Smart TV China Sourcing Guide 2025

I have completed an in-depth analysis of the Smart TV market and product trends in China for 2025-2026. The market is currently undergoing a structural transformation toward "premiumization," with a decisive shift away from entry-level sets to ultra-large, high-spec hardware.

Key findings include:

Mini-LED Dominance: Mini-LED has surpassed OLED as the premium standard, offering peak brightness of 2,000–5,000 nits and superior durability.
Ultra-Large Screens: 75-inch and 85-inch models have become the mainstream "sweet spot," while 98-inch and 115-inch panels are rapidly gaining traction.
AI Ecosystems: Integration with smart home OS (like Xiaomi's HyperOS) and AI-powered image upscaling are now baseline requirements for high-intent shoppers.
Competitive Landscape: TCL leads through vertical panel integration, Hisense via optical R&D, and Xiaomi through ecosystem velocity and aggressive pricing.

Detailed findings, including pricing tiers for branded vs. unbranded models and strategic brand comparisons, are available in the report below.