Very Mobile Phones

Updated September 20, 2026

Overview

Product sourcing insights & recommendations

The Fordham Law Archive of Scholarship and History

47 来源

The phrase "very mobile phones" primarily refers to the mobile phone segment of The Very Group (Very.co.uk), a leading UK digital retailer. In the 2025–2026 market, this category is defined by a "defensive" consumer mindset focused on value-driven upgrades, flexible financing, and a significant shift toward refurbished devices. Annualreports Theverygroup Bheta

Market Trends & Insights (2025–2026)

* Consumer Shift to Value: UK consumers are extending device lifecycles beyond three years due to cost-of-living pressures. Mintel As a result, SIM-only contracts now account for nearly 48% of the market, and refurbished tech has transitioned from a budget alternative to a mainstream "informed choice." Mintel

* Financing as a Growth Driver: Retailers like Very leverage Buy Now Pay Later (BNPL) and credit options to help consumers manage the rising cost of premium handsets. Annualreports This has made Very a key player in the Mid-Tier (£400–£749) and Value Tier (<£400) segments. Gripsintelligence Bheta

* AI Integration: Artificial Intelligence features (e.g., real-time translation, advanced photo editing) have become the primary "justification" for new upgrades. Yahoo Youtube Mintel

* Market Share: Apple maintains dominance with a 49% share, followed by Samsung at 33%. Google is rapidly growing its "premium value" perception, particularly among urban aspirational demographics. Statcounter Uswitch

Product Insights

Current product availability reflects the trend toward high-spec "budget flagships" and used/refurbished premium models.

Key emerging products include 5G smartphones with rapid-charging capabilities and refurbished iPhone 13/14/15 series, which are top-selling items on digital platforms due to their balance of performance and price.

Future Outlook (2026)

The global smartphone market is forecast to contract slightly in volume (approx. 12% YoY) due to cost pressures and component shortages, particularly in RAM and semiconductors prioritized for enterprise AI. Informa Idc However, market value is expected to remain stable as consumers shift toward higher-tier price bands when they do choose to upgrade. Informa

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Sources & References

47 sources cited · Verified industry data & reports

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