technology Co., Ltd.verified🇨🇳CN1 yr
Full-Frame E-Mount G Master Telephoto Prime Lens Professional Sports Used Sony SEL300F28GM FE 300mm F2.8 GM OSS Lens

Full-Frame E-Mount G Master Telephoto Prime Lens Professional Sports Used Sony SEL300F28GM FE 300mm F2.8 GM OSS Lens

$6,350-6,5004.7(990)
MOQ: 2 pieces
≤9h response time
TOZAI ENTERPRISE INC.TOZAI ENTERPRISE INC.🇯🇵JP2 yrs
Hot Sell Sonys FE 28-70mm F2 GM Lens Portrait Photography Zoom Lens

Hot Sell Sonys FE 28-70mm F2 GM Lens Portrait Photography Zoom Lens

$2,611-2,7114.5(868)
MOQ: 1 set
22% reorder rate≤2h response time
Shenzhen Miaoxiaocheng Technology Co., Ltd.Shenzhen Miaoxiaocheng Technology Co., Ltd.🇨🇳CN1 yr
Hot Sell Sonys FE 28-70mm F2 GM Lens Portrait Photography Zoom Lens

Hot Sell Sonys FE 28-70mm F2 GM Lens Portrait Photography Zoom Lens

$2,611-2,7114.7(682)
MOQ: 1 set
9% reorder rate≤4h response time
Chongqing Duoyi Trading Co., Ltd.Chongqing Duoyi Trading Co., Ltd.🇨🇳CN1 yr
For 24-50mm F2.8 G Full Frame E Mount Zoom Lens for Digital Video Camera

For 24-50mm F2.8 G Full Frame E Mount Zoom Lens for Digital Video Camera

$285.28-293.854.5(799)
MOQ: 1 set
≤2h response time
Shenzhen Qifanzhi Trading Co., Ltd.Shenzhen Qifanzhi Trading Co., Ltd.🇨🇳CN1 yr
7artisans 12mm F2.8 Camera Lens Ultra Wide Angle Micro Single Prime Lens for Canon for Sony for Oympus E-mount Lens Macro

7artisans 12mm F2.8 Camera Lens Ultra Wide Angle Micro Single Prime Lens for Canon for Sony for Oympus E-mount Lens Macro

$1884.7(926)
MOQ: 1 piece
2600+ store reviews21% reorder rate≤7h response time
Guangzhou Emilyfoto Co., Ltd.Guangzhou Emilyfoto Co., Ltd.verified🇨🇳CN7 yrs
For FE 24-50mm F2.8 G Zoom Lens for Full-frame & APS-C Cameras with E Mount Interface-Used Accessory

For FE 24-50mm F2.8 G Zoom Lens for Full-frame & APS-C Cameras with E Mount Interface-Used Accessory

$160.50-172.403.8(906)
MOQ: 2 sets
≤1h response time
Shenzhen Kaizehua Trading Co., Ltd.Shenzhen Kaizehua Trading Co., Ltd.🇨🇳CN1 yr
TTArtisan 11mm F2.8 Full Frame Ultra-Wide Fisheye Lens for Sony E Canon RF Nikon Z Mount Camera A7R3 A7S A7RII A6300 Z6 Z7

TTArtisan 11mm F2.8 Full Frame Ultra-Wide Fisheye Lens for Sony E Canon RF Nikon Z Mount Camera A7R3 A7S A7RII A6300 Z6 Z7

$203.56-215.314.8(599)
MOQ: 10 pieces
Shenzhen Lovefoto Technology Co., Ltd.Shenzhen Lovefoto Technology Co., Ltd.verified🇨🇳CN16 yrs
For FE 24-50mm F2.8 G Zoom Lens for Full-frame & APS-C Cameras with E Mount Interface

For FE 24-50mm F2.8 G Zoom Lens for Full-frame & APS-C Cameras with E Mount Interface

$265.25-275.254.6(201)
MOQ: 1 set
≤3h response time
Guizhou Feibo Trading Co., Ltd.Guizhou Feibo Trading Co., Ltd.🇨🇳CN1 yr
Hot Sell Now Mirrorless Digital Camera 7.5mm F2.8 Portrait Lens

Hot Sell Now Mirrorless Digital Camera 7.5mm F2.8 Portrait Lens

$1054.3(857)
MOQ: 10 pieces
100% reorder rate200+ views from America
Jiangsu Linxing Optics Co., Ltd.Jiangsu Linxing Optics Co., Ltd.🇨🇳CN17 yrs
7artisans 35mm 50mm 85mm T2.0 Full Frame Cine Spectrum Lens for Sony E Leica SIGMA Nikon Z Canon EOSR Cine Lenses Kit

7artisans 35mm 50mm 85mm T2.0 Full Frame Cine Spectrum Lens for Sony E Leica SIGMA Nikon Z Canon EOSR Cine Lenses Kit

$329-3894.9(942)
MOQ: 2 pieces
200+ store reviews34% reorder rate≤2h response time
Propitious Corp LimitedPropitious Corp Limited🇨🇳CN4 yrs
Machine Vision Lens 8mm F2.8 C-Mount 4/3" 12MP Fixed Focus for High-Precision Inspection

Machine Vision Lens 8mm F2.8 C-Mount 4/3" 12MP Fixed Focus for High-Precision Inspection

$180-2104.6(966)
MOQ: 100 pieces
19% reorder rate≤1h response time
Chengdu Century Huasha Trading Co., Ltd.Chengdu Century Huasha Trading Co., Ltd.🇨🇳CN2 yrs
Sigma 24mm F1.4 DG DN Full Frame E-Mount Fixed Focus Mirrorless Lens 17 Elements 14 Groups 11 Blades Silicone Focus Ring 72mm

Sigma 24mm F1.4 DG DN Full Frame E-Mount Fixed Focus Mirrorless Lens 17 Elements 14 Groups 11 Blades Silicone Focus Ring 72mm

$276.45-286.454.3(835)
MOQ: 2 pieces
≤3h response time
Guizhou Feibo Trading Co., Ltd.Guizhou Feibo Trading Co., Ltd.🇨🇳CN1 yr

Sources & References

25 sources cited · Verified industry data & reports

Sigma 28-70mm F2.8 DG DN | Contemporary | SIGMA Corporation of America

www.sigmaphoto.com

It also features a water and oil repellant coating on the front side of the lens. In short, the Sigma 28-70mm F2.8 DG DN | Contemporary combines all of the key optical features required of a large-aperture standard zoom lens, which are essential for photographing a wide variety of subjects in a range of shooting conditions. The new lens features just one lightweight focusing element, which keeps the AF unit small. This, along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance. The 28-70mm F2.8 DG DN | Contemporary weighs in at 470g, and when attached to the Sigma fp, the entire setup is 890g. Save on high-performance lenses, August 31–September 27. Shop Now ... L-Mount: 72.2mm x 101.5mm / 2.8 in. x 4.0 in. Sony E-mount 72.2mm x 103.5mm / 2.8 in. x 4.1 in. ... L-Mount: 470g / 16.6 oz. Sony E-mount: 470g / 16.6 oz. ... The optical design of the Sigma 28-70mm F2.8 DG DN | Contemporary is based on the 24-70mm F2.8 DG DN | Art, which is renowned for its outstanding optical performance throughout its zoom range. A large-aperture, standard zoom lens that is light and small enough for casual outings, the 28-70mm F2.8 DG DN | Contemporary will open up new photographic possibilities for better and more creative results. * As a standard zoom lens for full-frame mirrorless cameras with F2.8 brightness throughout the zoom range (Source: Sigma, as of February 2021)

28-70mm F2.8 DG DN | LENSES | Sigma

www.sigma-global.com

Likewise, the latest production and manufacturing techniques were employed to ensure exceptionally high build quality. The 28-70mm F2.8 DG DN | Contemporary introduces another fast, high-performance, large-aperture zoom lens to Sigma’s mirrorless line-up, offering a more compact alternative to the existing 24-70mm F2.8 DG DN | Art. It also features a water and oil repellant coating on the front side of the lens. In short, the Sigma 28-70mm F2.8 DG DN | Contemporary combines all of the key optical features required of a large-aperture standard zoom lens, which are essential for photographing a wide variety of subjects in a range of shooting conditions. Being slightly less wide-angle than the 24-70mm F2.8 DG DN | Art has allowed a significant reduction in the size of the 28-70mm F2.8 DG DN | Contemporary lens body. In order to fit with the design concept of the Contemporary line, which balances performance with portability, the new lens features a simpler dust and splash resistant structure and smaller switches. This makes it the smallest and lightest lens in its class*. The new lens features just one lightweight focusing element, which keeps the AF unit small. This, along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance. The 28-70mm F2.8 DG DN | Contemporary weighs in at 470g, and when attached to the Sigma fp, the entire setup is 890g.

Sigma 28-70mm f/2.8 DG DN Contemporary Lens for Sony E 592965

www.bhphotovideo.com

Buy Sigma 28-70mm f/2.8 DG DN Contemporary Lens for Sony E featuring E-Mount Lens/Full-Frame Format, Aperture Range: f/2.8 to f/22, Two FLD Elements, Two SLD Elements, Three Aspherical Elements, Super Multi-Layer & Nano Porous Coatings, Water- and Oil-Repellent Front Coating, Stepping Motor AF System, Rounded 9-Blade Diaphragm, Dust- and Splash-Proof Design. The 28-70mm f/2.8 DG DN Contemporary Lens for Sony E-Mount from Sigma is a versatile wide-angle to portrait-length zoom characterized by its f/2.8 constant maximum aperture. The design suits working in available lighting conditions while affording increased control over depth of field. I love this lens on the DJI Ronin 4D - 6K for it's focus speed, smooth adjustments and the gimble is happy with it. Don't forget that you need to get the Focus Motor for it to be able to zoom..... ... As of the date/time of this reply, I have not heard of any major issues or complaints concerning dust with the Sigma 28-70mm f/2.8 DG DN Contemporary Lens for Sony E. However, if you have issues with the above lens, you may contact Sigma Photo directly by calling them at 1.800.896.6858 or by e-mailing them at [email protected]. ... This 28-70mm definitely breathes more than the Sigma 24-70mm DG DN.

Sigma 28-70mm f/2.8 EX DG Lens Review

www.the-digital-picture.com

The Sigma 28-70mm f/2.8 EX DG Lens features a fast, fixed 9-blade aperture ranging from f/2.8 to f/22. Like the Sigma 24-70mm f/2.8 EX DG Lens, the Sigma 28-70mm f/2.8 EX DG Lens is a well-built, well-spec'd lens with a value price. But, giving up 4mm of focal length range on the wide end results in a much more compact lens. The Sigma 28-70 is a solidly built lens. As it often does, solid translates to a rather heavy weight for the small size. Measuring a trim 2.9" x 3.4" (74 x 87.2mm), the 28-70 weighs 18.1 oz (510g). At 70mm, the lens barrel extends an additional 1" (23.4mm) or so. I like the forward-positioned focus ring as I generally hold my lenses near the rear of the barrel - and don't want to accidentally change the focus setting or have the ring turn in my hand during autofocus. The Sigma 28-70mm f/2.8 EX DG Lens does not support full-time manual focusing - and the focus ring physically turns during autofocus.

SIGMA | 28-70mm F2.8 DG DN Contemporary - Sigma

www.sigma-imaging.fi

Smallest and lightest lens in its class Uniformly sharp from the center to the edges Thorough correction of aberrations Super Multi-Layer Coating and Nano Porous Coating Water and oil repellant front coating Responsive and near-silent stepping focus motor Mount with dust and splash resistant structure TSC (Thermally Stable Composite) construction Rounded 9-blade diaphragm Compatible with Lens Aberration Correction* Made in Japan *Function available on supported cameras only. The SIGMA 28-70mm F2.8 DG DN | Contemporary is the new standard mirrorless zoom. A lightweight and compact lens, smallest and lightest in its class. A fast, high-performance, large-aperture zoom lens with superb build quality, made in Aizu, Japan. It also features a water and oil repellant coating on the front side of the lens. In short, the Sigma 28-70mm F2.8 DG DN | Contemporary combines all of the key optical features required of a large-aperture standard zoom lens, which are essential for photographing a wide variety of subjects in a range of shooting conditions. Being slightly less wide-angle than the 24-70mm F2.8 DG DN | Art has allowed a significant reduction in the size of the 28-70mm F2.8 DG DN | Contemporary lens body. In order to fit with the design concept of the Contemporary line, which balances performance with portability, the new lens features a simpler dust and splash resistant structure and smaller switches.

Sigma 28-70mm F2.8 DG DN Review - DustinAbbott.net

dustinabbott.net

The build here is actually pretty decent, though, and is certainly on the level of the Tamron save that the 28-70DN only has a gasket at the lens mount as opposed to the Tamron’s thorough weather sealing with six internal seal points and a fluorine coating on the front element. The Sigma feels ever-so-slightly nicer in the hand, however, due to slightly more upscale materials on the barrel. The 28-70DN loses a few features relative to the 24-70mm F2.8 DN. Sigma has already released a 14-24mm F2.8 DN lens (my review here), a 24-70mm F2.8 DN lens (my review here), so the logical lens that most have expected is a 70-200mm F2.8 DN lens…but that’s not what we’ve got here. Sigma has instead chosen to release a second standard zoom for Sony FE (full frame E-mount) and Leica L – the Sigma 28-70mm F2.8 DG DN. Sigma asked if I wanted to test a new lens without telling me what it was, so, when the 28-70DN (as we’ll call it for brevity) arrived, my surprised expression looked pretty much like this: I spent my first little while after opening the lens trying to wrap my mind around Sigma’s logic in releasing this particular lens…now. It’s only been 13 months since the release of the Sigma 24-70mm F2.8 DN, a lens I felt was a strong alternative in both performance and price ($1099 USD) to the much more expensive Sony G Master version ($2198 USD). Sigma is obviously banking on successfully addressing two different markets, and there’s no question that they have Tamron’s wildly successful 28-75mm F2.8 RXD in their sites (my review here). The Tamron has been the best selling lens in the world since its release a couple of years ago, and it is different enough in kind from Sigma’s 24-70mm F2.8 DN that Sigma clearly felt a more direct competitor was warranted.

Sigma 28-70mm f/2.8 DG DN Guide for Mirrorless Users