TV Pads Buyer's Guide: HDTV Antennas & Second-Screen Ads

I have completed the market research on the phrase "TV pads," which represents a multi-faceted industry term spanning hardware, media, and advertising sectors.

The most prominent product category refers to flat indoor HDTV antennas, which are currently surging in popularity due to the "cord-cutting" trend. These "pad-like" antennas are valued for their discreet, ultra-thin designs and high-gain reception for 4K and 1080p signals. In the B2B space, these are widely sourced from electronics hubs in China, with wholesale prices ranging from $1.50 to $7.00 per unit.

Additionally, the term highlights a significant shift in Connected TV (CTV) advertising, where tablets (pads) are used as interactive "second screens" to drive shoppable ad conversions. This behavior is projected to drive CTV ad spend to $38 billion by 2026.

The full analysis, including B2B sourcing data and digital media trends, is available in the report below.