Sony Big Screen Tvs
Overview
Product sourcing insights & recommendations


Sony's 2026 TV strategy marks a major pivot, with Mini LED technology (True RGB) replacing OLED as the flagship standard for ultra-large screens. The new lineup focuses on peak brightness and AI integration via Google TV with Gemini, specifically targeting the "projector killer" market with screen sizes up to 115 inches. While Sony maintains a premium price gap over competitors like TCL and Hisense, the BRAVIA 7 II has emerged as the high-end "value" choice for consumers seeking performance without the flagship price tag. The comprehensive market and product analysis report is available below.
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Sony Bravia 7 Ii 98 Inch Tv Price
Products · 3 lists

Original Mijia TV Max 98 Inch 120HZ 3840*2160 Smart TV 4K 4GB+16GB Mi Super Large Screen TV

SEEWORLD TV 70 75 85 98 100 110 Inch 4K Android Smart LED TVs Factory Wholesale Television
Guangzhou Gold&Lucky Electronics Technology Co., Ltd.🇨🇳CN10 yrs
Hot Sale 55/65/75/85/98/110 Inch Smart Tv Television 4k 1k Tv Smart Tv Television
Shenzhen Hopestar Sci-Tech Co., Ltd.verified🇨🇳CN17 yrs
For XR-98X90L 98" 4K 100 Sky Mirror TV FW-98BZ53L Made in China

Factory Big Screen 4K LED TV 85 90 98 100 Inches Smart Android Hotel Television TV
Guangzhou City Hong Xian Electronics Co., Ltd.verified🇨🇳CN5 yrs
Wholesale Price 32inch LED TV Sets Television Smart TV 65 75 85 Inch 4K UHD Smart Android TV
Guangdong Songying Technology Co., Ltd.verified🇨🇳CN1 yrDeep Dive · Full Report
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Sources & References
25 sources cited · Verified industry data & reports

The 4 Best Sony TVs of 2026: Reviews
RTINGS.com
Sony TVs are frequently among the best TVs on the market. Best-known for their industry-leading image processing, Sony TVs are almost always a safe bet.

New TV Technology Coming in 2026
Consumer Reports
Expect to see more TVs with AI, ever-larger screens, and new RGB Mini LED TVs from brands such as Hisense, LG, Samsung, and TCL.

SONY to replace OLED's with RGB LCD in 2026
StereoNET
BUT Sony has revealed what it has planned for 2026 range, and it BIG ! I had heard through the grapevine that Sony had been working on RGB LCD ...

Best Sony TVs of 2026
Business Insider
The Bravia 8 II is Sony's current flagship OLED display. It's pricey, but it delivers some of the best image performance on the market, with a ...

New HDR formats and the possible end of OLED dominance
Sony
This article discusses expected new TV tech that should hopefully reach the consumer market in 2026. The one I've had my eye on is the Sony ...

Smart TV Market Size, Share & Trends | Industry Report 2033
Grand View Research
Smart TV market size was at USD 246.96 billion in 2025 and is projected to reach USD 673.47 billion by 2033, growing at a CAGR of 13.9% from 2026 to 2033.
