Zenfone 3 Ultra

The ASUS Zenfone 3 Ultra (ZU680KL), released in late 2016, was a pioneering "mega-phablet" that pushed the boundaries of smartphone size. Historically, it was a niche multimedia device that prioritized screen real estate and audio performance over mainstream portability GsmarenaGadgets360.

Product Insights

* Multimedia Powerhouse: The device featured a massive 6.8-inch Full HD display with "TV-grade" image processing (Tru2Life+) and loud dual five-magnet stereo speakers GsmarenaGadgets360.

* Unique Features: It included reverse charging (acting as a power bank), a high-resolution 23MP Sony sensor with 4-axis OIS, and a premium all-metal unibody with an invisible antenna design GsmarenaGadgets360.

* Design Trade-offs: Its extreme width (93.9mm) made it difficult to use with one hand or carry in standard pockets. The use of a mid-range Snapdragon 652 chip was often criticized given its high launch price MediumGadgets360.

Market Trends & Reception

* Niche Positioning: The Ultra occupied a "luxury niche" between smartphones and small tablets. It faced heavy competition from more affordable phablets like the Xiaomi Mi Max and more powerful productivity flagships like the Samsung Galaxy Note series GsmarenaTechspot.

* Historical Interest: Search interest peaked in November 2016 following its announcement and global rollout. However, by late 2017, search volume dropped significantly as the market moved toward taller aspect ratios and bezel-less designs .

* Current Status (2026): As of June 2026, the Zenfone 3 Ultra is largely considered a collector's item or legacy device. Direct sourcing for refurbished units on B2B platforms is rare, with current ASUS inventory focusing on gaming-oriented ROG phones or compact Zenfone models Alibaba. Spare parts (screens, batteries) remain available primarily through specialized electronics repair wholesalers AlibabaAlibaba.