Wiko Plus

Wiko's "Plus" series and current market trajectory reflect a significant brand evolution from a French budget player to a high-tech "Huawei-licensed" vehicle. By mid-2026, the brand has successfully differentiated itself by offering premium flagship features—such as Kunlun Glass and HarmonyOS integration—at mid-range price points ($150–$300) Alibaba.

Product Overview: The "Plus" Suffix

In Wiko's portfolio, the "Plus" designation typically signifies upgrades in storage, battery capacity, and camera hardware compared to standard models:

* Wiko View 5 Plus: Features a 5000 mAh battery (3.5 days of autonomy), 128GB storage, and a 48MP AI Quad Camera .

* Wiko View 4 Plus: Offers a 6.52" HD+ display and a dedicated Google Assistant button .

* Wiko View 3/2 Plus: Focused on expanding RAM (to 4GB) and adding wide-angle lenses or Sony sensors .

Market Trends & Insights (2025–2026)

The brand is currently executing a "Huawei-fication" strategy to capture global demand for advanced tech without the trade restrictions faced by Huawei:

* Strategic Pivot: Wiko now serves as a global vehicle for 5G Huawei-licensed hardware. This allows them to offer HarmonyOS ecosystems and Kunlun Glass (10x drop resistance) to international buyers in Latin America, Southeast Asia, and Africa Alibaba.

* Market Growth: Wiko saw a significant surge in interest in April 2026, with search trends hitting a peak score of 87 .

* Expansion & Revenue: As of August 2025, Wiko France reported annual revenues of approximately $750M, with recent successful entries into the Philippines ranking it among the top 5 bestselling brands on major platforms like Lazada Leadiq.

* Core 2026 Models: The WIKO X70 (featuring satellite messaging and a 6,100mAh battery) and the Hi Enjoy 80 Pro (108MP camera) are currently the brand's technological flagships Alibaba.