Sony 65 OLED TV Buyer's Guide 2026

The phrase "Sony TV 65 OLED" in 2026 primarily refers to the Sony Bravia 8 II, the flagship Quantum Dot OLED (QD-OLED) model that has largely replaced the older A-series branding. Accio Rtings While Sony continues to lead in motion processing and out-of-the-box color accuracy, the market shows a clear shift toward AI-enhanced depth processing and a simplification of product tiers. Sony Whathifi

Market Trends & Insights (2026)

* QD-OLED Primacy: Sony has fully committed to QD-OLED for its 65-inch premium category, leveraging the technology to deliver superior color volume over traditional WOLED panels. Whathifi Amazon

* AI Depth Processing: The new XR Processor focuses on "three-dimensional solidity," prioritizing natural image depth and texture over the raw peak brightness battles seen in previous years. Accio Rtings

* High-Value Retention: Unlike rivals like LG or Samsung that often see rapid price drops, Sony OLEDs maintain their MSRP longer, supported by the brand's reputation for long-term reliability and premium build quality. Linkedin Youtube

Product Overview: 65-Inch Bravia 8 II

The 65-inch variant is the most competitive size in the premium segment, balanced between high performance and home theater practicality.

Feature	Sony Bravia 8 II (65") Insights
Retail Price	Typically ranges from $2,498 to $2,798 at major retailers. Pcguide Zdnet
Key USP	Acoustic Surface Audio+: The screen itself vibrates to act as a speaker, providing the industry's best integrated audio. Whathifi
Gaming Specs	Includes two full HDMI 2.1 ports (one shared with eARC), 4K/120Hz, VRR, and ALLM. Whathifi Bestbuy
Consumer Pain Point	Limited to only two HDMI 2.1 ports, whereas competitors like LG G6 offer four. Whathifi

Consumer & Competitor Landscape

Consumers increasingly view Sony as the "Director's Intent" brand, requiring minimal calibration compared to the more "vivid" defaults of Samsung. Rtings Audiogon However, the Samsung S95F and LG G6 remain strong rivals, often offering higher peak brightness at a similar or slightly lower price point. Cnet Whathifi For buyers seeking absolute value, unbranded or generic OLED alternatives in the 65-inch space have dropped to wholesale prices as low as $143–$350, though these lack the Sony XR processing and Dolby Vision support. Alibaba

Sony Tv 65 Oled

Overview

Market Trends & Insights (2026)

Product Overview: 65-Inch Bravia 8 II

Consumer & Competitor Landscape

Sony 65 Inch Oled Tv Bravia 8 Ii

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Sources & References